Pradeep Bardia
Senior Director at MIPS- Claim this Profile
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English Full professional proficiency
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Hindi Professional working proficiency
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Bengali Limited working proficiency
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Kannada Limited working proficiency
Topline Score
Bio
LinkedIn User
I strongly recommend Pradeep a customer savvy, relentless high tech marketing and business leader. Pradeep was involved with TI's DaVinci's multimedia DSPs and SoCs from very early in the product families history. He was a critical part of our marketing strategy and enabled the success of the product line. He worked across many end-equipment segments including video conferencing/calling, video surveillance, and set top box from both the client and infrastructure sides. Pradeep worked effectively with customers and internal technologists to best match TI's solutions to customer requirements. He always pushed the envelop on driving us the organization to create a willing solution including silicon, software, and development assets. He was always curious and humble with a "willing-to-learn" attitude. With customers engagements, he was relentless in discovering the way to win critical sockets. Often after even senior management had given up and counted sockets as lost because of huge barriers - Pradeep found a way to win. Once a customer designed us in, Pradeep always ensured that we would support them in a manner that would let them (and thus us) ramp to revenue in a timely manner.
Jack French
Pradeep has been both a colleague and a customer, in both situations he was a true collaborative partner who excelled at finding winning solutions for all parties involved insuring long term partnerships. He approaches business opportunities with focus and strategic thinking coupled with a keen tactical sense needed to close deals. Pradeep works up and down the management chain equally comfortable with executives as with design engineers. He is a strong asset for any organization!
LinkedIn User
I strongly recommend Pradeep a customer savvy, relentless high tech marketing and business leader. Pradeep was involved with TI's DaVinci's multimedia DSPs and SoCs from very early in the product families history. He was a critical part of our marketing strategy and enabled the success of the product line. He worked across many end-equipment segments including video conferencing/calling, video surveillance, and set top box from both the client and infrastructure sides. Pradeep worked effectively with customers and internal technologists to best match TI's solutions to customer requirements. He always pushed the envelop on driving us the organization to create a willing solution including silicon, software, and development assets. He was always curious and humble with a "willing-to-learn" attitude. With customers engagements, he was relentless in discovering the way to win critical sockets. Often after even senior management had given up and counted sockets as lost because of huge barriers - Pradeep found a way to win. Once a customer designed us in, Pradeep always ensured that we would support them in a manner that would let them (and thus us) ramp to revenue in a timely manner.
Jack French
Pradeep has been both a colleague and a customer, in both situations he was a true collaborative partner who excelled at finding winning solutions for all parties involved insuring long term partnerships. He approaches business opportunities with focus and strategic thinking coupled with a keen tactical sense needed to close deals. Pradeep works up and down the management chain equally comfortable with executives as with design engineers. He is a strong asset for any organization!
LinkedIn User
I strongly recommend Pradeep a customer savvy, relentless high tech marketing and business leader. Pradeep was involved with TI's DaVinci's multimedia DSPs and SoCs from very early in the product families history. He was a critical part of our marketing strategy and enabled the success of the product line. He worked across many end-equipment segments including video conferencing/calling, video surveillance, and set top box from both the client and infrastructure sides. Pradeep worked effectively with customers and internal technologists to best match TI's solutions to customer requirements. He always pushed the envelop on driving us the organization to create a willing solution including silicon, software, and development assets. He was always curious and humble with a "willing-to-learn" attitude. With customers engagements, he was relentless in discovering the way to win critical sockets. Often after even senior management had given up and counted sockets as lost because of huge barriers - Pradeep found a way to win. Once a customer designed us in, Pradeep always ensured that we would support them in a manner that would let them (and thus us) ramp to revenue in a timely manner.
Jack French
Pradeep has been both a colleague and a customer, in both situations he was a true collaborative partner who excelled at finding winning solutions for all parties involved insuring long term partnerships. He approaches business opportunities with focus and strategic thinking coupled with a keen tactical sense needed to close deals. Pradeep works up and down the management chain equally comfortable with executives as with design engineers. He is a strong asset for any organization!
LinkedIn User
I strongly recommend Pradeep a customer savvy, relentless high tech marketing and business leader. Pradeep was involved with TI's DaVinci's multimedia DSPs and SoCs from very early in the product families history. He was a critical part of our marketing strategy and enabled the success of the product line. He worked across many end-equipment segments including video conferencing/calling, video surveillance, and set top box from both the client and infrastructure sides. Pradeep worked effectively with customers and internal technologists to best match TI's solutions to customer requirements. He always pushed the envelop on driving us the organization to create a willing solution including silicon, software, and development assets. He was always curious and humble with a "willing-to-learn" attitude. With customers engagements, he was relentless in discovering the way to win critical sockets. Often after even senior management had given up and counted sockets as lost because of huge barriers - Pradeep found a way to win. Once a customer designed us in, Pradeep always ensured that we would support them in a manner that would let them (and thus us) ramp to revenue in a timely manner.
Jack French
Pradeep has been both a colleague and a customer, in both situations he was a true collaborative partner who excelled at finding winning solutions for all parties involved insuring long term partnerships. He approaches business opportunities with focus and strategic thinking coupled with a keen tactical sense needed to close deals. Pradeep works up and down the management chain equally comfortable with executives as with design engineers. He is a strong asset for any organization!
Experience
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MIPS
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United States
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Semiconductor Manufacturing
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100 - 200 Employee
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Senior Director
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Sep 2023 - Present
Global Business Development, Technology/IP SOC Products - Compute Architecture, Automotive Systems - ADAS/AD, Embedded Software and Tech/IP Partnerships/Ecosystems Global Business Development, Technology/IP SOC Products - Compute Architecture, Automotive Systems - ADAS/AD, Embedded Software and Tech/IP Partnerships/Ecosystems
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Self-employed
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Real Estate
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1 - 100 Employee
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Technology Product Manager
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Jul 2023 - Aug 2023
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Cruise
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Retail
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1 - 100 Employee
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Sr. Staff Manager - AI
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Jun 2021 - Jul 2023
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Amazon Lab126
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Principal Technologist
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Jan 2020 - May 2021
AI Centric innovations and deployments AI Centric innovations and deployments
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Cadence Design Systems
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United States
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Software Development
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700 & Above Employee
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Group Director - AI IP Products
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Feb 2019 - Jan 2020
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Xperi Corporation
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Sr. Director Automotive Products
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Dec 2016 - Jan 2019
- Product Technology & Biz lead for "Driver Monitoring System-DMS" , launched product in Japan with leading Automotive Tier-1 - DENSO HQ, responsible for technical PRD and specifications, technology partnerships/ecosystems involving Computer Vision, Camera technology, embedded system, AI-Machine Learning, AI-Infrastructure, QA, automotive use-case validation and deployments.. - Product Technology & Biz lead for "Driver Monitoring System-DMS" , launched product in Japan with leading Automotive Tier-1 - DENSO HQ, responsible for technical PRD and specifications, technology partnerships/ecosystems involving Computer Vision, Camera technology, embedded system, AI-Machine Learning, AI-Infrastructure, QA, automotive use-case validation and deployments..
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Pelican Imaging
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United States
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Computers and Electronics Manufacturing
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Senior Director - Product Development & Technology Marketing
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Aug 2014 - Dec 2016
(Acquired by Xperi Corp, Santa Clara, CA) - incubating 3D Imaging - Depth based technologies and next-generation class of innovative products (Imagine life in 3D - Technology Innovations in depth, refocus IP and 3D based products) - supporting global technology marketing, technology partnerships - working with leading 3D IP technologists, architects and R&D team-members (Acquired by Xperi Corp, Santa Clara, CA) - incubating 3D Imaging - Depth based technologies and next-generation class of innovative products (Imagine life in 3D - Technology Innovations in depth, refocus IP and 3D based products) - supporting global technology marketing, technology partnerships - working with leading 3D IP technologists, architects and R&D team-members
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Products Manager
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Jun 2010 - Nov 2013
- Product Management - NPI, Launch & Executions, Product Roadmap Definition, Support & Services - Leading R&D technology IP partnerships - building ecosystems & executive relationships with software OEM's, semiconductor & system companies.- Experienced product development consultant in embedded software (Linux/Android OS), Video/Graphics Processing, Camera capture, Display & memory sub-systems, Video/Multimedia codecs, H.323/SIP protocols.KEY ACHIEVEMENTS:- Championed ITU standards based video codec (H.264/HEVC H.265/VP-8) software architecture & implementation strategies on DSP/SOC processor architectures - Key contributor in Tele-presence Endpoint R&D product portfolio revenue entitlement and growth - supporting global R&D product development teams- Successfully executed significant TOTAL hardware product system cost reductions (price negotiations & global supply management) with leading vendors and suppliers Show less
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Director Products - R&D
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Aug 2007 - May 2010
PRODUCT DEVELOPMENT (including product/program management):- Setup global offshore product R&D center for Tandberg Telecom (CISCO) - developing camera & codec video telepresence systems - embedded hardware, software development teamsBOARD OF DIRECTOR, LEADERSHIP:- Full P&L responsibility - Strategy, Operations, Financials, Government relations, Audit, ExecutionInvolved in launch of HD Camera products - complete life-cycleTECHNOLOGY PARTNERSHIPS, PRODUCT ROADMAP DEFINITION:- Managed key technology relationships with external design/development ecosystem partners- Cost Reductions, Reducing Time to Market, new IP relationships Show less
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Marketing & Business Development - Global
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1997 - 2007
- Responsible for building technology vertical markets, Full P&L, Go-To-Market launch for programmable TMS 320 Digital Signal Processors (including DM series Digital Media Processors)- Complete semiconductor products, Software eco-systems, Technology partnerships - Working with cross functional global teams - Design, Systems applications, Software, Manufacturing, Planning, Finance, Operations, Sales, Support & Executive management- Primary spokesperson for Global marketing, Media relations & Market communications Messaging.- Galvanized global sales teams - Focus on penetrating target accounts, Mass-market customers- Leadership role in managing full digital signal processing chain – Power management, Connectivity, Analog attach and Memory interfacing technology. Show less
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Strategic Marketing Manager
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Mar 1995 - Apr 1997
Responsible for IEEE 1149.1 JTAG Boundary scan logic product-lines - Semiconductor standard linear and logic business unit.
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Radisys Corporation
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United States
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Telecommunications
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700 & Above Employee
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Applications Engineer - DSP/Embedded Software
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Jun 1992 - Feb 1995
Worked on JTAG-scan based emulation systems, Texas Instruments based DSP multiprocessing hardware boards - PC/SPARC/VME environments - Debug tools, Application software development, MATLAB Simulink/Signal processing toolbox Worked on JTAG-scan based emulation systems, Texas Instruments based DSP multiprocessing hardware boards - PC/SPARC/VME environments - Debug tools, Application software development, MATLAB Simulink/Signal processing toolbox
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Education
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1990 - 1992
University of Massachusetts Boston
Master of Science (M.S.), Computer Science -
1985 - 1989
B. M. S. College of Engineering
B.Tech, Computer Science
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