Prabhjot K Sohal

Media Relations Officer at Schulich School of Medicine & Dentistry
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency
  • Urdu Native or bilingual proficiency

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Akriti Arora

Prabhjot Ma'am is an excellent professor and an exceptional communication professional. I was fortunate to be taught by her as one can learn a lot from her. She is the most knowledgeable person I know, very well-read, kind and full of wisdom. She has the ability to see things from a unique point of view and understand concepts deeply and does a great job at teaching others through her great story-telling and interpersonal skills. She has always been a good mentor to all the students and was every young girls' role model. She was easily our favourite professor and everyone was always excited to listen to her each day. As a person, she is not only highly intellectual but also has high emotional intelligence and is empathetic towards everyone. Ms. Prabhjot has left a powerful impact in our lives and I am grateful to be mentored by her. Any organisation will benefit from her skills and would be lucky to have her.

LinkedIn User

I had the good fortune to be taught and mentored by Prabhjot ma'am in my college years. She's an amazing teacher, who not only has plethora of knowledge of her fields but can communicate and translate the same in a manner for a simpleton like myself to comprehend.

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Credentials

  • Social Media Marketing: ROI
    LinkedIn
    Jan, 2020
    - Oct, 2024
  • Diagnosing Health Behaviors for Global Health Programs
    Johns Hopkins Bloomberg School of Public Health
    Jul, 2018
    - Oct, 2024
  • International Travel Preparation, Safety, & Wellness
    Johns Hopkins Bloomberg School of Public Health
    Jul, 2018
    - Oct, 2024
  • Understanding and Strengthening Health Systems
    Johns Hopkins Bloomberg School of Public Health
    Jun, 2018
    - Oct, 2024

Experience

    • Canada
    • Higher Education
    • 200 - 300 Employee
    • Media Relations Officer
      • Nov 2022 - Present
    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Talk Show Host and Reporter
      • Sep 2021 - Oct 2022

    • Reporter and News Anchor
      • Jan 2021 - Oct 2022

    • News Editor and Radio Host
      • Jul 2020 - Dec 2020

      News Editor and Radio Host News Editor and Radio Host

    • India
    • Higher Education
    • 700 & Above Employee
    • Senior Research Fellow | Ph.D. Candidate | Health, Risk and Environmental Communication|
      • Oct 2015 - Feb 2020

      • Final year Ph.D. Candidate. Currently researching critical discourses of health in traditional and new media, focussing on the marginalization of voices in health, social determinants of health and patient perception of risk. • Prepare media statements and marketing materials for projects and the institute • Develop content for social media channels and the community radio of the institute – Radio Jyotirgamaya 91.2 MHz • Events planning: media festival; national and international conferences and fundraising • Conduct training workshops in collaboration with the National Institute of Technical Teachers Training and Research (NITTTR), Chandigarh, Ministry of Human Resource Development, Govt. of India • Taught Radio & TV journalism to PG Diploma Mass Communication. • Vaccine + Prevention advocate ( research on the representation of HPV vaccine in Indian media available in the publication section of the profile). • Research and publications in the area of journalists' rights, occupational health, and safety and women in journalism. • Skilled in using SPSS and R for data analysis - quantitative + qualitative data and research methodologies. • Experienced in conducting in Natural Language Processing (NLP) data analysis and Textual analysis • Experience in conducting surveys, in-depth interviews, discourse analysis, content analysis, thematic analysis, and focus group discussions.

    • Digital Media Consultant
      • 2012 - Jan 2020

      • Create content for print and online media • Professional blogging and digital publishing– Bluehost, Medium and Wordpress publishing • Social media platform management – Develop strategies to create/engage social media communities; create a 360-degree customer service environment • Improve Google search rankings of businesses by using SEO and keyword management • Train and cultivate social media influencers for local brands • Conduct digital media auditing for businesses; analyze KPIs and ROIs • UX research and online ethnographies.

    • Education Administration Programs
    • 200 - 300 Employee
    • Assistant Professor
      • Aug 2015 - Mar 2017

      • Teach courses journalism and communications at the undergraduate level • Supervise student dissertation and projects • Manage press relations for the institute • Event management – Organize conferences, annual media festival SPANDAN, and workshops. • Perform administrative duties - examination, student attendance, and student record maintenance. • Teach courses journalism and communications at the undergraduate level • Supervise student dissertation and projects • Manage press relations for the institute • Event management – Organize conferences, annual media festival SPANDAN, and workshops. • Perform administrative duties - examination, student attendance, and student record maintenance.

    • India
    • Newspaper Publishing
    • 700 & Above Employee
    • Copy Editor, reporter
      • May 2011 - Apr 2012

      • Write and edit news and articles for the newspaper; ensure high-quality content for the print and digital platforms • Collaborate with the design and marketing team to develop content; align marketing and message goals • Cover several international and national events; liaison with PR firms and managers. • Write and edit news and articles for the newspaper; ensure high-quality content for the print and digital platforms • Collaborate with the design and marketing team to develop content; align marketing and message goals • Cover several international and national events; liaison with PR firms and managers.

    • Hospitality
    • 1 - 100 Employee
    • Reporter
      • Jun 2010 - 2011

      • Cover Bollywood, art, and health stories for the newspaper • Edit reports, wrote catchy headlines and designed pages • Interview eminent public figures from diverse fields. • Cover Bollywood, art, and health stories for the newspaper • Edit reports, wrote catchy headlines and designed pages • Interview eminent public figures from diverse fields.

Education

  • University of Toronto School of Continuing Studies
    Certificate, Public Relations
    2022 - 2022
  • School of Communication Studies, Panjab University, Chandigarh
    Master's Degree, Mass Communication/Media Studies/Journalism
    2008 - 2010
  • Government College for Girls, Chandigarh, Sector 11
    Bachelor's Degree, English Honors
    2005 - 2008
  • Panjab University
    Doctor of Philosophy - PhD, Health Communication / Mass Communication and Journalism
    2015 -

Community

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