Prabha Tanna

Gala Lead at Yellow Brick House
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Location
Greater Toronto Area, Canada, CA
Languages
  • English -

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Christine Ernst

Prabha was able to bring her wide-ranging experience in the wireless business with her to all of the projects she led in the corporate strategy and planning team, applying her extensive marketing and product knowledge to the strategic planning process. Prabha is adept at building critical relationships quickly, which enables her to deliver projects and manage processes efficiently. Her ability to communicate complex issues in a straightforward manner makes her very effective. Prabha is a team player who easily adapts to different roles as the situation demands. She can move effortlessly from facilitator to leader to advisor. Prabha's intellect, enthusiasm and humour are an asset to any team.

Dev Ramcharan, PMP, CSM, CCTC

Prabha is a dedicated, organized and capable professional whose commitment is matched by her professionalism. She is an experienced people manager, and made a significant contribution to the success of the Rogers Wireless PMO in its delivery of strategically sensitive projects and programs

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Experience

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Gala Lead
      • Jan 2020 - Present

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Brand Manager - Apparel
      • Apr 2016 - Jan 2018

      Responsible for developing and managing marketing strategies for PCNA's product line, Trimark, in both Canada and the US. Responsible for planning and execution of product and service promotions, marketing campaigns and communications, as well as special marketing programs intended to drive sales growth. Responsible for developing and managing marketing strategies for PCNA's product line, Trimark, in both Canada and the US. Responsible for planning and execution of product and service promotions, marketing campaigns and communications, as well as special marketing programs intended to drive sales growth.

    • Canada
    • Investment Management
    • 1 - 100 Employee
    • Senior Manager - Brand Governance and Merchandising
      • Jan 2013 - Oct 2015

      Responsible for the development and execution of a best-in-class global brand strategy, guidelines, standards and architecture for all brand and sub-brands of BMO Financial Group.

    • Senior Manager - Marketing Planning & Operations
      • Oct 2010 - Jan 2013

      Led the planning and development of an integrated marketing plan, operating procedures and rolling marketing calendar. Also managed the group's marketing budget and identified budget strategies.

    • Wireless Services
    • 1 - 100 Employee
    • Director - Strategic Planning
      • Jun 2008 - Sep 2009

      Directed the annual Strategic Planning process for Rogers Communications Inc including planning for Cable, Wireless, Media and Shared Operation divisions and built strong relationships with the Senior Planning primes for the various Rogers operating companies. Also led and refined the overall Portfolio Management development.

    • Senior Manager - Planning and Portfolio Management
      • Apr 2006 - Jun 2008

      Directed the Strategic and Operational Planning process for Rogers Wireless as well as the Portfolio Management and methodology for strategic projects.

    • Group Manager - Consumer Marketing - Strategy and Integration
      • Apr 2004 - Apr 2006

      Managed the strategic development, planning and integration for Rogers consumer programs.

    • Telecommunications
    • 1 - 100 Employee
    • Group Manager - Offer Creation and Promotions
      • Jan 2003 - Apr 2004

      Responsible for creating, developing, introducing and managing consumer offers into the market with a focus on cross-company alignment and flawless execution.

    • Market Segment Manager - Consumer Marketing
      • 2001 - 2003

      Developed marketing programs and promotions for the consumer segment while maintaining product management responsibilities for enhanced wireless products.

    • Product Manager
      • 1998 - 2001

Education

  • York University
    Business Management
    -

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