Experience

Chief Outsiders

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Area Managing Partner & CMO

  • Oct 2021 - Present

  Newport Beach, California, United States

• Partner & CMO

  • Apr 2020 - Present

  Since 2020, Adri has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.

• Chief Marketing Officer

  • Aug 2018 - Apr 2020

  California As a Fractional or Interim Chief Marketing Officer, I become part of the CEO's executive team bringing a market based perspective to crystalize strategies and manage implementation to drive growth…all with an unbiased outsider’s perspective.



HearAid Foundation

• Philanthropy
• 1 - 100 Employee

• CEO

  • Sep 2015 - Present

  Southern California Adriana joined the Board of Directors of the HearAid Foundation in 2012, right when the foundation was starting. The mission of the foundation is to provide hearing aids to those who can not afford it, since hearing aids are NOT covered by insurance. Kids and elderly and profoundly affected by hear impairment: young kids miss out on speech, struggle with learning and making friends, while the elderly feel isolated and often depressed. • After serving 3 years on the Board, Adriana accepted… Show more Adriana joined the Board of Directors of the HearAid Foundation in 2012, right when the foundation was starting. The mission of the foundation is to provide hearing aids to those who can not afford it, since hearing aids are NOT covered by insurance. Kids and elderly and profoundly affected by hear impairment: young kids miss out on speech, struggle with learning and making friends, while the elderly feel isolated and often depressed. • After serving 3 years on the Board, Adriana accepted the position of Volunteer CEO for HearAid, and the Foundation is thriving under her leadership. More than 80 recipients a year in SoCal have benefitted from the Foundation’s work and • Adriana also leads the expansion of the HearAid Foundation work, and the inauguration of the Seattle Chapter is on track scheduled for September 2018 Show less



Pozzani & Associates

• Advertising Services
• 1 - 100 Employee

• President and CEO

  • Feb 2003 - Jul 2018

  Pozzani & Associates specializes in Brand Strategies and Integrated Communication Plans. With a network of experts, a team is assembled to fit the exact needs of the client in a very cost efficient way. Our associates have a wide range of experience including Consumer Products, Foods, and Leisure Entertainment. Our multi-lingual, multi-cultural team specializes in both General Market and Hispanics. Why? Because we understand the dynamics of these two targets, how they are… Show more Pozzani & Associates specializes in Brand Strategies and Integrated Communication Plans. With a network of experts, a team is assembled to fit the exact needs of the client in a very cost efficient way. Our associates have a wide range of experience including Consumer Products, Foods, and Leisure Entertainment. Our multi-lingual, multi-cultural team specializes in both General Market and Hispanics. Why? Because we understand the dynamics of these two targets, how they are evolving and influencing each other, and the impact of such evolution in Brand Strategies, Media Buying, and other Communication efforts. Our extensive International Marketing team has launched brands like Pillsbury, Haagen-Dazs and Pampers around the world. We help companies define which countries to enter, how to structure operations, and develop marketing strategies and plans. Pozzani & Associates' network allows for seamless translation of the Brand and Business strategy into creative execution. Our Brand Strategy team has extensive experience as Brand Managers Domestically and Internationally, and business building is paramount to our creative team’s approach. Show less



Isagenix

• Denmark
• Wellness and Fitness Services
• 1 - 100 Employee

• SVP and Chief Marketing Officer

  • Feb 2013 - Feb 2015

  chandler, arizona Responsible for marketing strategy and directing all aspects of Isagenix marketing programs and initiatives. Responsible for product marketing, on Line marketing and social media, including product positioning, packaging and pricing globally. Lead new product strategy in collaboration with R&D they Stage Gate process. Utilize market research of target customers to help create strategic direction for product design, pricing, promotion and distribution. Oversee corporate… Show more Responsible for marketing strategy and directing all aspects of Isagenix marketing programs and initiatives. Responsible for product marketing, on Line marketing and social media, including product positioning, packaging and pricing globally. Lead new product strategy in collaboration with R&D they Stage Gate process. Utilize market research of target customers to help create strategic direction for product design, pricing, promotion and distribution. Oversee corporate communications and all aspects of Field Insights. Ensure that the company positioning is communicated consistently across all 12 countries it's present and that new products are developed and introduced in a well-researched, aligned and disciplined manner. Work closely with our Field Leaders and the Sales organization to provide the field with theist effective marketing materials to grow their business, and ultimately...change lives! Show less



Arbonne International

• Wellness and Fitness Services
• 1 - 100 Employee

• SVP, Chief Marketing Officer

  • Mar 2010 - Jun 2011

  Responsible for marketing strategy and directing all aspects of Arbonne’s marketing programs and initiatives. Responsible for leading overall corporate brand marketing, including the company’s brand positioning and corporate marketing materials, and evaluation of the effectiveness of the marketing programs implemented. Overall responsibility for product marketing, including product positioning, packaging and pricing. Assist in the creation of new product strategy in collaboration… Show more Responsible for marketing strategy and directing all aspects of Arbonne’s marketing programs and initiatives. Responsible for leading overall corporate brand marketing, including the company’s brand positioning and corporate marketing materials, and evaluation of the effectiveness of the marketing programs implemented. Overall responsibility for product marketing, including product positioning, packaging and pricing. Assist in the creation of new product strategy in collaboration with Product R&D and the distributor organizations. Utilize market research of target customers to help create strategic direction for product design, pricing, promotion and distribution. Oversee corporate communications and marketing research. Ensure that the company positioning is communicated consistently across all markets and that new products are developed and introduced in a well-researched, aligned and disciplined manner. Market research, and corporate web site communication strategy development and implementation. Create a strong marketing program that increases sales of product, attracts new distributors to the company and contributes to growth of the company. Work closely with the sales consultants, instituting better training to enable an improved distributor experience. Show less



St Joseph Health System

• United States
• Hospitals and Health Care

• SVP Marketing and Corporate Communications

  • Feb 2007 - Sep 2009

  Responsible for the development and implementation of internal and external communications, and marketing strategies and plans. Coordinate efforts among Marketing and Communications team across all 14 Hospitals that comprise the Health System in 3 states.



ConAgra Foods

• United States
• Manufacturing
• 1 - 100 Employee

• VP of Family Meals & Multicultural Marketing

  • 2004 - 2007

  Responsiblee for a $1B portfolio including Chef Boyardee, Manwhich and Banquet brands. Developed strategy and built the team that generated more than $500M in incremental sales towards Hispanics.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Director, Strategic Brand Mgt

  • 2000 - 2003

  Led the repositioning of the Disneyland Park to a multi-day vacation Resort destination, by differentiating each Resort property in the minds of our guests – Disneyland, Disney’s California Adventure, Downtown Disney and Resort Hotels – and establishing an emotional connection with them. Responsible for the long term Brand strategies and plans to maximize attendance and revenues.



The Pillsbury Company

• Manufacturing
• 1 - 100 Employee

• Inernational Marketing Manager / Director Haagen Dasz New Products/ Director Progresso Soups

  • Aug 1996 - May 2000

  Responsible for brand strategy and liason with Country Managers in EuroAsia. Develped strategy for 4 Mega brands: Haagen Daz, Pillsbury dough, Old El Paso and Green Giant. Countries of responsibility included Russia, Eastern Europe, Middel East Greece and Israel. Oversaw the development of new products leading to the launch of Dulce de Leche, new flavor that became a stable among ice cream brands (second best seller in the category, just behind vanilla). Leveraged the Häagen-Dazs… Show more Responsible for brand strategy and liason with Country Managers in EuroAsia. Develped strategy for 4 Mega brands: Haagen Daz, Pillsbury dough, Old El Paso and Green Giant. Countries of responsibility included Russia, Eastern Europe, Middel East Greece and Israel. Oversaw the development of new products leading to the launch of Dulce de Leche, new flavor that became a stable among ice cream brands (second best seller in the category, just behind vanilla). Leveraged the Häagen-Dazs Brand within the frozen desserts category and the expansion of the brand into new categories. Spearheaded the brand repositioning and promotion of the Progresso Soup portfolio to a profitable growth of $260 million. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Associate Pampers/ Associate Brand Manager Always

  • 1990 - 1992

  Launched Pampers Phases, Pampers Uni, and Always in Brazil and Latina America.