Portia Msamo

Chief Marketing and Communications Officer at EaziThenga
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA

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Experience

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Chief Marketing and Communications Officer
      • May 2023 - Present

      Developing and executing the overall marketing and communications strategy: Creating a comprehensive marketing and communications plan aligned with the company's goals and objectives. Identifying target audiences, defining messaging, selecting appropriate marketing channels, and developing campaigns to promote the company and its products/services. Brand management: Shaping and maintaining the company's brand identity. Defining the brand positioning, ensuring consistent brand messaging across all marketing and communication channels, and monitoring brand perception in the market. Building and managing the marketing team: Assembling and leading a team of marketing professionals. Recruiting, hiring, and training team members, as well as providing guidance and mentorship to help them achieve their goals. Marketing and advertising campaigns: Oversee the planning, execution, and measurement of marketing campaigns. Determining campaign objectives, budget allocation, selecting appropriate marketing channels and analyzing campaign performance to optimize results. Public relations and media management: Managing the company's relationships with the media and the public. Digital marketing and online presence: Developing and implementing digital marketing strategies, managing the company's website, overseeing social media channels, and utilizing various online marketing tactics to drive brand awareness and customer engagement. Market research and competitive analysis: Conduct market research to identify customer needs and preferences, monitor industry developments, and analyze competitor strategies. Collaborating with cross-functional teams: Work closely with other departments to align marketing efforts with overall company objectives. Budget management: Managing the marketing and communications budget, allocating resources effectively, and ensuring a positive return on investment (ROI) for marketing activities Show less

    • South Africa
    • Real Estate
    • 1 - 100 Employee
    • Project Manager
      • Aug 2022 - Present

      The role entails working in multiple departments including marketing and general operations, managing project implementation and ensuring smooth day-to-day operations of ongoing functions. Also working closely with the marketing and operational managers and will have a significant impact on taking Bitprop’s communications and internal operations from start-up to scale-up level. The role entails working in multiple departments including marketing and general operations, managing project implementation and ensuring smooth day-to-day operations of ongoing functions. Also working closely with the marketing and operational managers and will have a significant impact on taking Bitprop’s communications and internal operations from start-up to scale-up level.

    • South Africa
    • Non-profit Organizations
      • Nov 2018 - Aug 2022

      • Implementing the current strategic plan and vision for HBP• Identifying partners that can help execute on the plan• Securing funders and developing funding strategies • Leading, managing and motivating a team• Raising the profile of HBP in the community and broader Cape Town area• Building effective relationships and managing HBP stakeholders with a view to developing strategies to effectively manage them• Overseeing budgets and financial management performance of all projects and revenue streams• Generating new ideas for fundable, change-focused projects Show less

      • Nov 2017 - Nov 2018

      Project Coordinator (PC) provides direct support to the Operations Manager (or CEO in the absence of an Operations Manager) for management and implementation of programme deliverables. The PC supports, and in some cases leads, stakeholder communications and provides support for programmes and projects, operations, administration and as needed.

      • Jan 2017 - Nov 2018

      Manage all Communication ( Marketing,PR) related activities at the Hout Bay Partnership to maintain the organisations position in trying to harness talent and goodwill to address Hout Bay’s social and economic challenges and to contribute to a better, more inclusive and more integrated future for us all. It will do this through a collaborative approach with government, businesses, NGOs and residents.

    • Local Representative
      • Jun 2015 - Nov 2018

      The Mike Nightingale Fellowship was established in 2012 and is a registered charity in the UK (Registered Charity Number 1151969). The charity aims to change lives through sustainable development and is presently active in South Africa, principally in Hout Bay, where it is leading or contributing to a number of projects. The charity is not a large one and therefore sees its role is one of enabling improvements, by providing resources and skills that bridge critical gaps, which are often small but prove very difficult to overcome. Show less

    • United Kingdom
    • Education Management
    • Student
      • Jan 2014 - Oct 2016
    • South Africa
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Temp reception and student intern
      • Jun 2015 - Jan 2016
    • South Africa
    • Medical Practices
    • 700 & Above Employee
    • Medical Technician
      • Oct 2010 - Jan 2014

Education

  • TSiBA Education in South Africa
    Higher Certificate in Business Administration, Entrepreneurial and Small Business Operations
    2014 - 2016
  • Pathcare Academy
    Medical Technician Certificate, Clinical/Medical Laboratory Technician
    2010 - 2014
  • Constantia Waldorf School
    1988 - 2003
  • Camps Bay High Shool
    1999 - 2000

Community

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