Portia Allen
Digital Marketing Manager at Wood Automotive Group- Claim this Profile
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Bio
Jae Doncillo
Portia is a strong addition to our Dana Team at Mount Royal University. Having had the opportunity to oversee her, I can say with confidence that she is a talented marketer. Portia is equipped to perform very well in today's digital landscape and does not shy away from new projects. She is organized, upfront and has a good creative eye. A real pleasure to mentor: learns WELL, communicative and implements fast on deliverables.
Rich Pili
To whom it may concern, It would be my absolute pleasure to recommend Portia Allen for a marketing position within your company. I had the honour of working with Portia at Shaw GMC for three years. I thoroughly enjoyed my time working with Portia, and came to know her as a truly valuable asset to our department. She is honest, dependable, and incredibly hard-working. Beyond that, she is very organized and takes pride in what she does. No task was too big or too small for her to do and take care of, Portia had always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, I confidently recommend Portia to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization. Please feel free to contact me at 403 827-4481 should you like to discuss Portia’s qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Rich Pii
Jae Doncillo
Portia is a strong addition to our Dana Team at Mount Royal University. Having had the opportunity to oversee her, I can say with confidence that she is a talented marketer. Portia is equipped to perform very well in today's digital landscape and does not shy away from new projects. She is organized, upfront and has a good creative eye. A real pleasure to mentor: learns WELL, communicative and implements fast on deliverables.
Rich Pili
To whom it may concern, It would be my absolute pleasure to recommend Portia Allen for a marketing position within your company. I had the honour of working with Portia at Shaw GMC for three years. I thoroughly enjoyed my time working with Portia, and came to know her as a truly valuable asset to our department. She is honest, dependable, and incredibly hard-working. Beyond that, she is very organized and takes pride in what she does. No task was too big or too small for her to do and take care of, Portia had always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, I confidently recommend Portia to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization. Please feel free to contact me at 403 827-4481 should you like to discuss Portia’s qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Rich Pii
Jae Doncillo
Portia is a strong addition to our Dana Team at Mount Royal University. Having had the opportunity to oversee her, I can say with confidence that she is a talented marketer. Portia is equipped to perform very well in today's digital landscape and does not shy away from new projects. She is organized, upfront and has a good creative eye. A real pleasure to mentor: learns WELL, communicative and implements fast on deliverables.
Rich Pili
To whom it may concern, It would be my absolute pleasure to recommend Portia Allen for a marketing position within your company. I had the honour of working with Portia at Shaw GMC for three years. I thoroughly enjoyed my time working with Portia, and came to know her as a truly valuable asset to our department. She is honest, dependable, and incredibly hard-working. Beyond that, she is very organized and takes pride in what she does. No task was too big or too small for her to do and take care of, Portia had always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, I confidently recommend Portia to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization. Please feel free to contact me at 403 827-4481 should you like to discuss Portia’s qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Rich Pii
Jae Doncillo
Portia is a strong addition to our Dana Team at Mount Royal University. Having had the opportunity to oversee her, I can say with confidence that she is a talented marketer. Portia is equipped to perform very well in today's digital landscape and does not shy away from new projects. She is organized, upfront and has a good creative eye. A real pleasure to mentor: learns WELL, communicative and implements fast on deliverables.
Rich Pili
To whom it may concern, It would be my absolute pleasure to recommend Portia Allen for a marketing position within your company. I had the honour of working with Portia at Shaw GMC for three years. I thoroughly enjoyed my time working with Portia, and came to know her as a truly valuable asset to our department. She is honest, dependable, and incredibly hard-working. Beyond that, she is very organized and takes pride in what she does. No task was too big or too small for her to do and take care of, Portia had always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees. Without a doubt, I confidently recommend Portia to join your team. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization. Please feel free to contact me at 403 827-4481 should you like to discuss Portia’s qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Rich Pii
Credentials
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Hootsuite Platform Certification
HootsuiteFeb, 2019- Nov, 2024 -
Social Marketing Certification
HootsuiteFeb, 2019- Nov, 2024 -
Advanced Google Analytics
GoogleFeb, 2021- Nov, 2024 -
Hubspot Inbound Marketing Certificate
HubSpotApr, 2019- Nov, 2024 -
Ecommerce Analytics: From Data to Decisions
GoogleMar, 2018- Nov, 2024 -
Google Tag Manager Fundamentals
GoogleMar, 2018- Nov, 2024
Experience
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Wood Automotive Group
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2021 - Present
•Develop and create graphic materials for digital platforms •Assist the Digital Marketing Specialists in troubleshooting and content creation •Evaluate and monitor campaign performance across the Wood Automotive Group on an ongoing basis by analyzing key metrics. •Analyze customer insights, consumer trends, market analytics, and marketing best practices to help build successful strategies across the group. •Manage and maintain the Wood Automotive Group, Calgary Megalot, All Makes Collision Centre and Wood Auto Rental websites, including overall design, content, SEO, and addressing and repairing technical deficiencies. •Work with the Digital Marketing Specialists to ensure all advertising and public-facing communications including print, digital, and video assets are compliant with CASL and AMVIC. •Responsible for training the Digital Marketing Specialists and providing ongoing direction and support to ensure adherence to best practices, brand, guidelines and procedures. •Responsible for tracking and providing digital analytics to the management and executive team on a daily basis. •Assisting Human Resources with graphic design – company wide email blasts, posters, forms, and newsletter documents. •Oversee the Wood Automotive Group’s Google business presence, responding to Google reviews and ensuring information is up to date. •Responsible for updating, troubleshooting, and designing the employee website. •Ensure all Wood Automotive Group news and events are updated on social channels in a timely manner. •Responsible for researching and evaluating new and emerging social media, digital communication and website technology resources. •Manage the Wood Automotive Group videographers, photographer, and Digital Marketing Coordinator. •Oversee the Digital Marketing Specialists. Show less
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Phoenix Creative
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Calgary, Alberta, Canada
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Freelance Graphic Designer & Digital Marketer
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Apr 2020 - Apr 2021
• Identify and analyze client goals and develop digital marketing strategies and solutions to achieve clients’ objectives • Develop numerous marketing programs (branding guides and advertisements) • Provide market research, forecasts, campaign results and consumer trends • Manage multiple projects or tasks at a given time while under pressure to meet weekly deadlines • Highly organized, responsive to and respectful of deadlines • Identify and analyze client goals and develop digital marketing strategies and solutions to achieve clients’ objectives • Develop numerous marketing programs (branding guides and advertisements) • Provide market research, forecasts, campaign results and consumer trends • Manage multiple projects or tasks at a given time while under pressure to meet weekly deadlines • Highly organized, responsive to and respectful of deadlines
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Big 4 Motors
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Marketing Coordinator
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Nov 2019 - Mar 2021
•Develop and create content for all advertising and public-facing communications, including print, digital, and video assets for the sales, service, and parts departments. •Establish positioning, identify target audiences, and develop marketing plans with specific objectives across all digital channels. •Create, maintain, and conduct analytics reporting across multiple marketing platforms to extract key insights for future campaign development. •Gather customer and market insights to inform conquest strategies, increase customer conversions, and generate more sales leads. •Responsible for creating, implementing and assessing a social media plan that communicates effectively with customers to increase sales and engagement. •Manage and maintain the Big 4 Motors and Driverz Auto websites including inventory management, content creation, SEO, design, blog posts, and addressing and repairing technical deficiencies. •Work with the Wood Automotive Group videographer and photographer to create and plan shoots to support social media campaigns and in-store events. •Participating in regular weekly, or as required, conference calls with the Digital Marketing department and General Managers. •Assisting the detail department with taking new and used inventory photos when required. •Manage external vendors including our Google ads provider, Kijiji, Car Gurus, and Auto Trader to ensure high-quality and timely execution of marketing materials. •Provide a brief summary of monthly activities to be included in the “media minute” newsletter which is distributed to the General Managers and Wood Automotive Group Executive team at the end of each month. Show less
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Dana Hospitality
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Canada
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Food and Beverage Services
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100 - 200 Employee
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Social Media & Digital Marketing Coordinator
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Oct 2019 - Apr 2020
In this position, I ran the social media accounts for the Dana Hospitality Mount Royal University Unit which includes Twitter, Facebook, Instagram, Snapchat, and any other applicable social media platforms. I work with members of the Dana team to collect and create social media content to populate the applicable handle with engaging, relevant, and value-added material. In addition, I have experience in creating and analyzing reports and analytics regarding digital and social media engagement. During this position, I have learned the importance of creating brand awareness and engagement by using messaging that maintains and promotes the brand and have advanced my skills in the Adobe Creative Suite programs. Show less
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Kaizen Automotive Group
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Canada
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Junior Marketing Specialist
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Sep 2019 - Nov 2019
In this position, I collaborated on copy and creative assets needed for online marketing ads, assist with ongoing marketing projects, and develop strategies to improve SEO and website design. During these tasks, I have learned how to conduct research on industry trends, best practices, and techniques while developing strategies that assist in the creation of marketing materials. In this position, I collaborated on copy and creative assets needed for online marketing ads, assist with ongoing marketing projects, and develop strategies to improve SEO and website design. During these tasks, I have learned how to conduct research on industry trends, best practices, and techniques while developing strategies that assist in the creation of marketing materials.
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MadeGood Foods
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Canada
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Brand Ambassador
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Feb 2019 - Nov 2019
I assisted in designing print marketing advertisements and marketing products for trade show events. In addition, I participated in numerous trade show events and learned the skill of direct-marketing. During this position, I have developed sufficient design skills using Adobe InDesign and Photoshop and have experience in analyzing marketing plans and projects. Throughout this position, I have also learned how to complete trade show marketing reports and have gained excellent organizational skills that have further enhanced my knowledge of brand marketing. Show less
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Shaw GMC
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Inventory Control
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Oct 2014 - Sep 2019
Responsible for the effective flow and accurate inventory of vehicles throughout the dealership, point of sale material, showroom visual merchandising, and taking pictures of the inventory for the online website. Worked with the inventory control clerk on a day-to-day basis to ensure accurate vehicle counts and to assist with stocking in incoming trades. Responsible for the effective flow and accurate inventory of vehicles throughout the dealership, point of sale material, showroom visual merchandising, and taking pictures of the inventory for the online website. Worked with the inventory control clerk on a day-to-day basis to ensure accurate vehicle counts and to assist with stocking in incoming trades.
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X-Culture
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United States
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E-Learning Providers
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1 - 100 Employee
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Coach
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Sep 2018 - Jan 2019
Completed a series of training modules on understanding and managing people in global virtual teams and international business by serving as a coach, mentor, and counsel to dozens of global virtual teams completing a complex consulting project. In this role I have reviewed business proposals and have prepared executive analytic summaries for the top managers at client organizations. In addition, I have reviewed weekly reports and progress and have provided constructive and developmental feedback to individuals and teams to help them improve their work. All of this has been done in a culturally diverse and technology intensive environment, working alongside people from 40+ different countries. Show less
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Calaway Park
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Calgary, Canada Area
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Captain
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May 2012 - Sep 2014
Trained, mentored, and coordinated over 25 employees including work schedules, annual performance reviews, cash handling and assisting in day-to-day operations. Developed excellent team work, organization, and guest service skills necessary in coordinating events and responsibilities. Trained, mentored, and coordinated over 25 employees including work schedules, annual performance reviews, cash handling and assisting in day-to-day operations. Developed excellent team work, organization, and guest service skills necessary in coordinating events and responsibilities.
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Education
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2015 - 2019
Mount Royal University
Bachelor of Business Administration - BBA, Marketing
Community
