Social Media Senior Executive

• Jun 2021 - Present

Social Media Manager

• Jun 2020 - Sep 2020

• Successfully managed the company's social media accounts by crafting valuable content and engaging copy, increasing organic following by 80% to 90k in 4 months, averaging 10k followers in growth per month. • Developed captivating, thought-provoking stories around new product launches for both social and website copy. • Built strong sales leads and a loyal customer base by providing targeted, valuable email marketing campaigns in Mailchimp, from copywriting through to tracking and analysing campaign results. • Composed insightful on-trend blog posts, published weekly on the website, ensuring brand tone of voice remained consistent across all touchpoints. • Profitably constructed & implemented digital marketing strategies for new products launches. • Contributed to weekly idea generation for Youtube and blog content, focusing on high-impact ideas to drive engagement and conversation. Show less

Social Media Manger

• Aug 2019 - Jun 2020

• Effectively managed the creation & implementation of social media strategies across several SD owned e-commerce brands in the beauty and wellness space, working across multiple projects seamlessly and adapting to the brand tone of voice & creative vision with ease. • Consistently remained reactive to consumer behaviour patterns and trends in the beauty and wellness space in order to operate with high levels of commercial awareness, implementing changes to strategy and copy promptly. • Willingly took ownership of planning and coordinating weekly social photoshoots, responsible for creating shot lists and ensuring creative outcomes align with the social strategy and overall business goals. • Successfully coordinated multiple influencer marketing campaigns and strategies, focusing on key leaders in the fitness space to drive the brands message to the larger market. Building relationships and negotiating deals with agencies, setting up long-term content partnerships with brand ambassadors and organising events played a pivotal role in the growth and sales of the brands. • Analysed data from weekly buyer reports, adapting content in line with sales figures and overall business goals. Show less

Content Editor

• May 2018 - Dec 2019

• Created digital assets and promotional materials for online use, remaining in line with overall brand aesthetic and messaging. •Proofread, restructured and edited all long-form content for the business, optimising written pieces to increase user engagement where necessary. • Periodically updated website and marketing copy to promote products and services effectively, maximising generation of business leads. • Penned supplementary materials for keynote presentations, most notably for Global Academy - a school specialising in the broadcast and digital media industry. • Crafted proposals and press releases to send to a variety of potential sponsors and hosts for the speakers events. • Managed the editorial calendar and upload schedules to ensure timely publication of content across channels. • Maintained a high level of professionalism when accompanying the Stylist at key calendar events, such as London Fashion Week & brand press days. Conscientiously utilising such opportunities to network and build relationships with industry professionals where appropriate. Show less

Editorial Researcher

• Sep 2018 - Feb 2019

• Overseeing the production of the magazines content framework with the Editor in Chief through collaboration and research • Researching and structuring article content weekly • Generate original content ideas from conceptualisation to realisation of the final article • Alongside the editor ensuring the writers guidelines are followed defining the overall structure of the magazines • Overseeing the production of the magazines content framework with the Editor in Chief through collaboration and research • Researching and structuring article content weekly • Generate original content ideas from conceptualisation to realisation of the final article • Alongside the editor ensuring the writers guidelines are followed defining the overall structure of the magazines

Sales and Operations Administrator

• Jun 2016 - Feb 2019

Directly assisting the Director of the company in all aspects. Running the business overall when director is absent. • Customer service/relations via phone and email • Managing social media across all platforms • Creative direction for photoshoots • Quality control/Dispatching Directly assisting the Director of the company in all aspects. Running the business overall when director is absent. • Customer service/relations via phone and email • Managing social media across all platforms • Creative direction for photoshoots • Quality control/Dispatching

Marketing And Public Relations Assistant

• May 2018 - Jun 2018

Felicities is a boutique Fashion, Music & Creative PR Agency based in London. • Organising, scheduling & analysing content for clients and Felicities social media accounts • Community management for a variety of Felicities fashion & lifestyle clients • Building ongoing relationships with digital and print publications • Maintaining and managing the designer samples in the Felicities fashion cupboard • Assisting with stylist appointments at Felicities • Managing ticket requests and scheduling for Fashion Week Men’s • Collate, create and manage press сору • Meeting and greeting stylists, designers and visitors • General PR team activities – including answering enquiries, sending imagery and samples. • Researching and identifying suitable publications for brands Show less