Pooya Moradi
Product Manager at DrSaina- Claim this Profile
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English Professional working proficiency
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Persian Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Erfan Khodadadi
I can confidently say that Pooya is one of the most exceptional individuals I have ever had as a teammate. His ability to learn new skills and paradigms in the world of business and entrepreneurship is awe-inspiring. He is well-capable of leading and guiding a team. One prominent characteristic of Pooya is his commitment to building and developing a business in a comprehensive manner. He excels in supporting and aligning team members with the organization's mission and vision. My four years of working with Pouya have shown that his motivation and enthusiasm for professional work and making a meaningful impact are nearly inexhaustible. His generosity in sharing the skills and knowledge he is experiencing are exemplary. Therefore, it can be said that he is an enthusiastic and powerful teacher who has reached a level of mastery in the subjects he teaches. If you ask me to describe Pooya in just one sentence, it would be: "Pooya Moradi is an all-round ideal team player".
Zahra Roostaei
Pooya is one of the most professional teammates I have ever met. Pooya’s data analysis, market research, and leadership skills have been valuable assets in his carrier path. I highly recommend him and am confident he will positively impact any organization.
Erfan Khodadadi
I can confidently say that Pooya is one of the most exceptional individuals I have ever had as a teammate. His ability to learn new skills and paradigms in the world of business and entrepreneurship is awe-inspiring. He is well-capable of leading and guiding a team. One prominent characteristic of Pooya is his commitment to building and developing a business in a comprehensive manner. He excels in supporting and aligning team members with the organization's mission and vision. My four years of working with Pouya have shown that his motivation and enthusiasm for professional work and making a meaningful impact are nearly inexhaustible. His generosity in sharing the skills and knowledge he is experiencing are exemplary. Therefore, it can be said that he is an enthusiastic and powerful teacher who has reached a level of mastery in the subjects he teaches. If you ask me to describe Pooya in just one sentence, it would be: "Pooya Moradi is an all-round ideal team player".
Zahra Roostaei
Pooya is one of the most professional teammates I have ever met. Pooya’s data analysis, market research, and leadership skills have been valuable assets in his carrier path. I highly recommend him and am confident he will positively impact any organization.
Erfan Khodadadi
I can confidently say that Pooya is one of the most exceptional individuals I have ever had as a teammate. His ability to learn new skills and paradigms in the world of business and entrepreneurship is awe-inspiring. He is well-capable of leading and guiding a team. One prominent characteristic of Pooya is his commitment to building and developing a business in a comprehensive manner. He excels in supporting and aligning team members with the organization's mission and vision. My four years of working with Pouya have shown that his motivation and enthusiasm for professional work and making a meaningful impact are nearly inexhaustible. His generosity in sharing the skills and knowledge he is experiencing are exemplary. Therefore, it can be said that he is an enthusiastic and powerful teacher who has reached a level of mastery in the subjects he teaches. If you ask me to describe Pooya in just one sentence, it would be: "Pooya Moradi is an all-round ideal team player".
Zahra Roostaei
Pooya is one of the most professional teammates I have ever met. Pooya’s data analysis, market research, and leadership skills have been valuable assets in his carrier path. I highly recommend him and am confident he will positively impact any organization.
Erfan Khodadadi
I can confidently say that Pooya is one of the most exceptional individuals I have ever had as a teammate. His ability to learn new skills and paradigms in the world of business and entrepreneurship is awe-inspiring. He is well-capable of leading and guiding a team. One prominent characteristic of Pooya is his commitment to building and developing a business in a comprehensive manner. He excels in supporting and aligning team members with the organization's mission and vision. My four years of working with Pouya have shown that his motivation and enthusiasm for professional work and making a meaningful impact are nearly inexhaustible. His generosity in sharing the skills and knowledge he is experiencing are exemplary. Therefore, it can be said that he is an enthusiastic and powerful teacher who has reached a level of mastery in the subjects he teaches. If you ask me to describe Pooya in just one sentence, it would be: "Pooya Moradi is an all-round ideal team player".
Zahra Roostaei
Pooya is one of the most professional teammates I have ever met. Pooya’s data analysis, market research, and leadership skills have been valuable assets in his carrier path. I highly recommend him and am confident he will positively impact any organization.
Credentials
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Product Marketing
Bozhan SchoolMay, 2022- Nov, 2024 -
Dynamic Dashboards and Data Analysis with Data Studio
UdemyFeb, 2022- Nov, 2024 -
Complete Introduction to Business Data Analysis
UdemyFeb, 2022- Nov, 2024 -
Google Data Studio A-Z for Data Visualization and Dashboards
UdemyFeb, 2022- Nov, 2024 -
Learn Google Optimize - Beginners - Free A/B Testing Tool
UdemyFeb, 2022- Nov, 2024 -
Data Science in Business
Science Wave AcademyOct, 2021- Nov, 2024
Experience
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DrSaina
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France
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Wellness and Fitness Services
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1 - 100 Employee
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Product Manager
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Apr 2023 - Present
Revising product team structure based on product life cycle and business objectives.Managing SEO migration program, including task breakdown, stakeholder communication, and project management plan development.Running and leading a discovery and growth team for problem finding and idea validation, implementing findings within the corporate structure and communicating with stakeholders.Managing relationships with the supplier side of the platform, utilizing continuous discovery methods to understand their needs and fine-tune the supplier and demand scope. Show less
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Digital Marketing Manager
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Jan 2022 - Jun 2023
As a digital marketing manager, I played a key role in driving the success of our product by leading and executing bold product marketing strategies. I collaborated closely with the product team to develop a compelling product roadmap that addressed the needs of our target audiences.To drive adoption of our product, I ran highly effective product marketing campaigns that targeted various market segments. I developed these campaigns based on detailed insights from personas and targeted audiences, allowing us to tailor our messaging and positioning to specific customer needs.One of my most significant achievements was optimizing conversion rates of channels by up to 40% using buyer funnels. By carefully analyzing the customer journey, I was able to identify key areas for improvement and implement changes that significantly boosted our conversion rates.In addition to product marketing, I also developed an app strategy based on user needs, creating tools for different segments of our customers and users. By doing so, we were able to improve user engagement and increase retention rates.Under my leadership, the SEO campaigns were supervised to stabilize and increase our positions in money keywords through UX improvement, on-page SEO, and inbound marketing. I also implemented new mini products to target new market intentions, which helped increase our SERP share with a positive ROAS in Google Ads campaigns.Finally, I managed a performance marketing team consisting of three performance marketing specialists, ensuring that all of our marketing efforts were aligned and optimized for maximum impact. Show less
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Performance Marketing Specialist
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Jan 2021 - Jan 2022
As a digital marketing manager, I worked closely with my team to develop and execute successful campaigns that drove brand awareness, lead generation, and revenue growth for our business. Under the guidance of our supervisor, Tohid Ali Ashrafi, I led a brand awareness and lead generation campaign that generated over 30,000 leads in just three months. We then implemented a lead nurturing program that converted 30% of those leads into their first purchase within six months.I also conducted market research to better understand our target audience and refine our positioning strategy. This research helped us develop effective internal communications and customer marketing campaigns that increased sales by up to 20%.To further optimize our digital marketing efforts, I restructured our Google Ads account, resulting in a 50% increase in sales and a 70% increase in leads. I also optimized Adnetwork campaigns by up to 40%. Using Data Studio and Power BI, I developed custom monitoring data dashboards that allowed us to track and analyze our key performance metrics in real-time.In addition to these efforts, I developed a customer segmentation strategy based on the RFML method. This strategy helped us tailor our marketing messages and deliver more personalized experiences to our customers, leading to increased engagement and conversions.Overall, my experience as a digital marketing manager has allowed me to develop a deep understanding of the digital marketing landscape and the strategies needed to succeed in today's competitive marketplace. Show less
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Content Marketing & SEO Manager
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Jan 2019 - Dec 2021
As a Content Marketing & SEO Manager, I successfully executed a comprehensive SEO strategy that encompassed on-page, off-page, and technical SEO techniques. With the help of Reza Bagheri from Smartup, we ran a content marketing and SEO campaign that resulted in the acquisition of more than 1 million targeted new users in just 6 months.I also initiated and executed a highly effective off-page SEO campaign, which improved our average positions in money keywords by an impressive 50%. Through regular updates to our content marketing and SEO strategies, based on insights from UX and market research, we maintained a strong online presence and consistently improved our search engine rankings.In addition to our impressive SEO results, I acquired more than 50,000 targeted leads and sign-ups through various campaigns in just 1 year. To achieve these results, I built and managed a dedicated content marketing team, consisting of 3 in-house writers, more than 10 freelancers, 1 editor, and 1 SEO specialist. By closely monitoring and optimizing team procedures, we were able to consistently deliver high-quality content and drive outstanding results for the company. Show less
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Junior Content Marketing Specialist
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Nov 2018 - Apr 2019
As a Content Marketing Junior at Dr. Saina, I was responsible for designing and executing a content marketing plan to increase brand awareness and user acquisition. Working closely with the UX team, I prepared a beta version of the content marketing strategy based on user personas. This involved creating a content calendar every month to ensure timely and consistent delivery of content.In addition, I learned about SEO under the guidance of the SEO specialist and implemented on-page optimization on landing pages to improve search engine rankings. As a project manager, I also ensured that publishing goals were met on schedule.Overall, my role as a Content Marketing Junior required me to have strong organizational skills, attention to detail, and a willingness to learn and adapt to new skills in the constantly evolving startup ecosystem. Show less
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Flamro Brandschutz
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Germany
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Wholesale Building Materials
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1 - 100 Employee
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Junior Project Manager
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Jun 2017 - Mar 2018
After completing my internship, I was fortunate enough to join the team at LinkIran as a Project Manager. One of my biggest projects was managing the Fire Stop Project, which was a crucial component of the larger Iran Mall Project. To ensure the success of the Fire Stop Project, I developed detailed action plans and carefully managed resources for different parts of the project. This included ensuring that deadlines were met, and that all team members were working efficiently and effectively. Throughout the project, I regularly presented progress reports to the board members, which helped keep everyone informed and allowed us to make any necessary adjustments along the way. Overall, I am proud of the work I did during this time and the contributions I made to the team and the success of the project. Show less
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Saze paydar Arsh
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Tehran, Tehran Province, Iran
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HVAC Intern
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Jan 2017 - Mar 2017
During my time as an HVAC Intern, I had the opportunity to apply the theoretical knowledge I gained during my mechanical engineering studies to real-life projects. I was able to work under the guidance of a senior engineer and learn how to read and interpret mechanical maps, as well as design HVAC systems for different settings. Through hands-on experience, I learned how to implement HVAC systems in real-life settings and gained practical skills that would serve me well in my future career. During my time as an HVAC Intern, I had the opportunity to apply the theoretical knowledge I gained during my mechanical engineering studies to real-life projects. I was able to work under the guidance of a senior engineer and learn how to read and interpret mechanical maps, as well as design HVAC systems for different settings. Through hands-on experience, I learned how to implement HVAC systems in real-life settings and gained practical skills that would serve me well in my future career.
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Education
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2018 -
Iran University of Science and Technology
Master of Business Administration - MBA, Marketing -
2013 - 2017
Islamic Azad University
Bachelor, Engineering Mechanics
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