Account Manager

• Mar 2023 - Present

- Managing and leading on a combination of retained and project based clients - Planning and implementing creative, effective, audience-appropriate communication strategies (yearly & special campaigns) to suit client needs and budgets - Leading on accounts while maintaining clear client communication, supplier relations, media and influencers - Effectively negotiating budgets and contracts with suppliers, media partners and influencers to maximise profit - Continuing to build and… Show more - Managing and leading on a combination of retained and project based clients - Planning and implementing creative, effective, audience-appropriate communication strategies (yearly & special campaigns) to suit client needs and budgets - Leading on accounts while maintaining clear client communication, supplier relations, media and influencers - Effectively negotiating budgets and contracts with suppliers, media partners and influencers to maximise profit - Continuing to build and maintain effective relationships with a broad range of media contacts, journalists, influencers and suppliers across various industries (e.g. parenting, beauty, lifestyle, events & shows) - Creating proposals to pitch and present ideas and decks to secure new business - Training new team members to promote their personal and professional growth - Managing weekly, monthly & yearly reports for all clients and ensuring KPI's are achieved - Closely working with team spread across US and EU, and clients based in US, EU and Asia

Senior Account Executive

• Jun 2022 - Mar 2023

- Working with clients across Lifestyle, Beauty, Events and Entertainment Industries - Driving the media relations for all clients by reacting to media enquiries and proactively looking for opportunities - Divising influencer strategies & partnerships while building and maintaining relationships with influencers and talent agencies - Conducting effective media sell pitching & identifying opportunities for client coverage - Training and developing junior team members - Social… Show more - Working with clients across Lifestyle, Beauty, Events and Entertainment Industries - Driving the media relations for all clients by reacting to media enquiries and proactively looking for opportunities - Divising influencer strategies & partnerships while building and maintaining relationships with influencers and talent agencies - Conducting effective media sell pitching & identifying opportunities for client coverage - Training and developing junior team members - Social media management and content calendar preparations for clients - Copywriting: Writing press materials such as annoucements, press releases and features

Senior Account Executive

• Jan 2022 - Jun 2022

- Building relationships with press members, ensuring placements across multiple publications for clients. - Writing and editing press releases & other communication materials for clients - Coverage for important news, collaborations and projects for the clients. - Training interns and junior members effectively building a future team - Working with a culturally diverse team across geographical locations - Organising industry press days and managing databases

Junior Account Executive

• Apr 2021 - Jan 2022

- Assisting 11 luxury and commercial clients in both lifestyle and fashion industry - Successfully managing sample trafficking for multiple clients across multiple locations - Aiding and assisting in organising and executing fashion shows and related media events - Monthly reporting, coverage news, special projects for each client.

Copywriter & Creative Coordinator

• Oct 2020 - Mar 2021

- Assisting in curating website content & design - Writing Blog-Posts - Acting as a consultant for the brand to create presentations & reports and researching new brands for future project developments. - Assisting in curating website content & design - Writing Blog-Posts - Acting as a consultant for the brand to create presentations & reports and researching new brands for future project developments.

Freelance Copywriter

• Jun 2018 - Mar 2020

- Designing brochures and promotional material for exhibitions. - Creating and managing the company LinkedIn page - Proposing and executing conceptual solutions for the client - Designing brochures and promotional material for exhibitions. - Creating and managing the company LinkedIn page - Proposing and executing conceptual solutions for the client

PR & Social Media Intern

• Aug 2018 - Oct 2018

- Wrote and proofread content pieces for search engine optimization (SEO) purposes - Created and posted social media and website content, and ensured that it was timely updated. - Utilized social media outlets to increase customer followers by posting relevant messages, interesting product facts, and blurbs about upcoming developments and promotions. - Wrote and proofread content pieces for search engine optimization (SEO) purposes - Created and posted social media and website content, and ensured that it was timely updated. - Utilized social media outlets to increase customer followers by posting relevant messages, interesting product facts, and blurbs about upcoming developments and promotions.

PR Intern

• Sep 2017 - Jun 2018

- Sample management: Managing Fashion GPS, deliveries as well as returns of the samples from all over the world. Increased knowledge of Fedex, DHL. - Managing interns during the fashion shows, ensuring they are aware of their responsibilities and are learning different operations during a busy time . - Overseeing that the company showroom is up to the correct standards and photographing the showroom for press archives. - Worked in Press events such as press days and book launch, where… Show more - Sample management: Managing Fashion GPS, deliveries as well as returns of the samples from all over the world. Increased knowledge of Fedex, DHL. - Managing interns during the fashion shows, ensuring they are aware of their responsibilities and are learning different operations during a busy time . - Overseeing that the company showroom is up to the correct standards and photographing the showroom for press archives. - Worked in Press events such as press days and book launch, where I interacted with industry professionals to ensure the brand message and collection stories were communicated perfectly. - Part of SS18 and AW18 show. Learning the process of inviting and seating as well as VIPs for the show. - Press clippings and press reports - Managing all the logs to keep a track of spendings. - Archiving old collections and samples as well as merchandising the New collections, hence understanding the movement of samples. - Alterations of samples for celebrities as well as assisting in VIP fittings. - Also worked in 3 Sample sales for the brand, which aided in understanding customer relations. Show less - Sample management: Managing Fashion GPS, deliveries as well as returns of the samples from all over the world. Increased knowledge of Fedex, DHL. - Managing interns during the fashion shows, ensuring they are aware of their responsibilities and are learning different operations during a busy time . - Overseeing that the company showroom is up to the correct standards and photographing the showroom for press archives. - Worked in Press events such as press days and book launch, where… Show more - Sample management: Managing Fashion GPS, deliveries as well as returns of the samples from all over the world. Increased knowledge of Fedex, DHL. - Managing interns during the fashion shows, ensuring they are aware of their responsibilities and are learning different operations during a busy time . - Overseeing that the company showroom is up to the correct standards and photographing the showroom for press archives. - Worked in Press events such as press days and book launch, where I interacted with industry professionals to ensure the brand message and collection stories were communicated perfectly. - Part of SS18 and AW18 show. Learning the process of inviting and seating as well as VIPs for the show. - Press clippings and press reports - Managing all the logs to keep a track of spendings. - Archiving old collections and samples as well as merchandising the New collections, hence understanding the movement of samples. - Alterations of samples for celebrities as well as assisting in VIP fittings. - Also worked in 3 Sample sales for the brand, which aided in understanding customer relations. Show less

Contributing Photographer

• May 2017 - Jun 2018

Acting as the photographer for the Blog in collaboration with various brands such as Front Row London, Kalema, Fehmida Lakhani Acting as the photographer for the Blog in collaboration with various brands such as Front Row London, Kalema, Fehmida Lakhani

Front of House Intern

• Feb 2017 - Feb 2017

Interning with Fashion Scout during London Fashion Week, 2017. Interning with Fashion Scout during London Fashion Week, 2017.

Student Representative

• Apr 2016 - Sep 2016

Workshop Instructor

• Aug 2014 - Aug 2014

A two-day quilling workshop was conducted by 'Toy Kraft' in which I participated as an Instructor. The aim of the workshop to help young children learn quilling. A two-day quilling workshop was conducted by 'Toy Kraft' in which I participated as an Instructor. The aim of the workshop to help young children learn quilling.

Freelance Artist

• Jul 2014 - Aug 2014

Bliss Art Gallery allowed me to conduct an exhibition in partnership with my mother who is also a Freelance Artist. This exhibition featured some of my work from my Project, Women as well as other pieces of artwork. Bliss Art Gallery allowed me to conduct an exhibition in partnership with my mother who is also a Freelance Artist. This exhibition featured some of my work from my Project, Women as well as other pieces of artwork.

Marketing Trainee

• Jul 2013 - Jul 2013

Assisted in conducting campaigns; road shows for new multi-brand mall launch. Assisted in conducting campaigns; road shows for new multi-brand mall launch.