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Poornima Pandian is a seasoned business development professional with a strong background in sales, marketing, and management. She has worked with various companies, including Kavi Global, Soft Suave Technologies, Profit.co, A&T Video Networks Pvt Ltd, IT-Talent Inc., Quest Solutions Private Limited, Frankfinn Airhostess Training Institute, and GREedge. Poornima holds a Master of Business Administration (MBA) degree from THIAGARAJAR SCHOOL OF MANAGEMENT and a Bachelor’s Degree in Business Administration and Management, General from THE AMERICAN COLLEGE.

Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jun, 2020
    - Apr, 2026
  • British English Certificates
    Cambridge English Language Assessment

Experience

  • Kavi Global
    • Chicago, Illinois, United States
    • Business Development Manager
      • Feb 2024 - Present
      • Chicago, Illinois, United States

  • Soft Suave Technologies
    • Chennai, Tamil Nadu, India
    • Sales Team Lead
      • Jun 2023 - Feb 2024
      • Chennai, Tamil Nadu, India

  • Profit.co
    • Madurai, Tamil Nadu, India
    • Business Development ,(APAC)
      • Jun 2020 - Mar 2023
      • Madurai, Tamil Nadu, India

      Profit.co is a high-velocity B2B SaaS startup. With our HQ in silicon valley and employees and customers all over the world, we are a global company. In 3 short years of operations, we have managed to be ranked in the leadership quadrant of G2 & capterra for the OKR (Objectives & Key Results) software market.Responsibilities• End to End responsibility for converting Sales Qualified Leads (SQL) to Customers• Meet challenging monthly sales targets• Understand Customer Context and provide amazing demos• Map Enterprise accounts and develop great customer stakeholder relationships• Close deals regularly• Generate outbound opportunities from Target accounts• Transfer closed accounts to Customer Success• Generate expansion revenue from Target accounts

  • A&T Video Networks Pvt Ltd
    • Madurai Area, India
    • Sales and Marketing Manager
      • Jul 2019 - Jun 2020
      • Madurai Area, India

      • Plan marketing roadmap and execute cross-channel marketing campaigns to generate quality leads and drive engagement• Plan, develop, launch and optimize all paid digital to drive inbound lead and trial acquisition• Data Mining – Research across pan India on various segments of industry and focus on designations to generate valid prospects and build the database• Develop email nurturing plans and programs to increase returning visitors and converting them to potential prospect.• Identify and develop content plan to increase quality site traffic and conversions• Build brand awareness of company via internet, social media promotion, geographical region-specific marketing and event specific marketing.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Handling a team to coordinate with graphic designers and HTML teams to develop marketing materials.

  • IT-Talent Inc. (A Division of Techbrains Corp.)
    • Somerset, New Jersey, United States
    • Business Development Manager
      • May 2017 - Nov 2018
      • Somerset, New Jersey, United States

    • Business Development Manager ( Corporate Sales)
      • May 2017 - Nov 2018
      • Gurgaon, India

      • Generating Business for the company by getting new clients on board with us.• Interacting with the clients over calls or Skype calls and via emails in USA.• Doing extensive research for the clients on the given Job openings to provide them with the best resource at their given time• Posting and updating of new jobs on all the leading US job boards for getting maximum number of clicks for the jobs posted.• Maintaining a track record of all the positions and candidates with whom the discussion is still going on• Maintaining records of ongoing billing with the clients and updating it on regular basis• Handling the recruitment team in India to understand their needs and problems.• Arranging Interview slots for the candidates with the clients in USA.• Regular follow up with clients for the feedback and next interview schedule.• Finalizing profiles of candidates that matches to the skillset as required by the client.• Fulfilling client requirements by providing best resource from the market and hence making margins though pacing them client location/project.

    • Assistant Manager
      • May 2014 - Apr 2017
      • New Delhi Area, India

      Responsibilities:• Takes care of sales (Across India)• Had a team to generate Sales. Motivate the team in achieving their targets.• Effectively communicate with clients to gain commitment to purchase• Overcome client resistance/objections to products (pre-purchase)• Customer Service Dept Head – receives all the complaints and queries from the customers (post-purchase) across India.

  • GREedge
    • Chennai Area, India
    • Senior Business Development Executive
      • Apr 2013 - May 2014
      • Chennai Area, India

      SPIN Selling – Expertise in SPIN selling technique, based on Situation, Problem, Implication and Need payoff. Making the customer understanding the value equation of the product over price and creating higher value towards the product makes the customer pay the premium valueReferral Generation – Joe Grard once said “Ask the customer for referral, if you don’t ask you may never get”. Getting to know about the background of the customer during the process of sales and product pitch. Understanding his close circle who may need our product and asking for referral during closure.Higher Sales Conversion Rate – Continued to have 10% conversion rate throughout the sales career which made me to exceed the targets and get higher performance. Better follow up of leads was the main focus to increase the conversion rate.Sales Report Management – Handled the sales report management for the entire team. This consist of Ad and Sales campaign leads report, webinar reports, Conversion report, team sales data .Campaign Management - Suggesting the suitable program for campaign to the marketing team for bringing additional revenue to the company

  • Allison Transmission
    • Chennai Area, India
    • Intern
      • Apr 2012 - Jun 2012
      • Chennai Area, India

Education

  • 2011 - 2013
    THIAGARAJAR SCHOOL OF MANAGEMENT
    Master of Business Administration (MBA), Marketing and Sales
  • 2008 - 2011
    THE AMERICAN COLLEGE
    Bachelor’s Degree, Business Administration and Management, General
  • 2006 - 2008
    Kendriya Vidyalaya
    High School
  • 1995 - 2006
    St.Joseph's Matriculation and Higher Secondary School

Suggested Services

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Industry Focus. “Data Infrastructure and Analytics”

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