Poonperm Yenjai

Angel Investor at Peace Please Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • Thai Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • DAAT Score 81
    Digital Advertising Association (Thailand)
    Jun, 2019
    - Nov, 2024
  • Trading Academy Certified - Programmatic Principles
    The Trade Desk
    Jan, 2019
    - Nov, 2024
  • Trading Academy Certified – Omnichannel and Inventory Types
    The Trade Desk
    Jan, 2019
    - Nov, 2024
  • Trading Academy Certified – Optimization & Strategy
    The Trade Desk
    Jan, 2019
    - Nov, 2024
  • Display & Video 360 Certification
    Google
    Dec, 2018
    - Nov, 2024
  • Google - Google Ads Search Certification
    Google
    Nov, 2018
    - Nov, 2024
  • Ad Exchange Fundamentals Certification
    DoubleClick
    Sep, 2016
    - Nov, 2024
  • Facebook Blueprint - Foundation Certification
    Facebook
    Aug, 2016
    - Nov, 2024
  • Google - AdWords Fundamental Certification
    Google
    Jun, 2015
    - Nov, 2024
  • Google - Digital Analytics Certification
    Google
    Jun, 2015
    - Nov, 2024

Experience

  • Peace Please Studio
    • Thailand
    • Mental Health Care
    • 1 - 100 Employee
    • Angel Investor
      • 2022 - Present

      Clients : Individual, Corporate, Society Vision : Everyone has a unique problem of their own, which follows them through life and never goes away. Effectively, Peace Please is a safe space for people to find themselves and to find the right approach that suits them at every stage of their lives. • Provide mentorship and guidance to early-mid stage mental health solutions, helping them to develop and refine their business models, go-to-market strategies, and product offerings. • Lead and facilitate on topics related to mental health entrepreneurship, including fundraising, product development, and customer acquisition. • Build and maintain relationships with key stakeholders in the mental health communities, including investors, strategic partners, and mental health professionals. • Evaluate and provide feedback on business plans, and provide ongoing support and advice for business challenge. • Collaborate with other stakeholders to create a vibrant mental health startup ecosystem that supports innovation and impact. Show less

  • Boost Business Solutions
    • Thailand
    • Advertising Services
    • Head of Business Planning & Strategy
      • Aug 2017 - Present

      Clients : Hermès, Disney, TikTok, Amazon Prime Video, Siamese Asset, Mars Petcare, CP-All, 7-Eleven, SCG, Bitec Bangna, Bhiraj Buri Group, Krungthai Bank, Dusit Thani, etc. • Overseeing & Growing a team of 30+ people. • Translating a business vision into a coherent digital marketing strategy • Developing and executing integrated online strategy with wider company business plans • Leading and managing director, operation, finance, legal, account management, graphic design, influencers partnership, creator team • Using PPC, SEM, SEO, email campaigns, influencers, and other social media experience to generate performance • Understanding analytics and measuring ROI • Analyze marketing plan and performance using KPI’s • Manage and oversee different marketing channels • Research competition, investigate benchmarks and provide suggestions for improvement • Stay up to date with the latest technology and best practices Show less

  • Srinakharinwirot University
    • Thailand
    • Higher Education
    • 200 - 300 Employee
    • Guest Lecturer
      • 2023 - Present

      Program : Bachelor of Business Administration • Develop and deliver engaging lectures and seminars to undergraduate students in the field of marketing, using a variety of teaching methods and technologies. • Design and evaluate assessments to measure student learning and provide constructive feedback. • Provide mentorship and guidance to students, encouraging critical thinking, creativity, and innovation. • Participate in student advising and support activities, including office hours and responding to student inquiries. • Contribute to curriculum development and revision, bringing in the latest industry trends and best practices to ensure program relevance. • Participate in academic and professional development activities to stay up-to-date with emerging trends in the field. Show less

  • University of the Thai Chamber of Commerce
    • Thailand
    • Higher Education
    • 1 - 100 Employee
    • Guest Lecturer
      • 2022 - Present

      Program : Master of Science in Digital Innovation and Technology Management (DITM) • Develop and teach advanced-level courses in marketing for graduate students, focusing on the latest research and theories in the field. • Design and lead research projects or case studies that encourage students to apply marketing concepts to real-world business challenges. • Provide mentorship and guidance to graduate students, helping them to develop their research skills and prepare for careers in marketing academia or industry. • Advise students on their thesis or research projects, providing feedback and support throughout the research process. • Collaborate with faculty members and other experts in the field to develop new and innovative marketing courses, ensuring that the program remains at the forefront of marketing education. • Participate in professional development activities, including attending conferences and publishing research in leading academic journals. • Engage in outreach activities, such as public speaking or consulting, to share expertise and knowledge with the broader marketing community. Show less

  • Baidu, Inc.
    • China
    • Software Development
    • 700 & Above Employee
    • Director of Operations
      • 2021 - 2022

      Clients : Lazada, UOB, DTAC, KTB, Siamese Asset, MBK, Ananda, Areeya, Sena, MQDC, All Inspire etc. Head of Business Unit, Digital Agency (Performance Marketing) • Generate and manage the yearly budget and take responsibility for the full P&L performance of the business unit. • Analyze problematic situations occurrences and provide solutions to ensure company survival and growth. • Act as a strategic advisor and consultant offering expert advice on contracts, negotiations or business deals that the corporation may enter into. • Mentor and interact with members of staff at all levels to foster growth and encourage development among senior executive team and all members of staff. • Establish a results-oriented management style that measures and evaluates individual and team performance against clearly defined accountable competencies, responsibilities, and objectives. • Attract, develop, and retain talent within the business unit to ensure the competency level of all employees is sufficient to be fully effective in their roles. Show less

  • The Parentinc
    • Singapore
    • Consumer Services
    • 100 - 200 Employee
    • Director, Marketing and Business Development
      • 2020 - 2021

      Clients & Internal Projects : SCB10x, SCB Protect, AIA, JD.co.th, Central T1, Reckitt Benckiser, theAsianparent Village, etc. • Overseeing & Growing a marketing and business development team of 10+ people. • Develops strategies to promote team member adherence to each team member performance goals. • Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally from start to finish. • Identify short-term and long-term scheduling, budget, and resource needs, including profit/loss projections, expenditure spending, and other financial considerations. • Lead product development team to create new products and identifying revenue opportunities within our established client base and managing consistent growth by securing new revenue sources. Show less

  • Xaxis
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Development Manager
      • 2019 - 2020

      Clients : Uniqlo, ThaiBev Group, Mars, Snickers, Whiskas, Pedigree, A.Menarini, P&G, Sony, GreenSpot, Fonterra, Boots, Sermsuk, Blackmores, Vivo, etc. Part of GroupM; WPP plc. • Work closely with key stakeholders to assess market demand and establish current and future growth potential (2019; YoY growth +321%) • Influence and drive adoption of Xaxis programmatic solutions via workshops, training, brainstorm and pitch sessions with agency • Build a trusted relationship with the respectively responsible agency clients and set up a programmatic step-by-step growth strategy by advertisers. • Ability to question client’s choice of technology – providing a clear, concise and meaningful Point of views, with risks and opportunities outlined Show less

  • Mindshare
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Manager, The Exchange (Digital)
      • 2017 - 2019

      Clients : Unilever (Sunsilk, Knorr, Ponds, Breeze, Sunlight, Vaseline, Walls, Magnum, Dove, Lux, etc.)Part of GroupM; WPP plc.• Pioneer and initiate innovation with demand side platform partner; The Trade Desk and Google Display & Video 360 (aka DBM; DoubleClick Bid Manager)• Serve as subject matter expert and assist in managing and training of junior traders, to foster their analytics and campaign operations skills.• Combine marketing & technical knowledge, data analysis and client feedback to develop strategy to meet client business objectives.• Develop in-depth knowledge of the digital media industry and programmatic advertising.• Analyze performance of campaign tactics and iteratively refine targeting and yield controls to drive increases in performance. Show less

    • Programmatic Advertising Specialist
      • 2016 - 2017

      Clients : Unilever (Sunsilk, Knorr, Ponds, Breeze, Sunlight, Vaseline, Walls, Magnum, Dove, Lux, etc.)Part of GroupM; WPP plc.• Function as the key internal point of contact point for; Strategy consultant, tactical design, analysis, reporting and related campaign duties.• Deliver insight into delivery and implications of campaign constraints.• Design audience tactics to maximize economic outcomes within campaign limits.• Serve as subject matter expert and assist in managing and training of junior traders, to foster their analytics and campaign operations skills. Show less

    • Digital Media Planner
      • Aug 2015 - 2016

      Clients : Unilever (Sunsilk, Knorr, Ponds, Breeze, Sunlight, Vaseline, Walls, Magnum, Dove, Lux, etc.)Part of GroupM; WPP.• Working with the client and the account team to understand the client's business objectives and advertising strategy.• Researching and gathering data to develop insight and brand strategy.• Liaising with the creative agency team, clients and consumers to develop digital media strategies and campaigns.• Making decisions on the best form of media for specific clients and campaigns.• Undertaking research and analyzing data using specialist industry resources.• Identifying target audiences and analyzing their characteristics, behavior and media habits.• Presenting proposals, including cost schedules, to clients. Show less

  • Ogilvy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Strategic Planner, Internship
      • 2014 - 2014

      Clients : Coca-Cola, Jaguar, The Pizza Company, Tops, etc. Part of WPP plc. • Researching and gathering data to develop well-informed strategic plans for clients • Examining clients’ businesses to get to know their brands and understand their objectives • Producing cohesive and intelligent plans to bring success to campaigns • Generating original ideas with other members of the team • Presenting findings to senior staff members and clients • Identifying potential problems and devising ways to rectify them • Liaising with senior members of staff to receive feedback and create improvements to strategies Show less

Education

  • Srinakharinwirot University
    Bachelor’s Degree, Business Administration (BBA); Marketing - Psychology

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