Experience

Oceanic Communications

• Fiji
• Advertising Services
• 1 - 100 Employee

• Director Marketing

  • Jun 2018 - Present



FMF Foods

• Fiji
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Group Marketing Manager

  • Jun 2011 - Jul 2018

  • Strategic Marketing Plan for each business/ product/ sku• Sales Trend Analysis• Part of New Product Development• Planning and Managing Budget for Group and Subsidiaries• Market Research/ Consumers / Customers Surveys. • Designing in-store Displays/Activity• Launch/campaign material including coordinating with vendors, ad agency/ media, etc• Preparing the Trade, Sales & Promo teams for the launch or executing launch• Developing Consumer Promotions, Targeted or Seasonal• Web Management• Keeping web presence current, contemporary, relevant and dynamic• Online marketing including social media and online promotions• Public Relations• Community Participation / Sponsorships• Image Management of Advertisements (radio, TV, press, web) Publicity Material including brochures, pamphlets, etc• Outdoor (billboards, signage, shop-painting, etc)• Monthly/Regular Sales Analysis; Trend over a period, Competitor Analysis, Actual vs Budget• Coordination with other departments: Sales, Production, Logistics, Purchase, Finance, Admin, HR, etc. Vendor coordination: ad agencies, printers, signboard makers, Media agencies (TV station, Radio stations, Newspapers, etc)



Pasifika Communications

• Fiji
• Advertising Services
• 1 - 100 Employee

• Media Executive

  • Apr 2009 - Jun 2011

  Clients: Vodafone FijiInkk MobileMakansMcDonalds • Conceptualizing advertising materials; TV, Press, Signage, Publication, Shop Brandings etc.• Managing production and execution of campaigns materials• Managing graphic designers• Managing TVC shoots and edits• Conceptualizing and proposing seasonal or new product campaigns• Liaising with suppliers; signage providers, media agencies and printers Clients: Vodafone FijiInkk MobileMakansMcDonalds • Conceptualizing advertising materials; TV, Press, Signage, Publication, Shop Brandings etc.• Managing production and execution of campaigns materials• Managing graphic designers• Managing TVC shoots and edits• Conceptualizing and proposing seasonal or new product campaigns• Liaising with suppliers; signage providers, media agencies and printers



CJ Patel Group of Companies

• Fiji
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Aug 2008 - Apr 2009

  Brands: Sanitarium SunquickGolden CircleJasons Snacks • Meeting sales monthly and annual sales target• Ensuring market share and prominence• Formulating sales and marketing strategies• Reporting to suppliers on a monthly basis on trade marketing activities• Managing s sales team including merchandisers nationwideWorked with: Nestle Team, Sales Mangers, Marketing Agency, Sales Representatives, Merchandisers & Major Supermarkets Brands: Sanitarium SunquickGolden CircleJasons Snacks • Meeting sales monthly and annual sales target• Ensuring market share and prominence• Formulating sales and marketing strategies• Reporting to suppliers on a monthly basis on trade marketing activities• Managing s sales team including merchandisers nationwideWorked with: Nestle Team, Sales Mangers, Marketing Agency, Sales Representatives, Merchandisers & Major Supermarkets