Experience

Oceanic Communications

• Fiji
• Advertising Services
• 1 - 100 Employee

• Director Marketing

  • Jun 2018 - Present

  As the Director of Marketing at Oceanic, I lead a dynamic team of marketing executives, guiding them to deliver exceptional results for our esteemed clients. 🔹 Team Leadership: As the captain of our marketing ship, I navigate our team of talented marketing executives, fostering a collaborative environment where ideas flourish and client satisfaction soars. Providing guidance, mentorship, and support to ensure each team member reaches their full potential. 🔹 Creative Direction: I help steer the creative design process, infusing it with fresh ideas and pushing boundaries to create captivating campaigns that leave a lasting impression. From conceptualization to execution, we help our clients' brands shine. 🔹 Project Management: Diving into the depths of development projects, I oversee the planning, UI, and UX work, orchestrating seamless collaboration between our design and development teams. By managing timelines, resources, and stakeholder expectations, I ensure projects are delivered on time, within budget, and with exceptional quality. 🔹 Operations Management: I wear many hats in this role, and one of them is overseeing the financial aspects of our operations. This covers, ensuring budgets are managed efficiently, resources are allocated wisely, and profitability remains a top priority. I bring order to the oceanic chaos, making sure our ship sails smoothly. 🔹 Strategic Direction: Charting the course for success, I play a key role in setting the strategic direction of our marketing initiatives. Collaborating with stakeholders, I contribute to the development of long-term plans, identifying market trends, and seizing opportunities for growth. With a keen eye on the horizon, I navigate our ship toward prosperous shores. Show less



FMF Foods

• Fiji
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Group Marketing Manager

  • Jun 2011 - Jul 2018

  • Strategic Marketing Plan for each business/ product/ sku • Sales Trend Analysis • Part of New Product Development • Planning and Managing Budget for Group and Subsidiaries • Market Research/ Consumers / Customers Surveys. • Designing in-store Displays/Activity • Launch/campaign material including coordinating with vendors, ad agency/ media, etc • Preparing the Trade, Sales & Promo teams for the launch or executing launch • Developing Consumer Promotions, Targeted or Seasonal • Web Management • Keeping web presence current, contemporary, relevant and dynamic • Online marketing including social media and online promotions • Public Relations • Community Participation / Sponsorships • Image Management of Advertisements (radio, TV, press, web) Publicity Material including brochures, pamphlets, etc • Outdoor (billboards, signage, shop-painting, etc) • Monthly/Regular Sales Analysis; Trend over a period, Competitor Analysis, Actual vs Budget • Coordination with other departments: Sales, Production, Logistics, Purchase, Finance, Admin, HR, etc. Vendor coordination: ad agencies, printers, signboard makers, Media agencies (TV station, Radio stations, Newspapers, etc) Show less



Pasifika Communications

• Fiji
• Advertising Services
• 1 - 100 Employee

• Media Executive

  • Apr 2009 - Jun 2011

  Clients: Vodafone Fiji Inkk Mobile Makans McDonalds • Conceptualizing advertising materials; TV, Press, Signage, Publication, Shop Brandings etc. • Managing production and execution of campaigns materials • Managing graphic designers • Managing TVC shoots and edits • Conceptualizing and proposing seasonal or new product campaigns • Liaising with suppliers; signage providers, media agencies and printers Clients: Vodafone Fiji Inkk Mobile Makans McDonalds • Conceptualizing advertising materials; TV, Press, Signage, Publication, Shop Brandings etc. • Managing production and execution of campaigns materials • Managing graphic designers • Managing TVC shoots and edits • Conceptualizing and proposing seasonal or new product campaigns • Liaising with suppliers; signage providers, media agencies and printers



CJ Patel Group of Companies

• Fiji
• Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Aug 2008 - Apr 2009

  Brands: Sanitarium Sunquick Golden Circle Jasons Snacks • Meeting sales monthly and annual sales target • Ensuring market share and prominence • Formulating sales and marketing strategies • Reporting to suppliers on a monthly basis on trade marketing activities • Managing s sales team including merchandisers nationwide Worked with: Nestle Team, Sales Mangers, Marketing Agency, Sales Representatives, Merchandisers & Major Supermarkets Brands: Sanitarium Sunquick Golden Circle Jasons Snacks • Meeting sales monthly and annual sales target • Ensuring market share and prominence • Formulating sales and marketing strategies • Reporting to suppliers on a monthly basis on trade marketing activities • Managing s sales team including merchandisers nationwide Worked with: Nestle Team, Sales Mangers, Marketing Agency, Sales Representatives, Merchandisers & Major Supermarkets