Poonam Kanani

Digital Marketing Manager at Dlecta Foods Pvt Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Surat, IN

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Experience

    • India
    • Manufacturing
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Sep 2021 - Nov 2021

      Mumbai Metropolitan Region - Operated campaigns on platforms such as Facebook, Instagram, YouTube, EMM, and Google - Created New Ideas for Social Media Marketing, Email Marketing, Event marketing and Website promotion - Worked on data analysis and presented reports for social media, and brand analysis - Managed influencers promotion, chefs, and contests, designing from different vendors and agencies

    • Senior Digital Marketing Manager
      • Feb 2017 - Jun 2021

      Mumbai, Maharashtra, India - Worked on 360-degree media campaigns for established brands from agriculture, FMCG, textile, healthcare, jewelry, banking, electronic & IT sectors - Prepared insight-based digital campaigns for onboarding clientele and supervised the same - Coordinating with clients to provide updates, collect feedback, build the relationship, understand growth plans and identify upsell opportunities - Brainstorm with different departments for execution of pitches and campaigns - Coordinating with… Show more - Worked on 360-degree media campaigns for established brands from agriculture, FMCG, textile, healthcare, jewelry, banking, electronic & IT sectors - Prepared insight-based digital campaigns for onboarding clientele and supervised the same - Coordinating with clients to provide updates, collect feedback, build the relationship, understand growth plans and identify upsell opportunities - Brainstorm with different departments for execution of pitches and campaigns - Coordinating with associated teams to ensure timely, accurate, and complete delivery of work - Planning and Managing social media postings on various platforms - Attended ad shoots and events for clients - Handled Client Onboarding for brands - Managed Vendors for outsourced work such as website, ooh, influencer marketing, OTT platforms, newspaper, and many more - Assessed & critically examined presentations created (by the team) for client meetings - Created and pitched new ideas to the existing client, based on specific requirements - Review reports created for social media and brand analysis - Managed follow-ups with clients for payments - Hired and trained staff for the departments - Operated campaigns on multiple platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Times network, and Google - Researched client requirements & brand competition by studying paid, earned, and owned media - Streamlining business operations & technical aspects of digital & traditional media - Operated campaigns (other than digital) for media platforms such as Radio, OOH, Print, cycle branding, SMS marketing, and Television ads Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Summer Intern
      • Feb 2016 - May 2016

      Ahmedabad Area, India - Gained in-depth knowledge of identifying target audience to distribute marketing content for expanding brand presence. - Assisted marketing specialists in creating and implementing the marketing strategy via both offline and online methods. - Coordinated Ad campaign on Hotstar platform, tracked performance and generated reports on the daily basis - Study on Digital Marketing Penetration across Educational Institutes and Hospitality sector for 200 + hospitals and education institutions

Education

  • MICA | The School of Ideas
    PG Certification in Digital Marketing and communication, Digital Marketing and Communication
    2020 - 2021
  • IBS business school, Ahmedabad
    PGPM, Marketing
    2015 - 2017
  • The ICFAI University, Dehradun
    Master of Business Administration - MBA, Human Resource
    2015 - 2017
  • (KP) Evening Commerce College, Surat
    Bachelor of Commerce (B.Com.), Statistics
    2012 - 2015
  • Lourdes Convent High School
    1998 - 2012

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