Campaign Operations Associate

• Jan 2023 - Present

Strategist Inapp Marketing

• Jun 2022 - Nov 2022

- A coordinated marketing approach for acquiring, retaining, and engaging customers. - Using the Martech platform MoEngage, identified cohorts/segments to retain users daily through various marketing. - Used platforms like WhatsApp, Push, SMS, and Email to communicate with users. - Participated in weekly and monthly analysis to comprehend campaign performance and learn from it. - Worked on a project to drive app installs through a variety of leads, including users who had uninstalled the app and LSQ, Shopify, Facebook, and Google. -Developing content ideas through various channels for daily alerts. -Working together with stakeholders like as content creators, designers, and others to ensure that campaigns perform well. Skills: Customer engagement, customer retention, customer reactivation, and marketing automation Show less

Marketing CRM Executive

• Oct 2020 - May 2022

Push Notification campaigns, Email Campaigns, SMS and Whatsapp Channel. Planning & implementing multi-channel marketing strategy (Push notifications, SMS, emailer, in-app assets) to drive engagement. Setup automated marketing campaigns for onboarding, engagement & reengagement of the users as per their exam preference. Helped categories grow 10% each quarter through marketing channel push and app visibility. Implemented Frequency model for better & targeted user segmentation. Planning of special offers & executing end to end marketing strategies to drive sales. Deployed A/B testing methods to test campaign strategies through CRM & Digital Channels. Measure and report performance of all marketing campaigns, and assess against goals. Figuring out leaks in user funnel & identifying problems leading to customer churning out. Use Moengage, Metabase to understand data trends. Setup ongoing journey of live courses. Setting up In-Apps, App Banners for better engagement and registrations. Show less

ACM Assistant center manager

• Sep 2018 - Sep 2020

Assistant Accountant

• Sep 2016 - Dec 2017