Pooja Grover

Managing Director at DIA Brands
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Skills

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5.0

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Sanchali Aggarwal Goel

I was quite fortunate to get the opportunity of learning the intricate details of brand strategy from Pooja and work on some amazing small and big scale projects in and around Singapore with her during my time at DIA. She is a great mentor who is always happy to share her experience and learnings with the team. Her knowledge and passion for everything brand inspired me to relook at how brands communicate and how we can help make a difference and ‘create business advantage’. Thanks Pooja for all the support and can't wait to see more of DIA work live!

Charlene Boh

Pooja is an exceptional strategic thinker and has been a trusted advisor. She is personable, open to new ideas, and demonstrated an unflagging commitment to excellence. I've absolutely enjoyed collaborating with Pooja on multiple projects that have successfully brought about positive brand impact.

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Credentials

  • Foundation in Corporate Sustainability
    Global Compact Network Singapore
    Apr, 2022
    - Nov, 2024
  • Hubspot Content Marketing Certificate
    HubSpot Academy
    May, 2020
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jan, 2020
    - Nov, 2024
  • Certificate in Application of IP Fundamentals - Trademark & Copyright
    Intellectual Property Office of Singapore (IPOS)
    Jun, 2019
    - Nov, 2024
  • PMC (Professional Management Consultant)
    Singapore PMC Certification Pte Ltd
    Jul, 2011
    - Nov, 2024
  • ICV
    SPRING SINGAPORE

Experience

  • DIA Brands
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director
      • Aug 2021 - Present

      Privileged to be leading consulting projects across categories such as HealthCare, Energy (with net zero ambitions) Sustainable Foods, Agritech, Media, Tech, and more. Each one is inspiring as it involves insights, strategy, design, culture management and an increasing focus on aligning brands with ESG goals - something that should be at the heart of everything a brand really stands for.

    • Director
      • Jun 2020 - Present

      Consulting Practice Management, New Business Development, Team mentoring, Growing and Leading capabilities in Brand Strategy & Design, Digital Marketing, Strategic Communications, amongst others.

    • Strategy Director
      • Jan 2014 - Present

      Delivering Award winning projects, raising overall profitability and consultancy's positioning, Leading client relationships on key accounts. Developing and shaping brands in context of business challenges and digital influences. Creating brand narratives that inspire compelling brand communications and engagement. Leading C-level engagements around several concerns be it driving brand consistency or repositioning a current corporate/ product brand or aligning the staff on a single brand voice. Mentoring a team that contributes actively while cultivating a shared passion for branding. Ensuring business growth for our clients and for DIA.

    • Brand Director
      • Dec 2009 - Dec 2013

      As Brand Director, I lead strategic brand development for all clients. My work included brand audit, brand strategy, creative briefing and evaluation, identity to marcomms planning, internal alignment and brand culture workshops, key stakeholder buy- in and alignment. I also worked building new business proposals and presentations. Brand positioning, brand rationalisation for large FMCG, global, local and government organisations. Other categories worked on include hospitality, healthcare with a focus on repositioning and creating impactful strategic design solutions. Developed and led large scale workshops. I hold PMC Certification recognised by Enterprise Singapore.

  • BrandMango Marketing Communications
    • Principal Consultant
      • Jan 2007 - Nov 2009

      Key projects: Unilever, Cerebos, amongst others. I worked as an independent consultant with Branding and Marketing agencies. As a Brand Communications and Brand Identity Strategy Planner, I aligned my services with that of the agency I worked with to build brand strategies. I was a strategy consultant to Landor Associates, DesignBridge Asia and some direct clients as well.I worked on projects that entailed brand launch, rebranding, repositioning, brand architecture, portfolio rationalisation, brand identity strategy, naming, consumer research, brand engagement and internal alignment workshops,etc. Clients have varied from world's largest FMCGs to local clients.

  • McCann
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Brand Leader
      • Jun 2004 - Nov 2005

      I have worked with McCann in both Delhi and Mumbai offices. I was heading the Brand team for Perfetti, presented and won Gold Effie for Chlormint. On Unilever, I was engaged in Product development, Consumer research, concepts testing, packaging development, POS design and creation, Retail strategy, Brand campaign strategy and implementation. I have worked with McCann in both Delhi and Mumbai offices. I was heading the Brand team for Perfetti, presented and won Gold Effie for Chlormint. On Unilever, I was engaged in Product development, Consumer research, concepts testing, packaging development, POS design and creation, Retail strategy, Brand campaign strategy and implementation.

  • Bates David Enterprise
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2002 - Jun 2004

      Handled one of the biggest businesses for the agency- a Pan- India automobile account with great demands on servicing, creative turnaround, logistical implications, ad and media spends. Managed large scale Consumer research, brand identity, retail identity, national launch campaigns. Also led a FMCG client, growing its business multi-folds with new branding, packaging and activation. Was promoted twice in this agency. Handled one of the biggest businesses for the agency- a Pan- India automobile account with great demands on servicing, creative turnaround, logistical implications, ad and media spends. Managed large scale Consumer research, brand identity, retail identity, national launch campaigns. Also led a FMCG client, growing its business multi-folds with new branding, packaging and activation. Was promoted twice in this agency.

  • EURO RSCG
    • Advertising Services
    • Account Manager
      • Aug 2000 - Sep 2002

      Key clients: Microsoft - Launched XP in India, Worked on the launch of a very large technology goods retail chain Switch with a national roll out -large scale corporate, retail identity work was accomplished, along with films, press, and retail promotions. Also worked on large IT and white goods client Voltas with huge exposure to media and below the line activities. Retail identity, outdoor, exhibitions, and POS development work was a large part as well. Key clients: Microsoft - Launched XP in India, Worked on the launch of a very large technology goods retail chain Switch with a national roll out -large scale corporate, retail identity work was accomplished, along with films, press, and retail promotions. Also worked on large IT and white goods client Voltas with huge exposure to media and below the line activities. Retail identity, outdoor, exhibitions, and POS development work was a large part as well.

  • Bates David Enterprise
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • May 1998 - Jun 2000

      Key clients : Compaq, Whirlpool, Indian Airlines: I worked in Direct Marketing on various customer relationships, database building, rewards and loyalty programs for Aviation ,Telecom and Computers and peripherals categories. Key clients : Compaq, Whirlpool, Indian Airlines: I worked in Direct Marketing on various customer relationships, database building, rewards and loyalty programs for Aviation ,Telecom and Computers and peripherals categories.

Education

  • National University of Singapore
    Certificate in Strategic Design Thinking
    2016 - 2016
  • Singapore Management University
    Certificate in BlockChain Applications in Business, Technology
    2019 - 2019
  • National University of Singapore
    Certificate in Social Media Marketing, Social Media
    2015 - 2015
  • National University of Singapore
    Professional Diploma, Asia Pacific Marketing Management
    2007 - 2007
  • TIMES SCHOOL OF MARKETING
    Post Graduate Diploma, Marketing Management
    1995 - 1996

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