Pooja N
Senior Analyst at MiQ- Claim this Profile
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Bio
Experience
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MiQ
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United States
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Advertising Services
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700 & Above Employee
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Senior Analyst
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Jul 2023 - Present
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Analyst
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Sep 2021 - Jul 2023
We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients.* Detailed knowledge of Programmatic Adtech systems such as Google Ads, DV360, The Trade Desk DSP.* Analytics & Insights is the core work area . It starts from building campaign insights reports to identifying upselling & cross-selling opportunities for the clients.* Building Marketing Strategies based on Predictive Analytics and Predictive Modeling: a) In order to optimize the campaign performance, to understand the factors/Multiple channel influencing return on investment and consider where to adjust your marketing spend. b) Based on DOOH footfall traffic data, we had built a Competitor conquesting strategies for better Audience Targeting and comprehensive view of how strategic a specific market/geographical location is for a brand vs. its competitors in ANZ market * Experience in working with Samba ATV Product & Insights offerings for ANZ market* Involved in building & Implementing Client Facing dashboards from end-to-end process ( from Planning stage to Dashboard creation Stage)* Scale and maintain existing automations to drive healthy adoption. Show less
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TVS Supply Chain Solutions
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India
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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PELIKAN 2019
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Aug 2019 - Jul 2020
Accountable for managing IPWH projects and Operations • Receive the Business problem • Analyze and evaluate the current business process a company has and identify the areas of improvement • Understanding the requirement of Businesses and study existing process flow in the entire supply chain operations. • Presenting ideas and findings in meetings • Preparing work instructions for IPWH and defining KPI's for the performance of each Activity • Co-Ordinate with the Business Development team for preparing Techno-Commercial budgetary for the new project. • To Study and propose an optimized solution towards customized packaging operations. Show less
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BEML LTD.
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Defense and Space Manufacturing
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700 & Above Employee
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Industrial Engineer
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Sep 2018 - Nov 2018
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Industrial Engineer
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Aug 2017 - Sep 2017
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Education
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Praxis Business School
PGP, Data Science -
Bangalore Institute Of Technology
Bachelor's degree, Industrial engineering and management