Pooja N

Senior Analyst at MiQ
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Analyst
      • Jul 2023 - Present

    • Analyst
      • Sep 2021 - Jul 2023

      We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients.* Detailed knowledge of Programmatic Adtech systems such as Google Ads, DV360, The Trade Desk DSP.* Analytics & Insights is the core work area . It starts from building campaign insights reports to identifying upselling & cross-selling opportunities for the clients.* Building Marketing Strategies based on Predictive Analytics and Predictive Modeling: a) In order to optimize the campaign performance, to understand the factors/Multiple channel influencing return on investment and consider where to adjust your marketing spend. b) Based on DOOH footfall traffic data, we had built a Competitor conquesting strategies for better Audience Targeting and comprehensive view of how strategic a specific market/geographical location is for a brand vs. its competitors in ANZ market * Experience in working with Samba ATV Product & Insights offerings for ANZ market* Involved in building & Implementing Client Facing dashboards from end-to-end process ( from Planning stage to Dashboard creation Stage)* Scale and maintain existing automations to drive healthy adoption. Show less

    • India
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • PELIKAN 2019
      • Aug 2019 - Jul 2020

      Accountable for managing IPWH projects and Operations • Receive the Business problem • Analyze and evaluate the current business process a company has and identify the areas of improvement • Understanding the requirement of Businesses and study existing process flow in the entire supply chain operations. • Presenting ideas and findings in meetings • Preparing work instructions for IPWH and defining KPI's for the performance of each Activity • Co-Ordinate with the Business Development team for preparing Techno-Commercial budgetary for the new project. • To Study and propose an optimized solution towards customized packaging operations. Show less

    • Defense and Space Manufacturing
    • 700 & Above Employee
    • Industrial Engineer
      • Sep 2018 - Nov 2018

    • Germany
    • Software Development
    • 700 & Above Employee
    • Industrial Engineer
      • Aug 2017 - Sep 2017

Education

  • Praxis Business School
    PGP, Data Science
    2020 - 2021
  • Bangalore Institute Of Technology
    Bachelor's degree, Industrial engineering and management
    2015 - 2019

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