Vice President Brand and Content Marketing

• Dec 2018 - Present

Strategic Partner

• Nov 2016 - Dec 2018

• Responsible for strategic planning, business development , new initiatives, partnerships and acquisitions for JK Media Network. Accountable for designing the strategy that fulfill the objectives, maximize revenues, profits and market share of the company and implementing the strategy across product management, pricing, sales & distribution and promotion.• As a Strategic Partner, successfully launched and converted Regional Channel ‘JK News’ into a National Channel as “JK 24X7 News” in November 2016 and led the brand campaign to ensure brand salience. Handled Brand Campaigns including visibility campaign across B2C & B2B platforms, creating Brand and Revenue opportunities through tie-ups, events, activation, partnerships and on-air contests during key events.

Head of Marketing

• May 2015 - Sep 2016

• Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal for all 10 ZMCL channels viz. - three national channels (Zee News, Zee Business and India 24X7) and seven language channels (Zee PHH, Zee MPCG, Zee Rajasthan News, Zee 24 Taas, 24 Ghanta, Zee Maurya, Zee Kalinga News).• Meticulously managed drive of the business Scorecard and Metrics for and services around revenue market penetration and expansion, partner and field readiness. Successfully launched ZMCL's National News Channel ‘India 24X7’ and led the brand campaign in October 2015 to ensure brand saliency.• Orchestrated company's marketing and business execution around the offline data driven marketing such as e-mail, CRM and marketing automation for generating leads. Deftly undertaken the responsibility of ensuring regular visits and full support to Channel Offices and Marketing Franchises to deliver required business.• Responsible for Implementation of market policies Channel Management; accountable for setting & achieving the top-line, middle-line and bottom-line targets within the prescribed budget and time. Identifying opportunities to streamline working processes within Marketing and Sales teams. • Striving to put across the brand message effectively by planning & carrying out the right brand communiqué. Thought up & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility.• Kept a tab on business dynamics and realigning policies and programs to combat competition and stay firmly afloat in fiercely competitive market.• Created, planned and executed BTL activities as a part of brand building in B2C space viz. Rang Kalash, Mera Gaon Mera Desh, Awaz of MP and CG, Haryana@1, Sarkar Se Samawad, Health Awards, Krishi Awards, Musical Nights, Rajasthan awards, Zee Excellence awards etc.

Vice President - Brand & Corporate Communications

• Dec 2014 - May 2015

• Entrusted with the onus of monitoring all the activities pertaining to business development of News Nation & News State from drafting of brand communication to ensuring its coverage on various platforms within and outside the company.• Strived to put across the brand message effectively by analysis of TAM ratings, competition, program performance for formulating marketing plans, plotting of FPC, editorial and sales support. Analyzing channel performance and providing relevant inputs for developing strategies.• Planned & carried out the right brand communiqué. Created & put into practice innovative business strategies to improve the products/services awareness and ensure enhanced brand visibility.• Involved in networking & lobbying with Government & statutory bodies for compliance wherever desired. Built relationship with FICCI, RAI, CII, and participated in various seminars and conferences for company visibility; handling external government audits.• Ingeniously rendered services to enable smooth flow of operations and corporate communications designed to deliver a brand-consistent while developing and enhancing existing business relationships.

Assistant Vice President, Corporate Communications & Marketing

• May 2013 - Dec 2014

• Experienced to handle the strategic management and tactical production work of integrated marketing programs. Developed strong understanding of the critical importance of building and protecting brands. Skilled in deploying tactics to establish effective Communication of ITV Network with other Media Houses, Business and Government Officials viz. Indian Broadcasting Foundation (IBF), News Broadcasters Association (NBA). Contributed significantly in establishing and implementation of short and long-range goals, objectives, policies, and operating procedures• Strategized and initiated the Marcom strategies and monitored the growth of Brand, market share deliver on lead generation goals for driving the business.

AGM Corporate Communications

• Apr 2012 - May 2013

Manager Corporate

• Oct 2007 - Apr 2012

Asst. Manager (Rights & Licences)

• Jun 2005 - Sep 2007

Market Development

• Dec 2003 - Jun 2005

Marketing Executive and Admissions

• Jul 1998 - Nov 2003