Experience

Do It Zero (DIZ)

• India
• Software Development
• 1 - 100 Employee

• Co-Founder & Chief Product Leader

  • Jan 2022 - Present

  Building Do it Zero (DIZ), a Rewards program for sustainable living. Building Do it Zero (DIZ), a Rewards program for sustainable living.



Subodh Gyan

• India
• Education Management

• Entrepreneur & Coach

  • Dec 2017 - Present



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Product Marketing Manager

  • Sep 2015 - Apr 2017

  Key member of the Homes SBU, responsible to launch the entire Air Touch range of air purifiers, 14 SKUs in a year, devised the strategic action plan for ‘Air’ space for next 5 years and created the product roadmap with a mix of buy-to-sell products and new product introductions for India. ♣ Led the product awareness and marketing strategy to position Honeywell as leaders in the ‘Air’ space♣ Enabled setting up the distribution channels across Etail, Modern retail and Offline channels

• Manager Strategic Marketing

  • May 2014 - Aug 2015

  I was responsible for driving the digital initiative for business partners in B2B space. I was also responsible for supporting strategic marketing activities including STRAP development and business analysis, strategic marketing support and cross-SBU initiatives



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Consultant

  • Jul 2009 - Mar 2014

  Started as Program Accountability Lead for Midmarket business with the Global Team, responsible to drive $ 4.3B of the midmarket business worldwide through effective marketing communication strategies and program deliverables that help drive pipeline and attainment of win revenue targets for the Mid-market Program. Also played a business consultant role with the Strategy and Transformation vertical. ♣ Established a methodology for assessing and improving campaign ROI in the IMTs by designing a framework for planning marketing programs and campaigns ♣ Led program effectiveness by creating new methods to improve leads progression and landings in midmarket. ♣ Created a business transformation strategy for M&E clients encompassing the consumer experience on new content distribution platforms to drive new revenue streams ♣ Led a special project developing a market entry strategy for IBM Alumni Network in the Social Media space across priority regions in growth markets. Show less



HT Media Ltd

• India
• Media Production
• 700 & Above Employee

• Senior Manager

  • Aug 2006 - Mar 2009

  Responsible for Media Marketing business for the flagship brand and also contributed to other new businesses (FM Radio, Business publication). Established new ways of selling by partnering with Editorial for space innovations and growing revenues at the rate of 50% month on month ♣ Embarked on the Education season with a special activation (print + on-ground) with a growth of 120% in ad revenues in 2008 over 2007 ♣ Cracked a deal of 2.5 crores with Airtel for an on-ground event, called ‘I Luv Delhi’ and ‘I Luv Mumbai’ ♣ Sold sponsorship worth 1 Cr. for Hindustan Times ‘War in Windies’, an on-ground project around World Cup to Nokia ♣ Created history in doing the longest and the most hyped event in entire UP, Bihar and Jharkhand belt, Hindustan Shopping Festival in the month of October. ♣ Identified and utilized the untapped potential of advertising in HT Supplements to get participation from new sectors and clients with low budgets Show less



airtel

• India
• Telecommunications
• 700 & Above Employee

• Assistant Manager

  • Jun 2003 - Jul 2006

  First professional assignment with India’s leading telecom service provider and played multiple roles in the Postpaid business - Long Distance, Acquisition and Usage enhancement & Retention. Qualified for Achievers Club across 2 years continuously ♣ Developed a loyalty program for top 20% of the base contributing to 80% of the revenues where customers can choose a best fit plan based on their usage to optimize monthly bill value. ♣ Reduced churn by 20% by introducing Advance Rental plans that were later copied by competition ♣ Launched pre-activated ISD facility for every postpaid subscriber leading to a growth of 50% growth in ISD traffic and changing the perception of ISD service being a premium service ♣ Designed ISD on Demand product for customers without ISD facility, allowing them to making ISD calls from their mobile phones replacing PCOs and Internet cafes ♣ Introduced virtual calling cards aiding customers to make ISD calls from their mobile phones at a 50% discounted rate without paying security deposit resulting in additional revenues of Rs.54 Mn Show less