Experience

Vialumina AB

• Chief Executive Officer

  • Jan 2021 - Present

  Stockholm, Sweden We make commercial fleets sustainable with the power of data. Our software platform connects drivers, vehicles, charging stations and the grid in one unified system.



Northe Company

• Spain
• Manufacturing

• Board Member

  • Nov 2020 - Present

  Stockholm, Stockholm County, Sweden Northe is a Nordic independent emobility payment solution based in Stockholm, Sweden. We aim to provide the best possible user experience for EV-drivers when paying for charging. With our platform we give the end-user access to all charging stations across the Nordics and to the larger networks across Europe. One app enables our users to charge wherever they want regardless of charging point operator.



Entreach AB

• Founder

  • Jan 2011 - Present

  Stockholm, Sweden My own consulting company



Charge Amps

• Sweden
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• CEO

  • Feb 2017 - May 2020

  Stockholm, Sweden Charge Amps designs, produces, markets and sells complete solutions helping you to charge your Electrical Vehicle. Taking control over the entire value chain the Company aims at being the one of the leading companies in its field and for sure the most innovative



Sitoo AB

• Brazil

• Board Member

  • May 2005 - May 2019

  Sitoo has since 2005 evolved to become one of the leading players globally in Cloud-native POS and Unified Commerce Platforms.



FintechPartner

• Sweden
• Financial Services

• Board Member

  • Sep 2016 - Sep 2017

  Stockholm Fintech Partner is a management consulting company focusing on Fintech related projects. With presence already in Sweden, Germany and the UK we have already gathered a lot of international experience and a broad range of competencies; Compliance, Anti-Money Laundry, Know Your Customer, Mergers & Acquisitions, Financial Steering, Market Research as well as general business areas.



FundedByMe

• Sweden
• Financial Services
• 1 - 100 Employee

• Chief Operating Officer

  • Mar 2013 - Nov 2016

  Stockholm, Sweden In charge of all daily operations; sales, marketing and product development. This includes the staff throughout all subsidiaries and the continuation of the geographical expansion that begun early 2013. We now have offices or representation in Sweden, Denmark, Norway, Finland, Germany, Spain, Italy, the Baltics and Singapore. We differentiate in ourselves in being international and with three different offers; reward based crowd funding, equity and also loan based crowd… Show more In charge of all daily operations; sales, marketing and product development. This includes the staff throughout all subsidiaries and the continuation of the geographical expansion that begun early 2013. We now have offices or representation in Sweden, Denmark, Norway, Finland, Germany, Spain, Italy, the Baltics and Singapore. We differentiate in ourselves in being international and with three different offers; reward based crowd funding, equity and also loan based crowd financing. FundedByMe is now the fastest growing crowd investment platform in Europe attracting fantastic talent and traction. Show less



SPiRiTLiNG

• Hospitality
• 1 - 100 Employee

• Active Board Member

  • Oct 2010 - Mar 2011

  SPiRiTLiNG is a new innovative platform for selling, marketing and distributing PC Games digitally. Members are rewarded for being active; buying and selling games, writing reviews, aggregating content and inviting their friends to the community.



Pan Vision

• Sweden
• Computer Games
• 1 - 100 Employee

• Country Manager

  • Jan 2009 - Sep 2010

  Running a sales and marketing team of approximately 30 people generating revenues of about 500MSEK. Additionally running the Nordic VMI (Vendor Managed Inventory) and Webshop Teams with revenues of 250MSEK. Currently also building the Digital Distribution Team on a Nordic level. Member of the Leadership Team

• Vice President Sales & Marketing

  • Apr 2005 - May 2010

  Stockholm, Sweden In charge of all sales and marketing operations in the Nordic region with a team of four country managers and a central marketing team, in total 105 people spread across Sweden, Denmark, Finland, Norway and Baltic’s generating a turn over of 1,4BSEK. We represent all major International Games companies in the Nordic region either with exclusive or shared distribution rights with focus on Games, Hardware and Peripherals During the last two years my focus has been on planning and… Show more In charge of all sales and marketing operations in the Nordic region with a team of four country managers and a central marketing team, in total 105 people spread across Sweden, Denmark, Finland, Norway and Baltic’s generating a turn over of 1,4BSEK. We represent all major International Games companies in the Nordic region either with exclusive or shared distribution rights with focus on Games, Hardware and Peripherals During the last two years my focus has been on planning and implementing extensive re-structuring and clean up work for improved profitability and efficiency.



Microsoft Corporation

• United States

• Business Development Manager

  • 2002 - 2005

  Based at Microsoft Headquarters in Redmond, WA. Tasked with maximizing the number of consumer titles pre-installed on consumer PCs, example of titles are entry level productivity suites, photo-editing, electronic encyclopedias and PC Games. My role was a mix between sales and marketing and involved working closely with key OEM partners like Dell, HP, IBM, Fujitsu Siemens, Toshiba and the Product Development and Executive Management Teams at Microsoft Headquarters. Spent the first 12… Show more Based at Microsoft Headquarters in Redmond, WA. Tasked with maximizing the number of consumer titles pre-installed on consumer PCs, example of titles are entry level productivity suites, photo-editing, electronic encyclopedias and PC Games. My role was a mix between sales and marketing and involved working closely with key OEM partners like Dell, HP, IBM, Fujitsu Siemens, Toshiba and the Product Development and Executive Management Teams at Microsoft Headquarters. Spent the first 12 months focusing on North and South America, then in charge of Asia-Pacific and EMEA. Additional responsibilities included Group Business Planning with reporting to Divisional Vice President and development of new Business Models in the consumer OEM space. Went through “On the Job Management Training” in the summer of 2004 which meant managing a team for 10 weeks in a different area than my current position. I headed up the group in charge of retail channel marketing in the US for all consumer product groups.

• International Business Manager

  • 2000 - 2002

  Based at Microsoft Headquarters in Redmond, WA. Managed a $40 Million investment and at times up to 10 teams and a total of 40 people indirectly. Launched an online Small Business Service called bcentral in UK, France, Germany, Netherlands, Italy, Spain, Mexico, Canada, Australia and Japan Eventually transformed the investment into a Small Business Portal for information and advice on Microsoft Products and Services which was implemented in over 20 countries.

• International Product Manager

  • 1998 - 2000

  Based at Microsoft Headquarters in Redmond, WA. Oversaw a $150 Million business. Responsible for all marketing of PC Games outside the US Main focus on UK, Germany, France and Japan. Set Product portfolio and WW localization strategies on a regional level. Led the international regions to a +60% year over year revenue increase twice. Successful key partner and press tours in every region (Asia, Pacific, EMEA and Latin America) annually. Drove Bill of Material review process… Show more Based at Microsoft Headquarters in Redmond, WA. Oversaw a $150 Million business. Responsible for all marketing of PC Games outside the US Main focus on UK, Germany, France and Japan. Set Product portfolio and WW localization strategies on a regional level. Led the international regions to a +60% year over year revenue increase twice. Successful key partner and press tours in every region (Asia, Pacific, EMEA and Latin America) annually. Drove Bill of Material review process for all international products resulting in $2 Million of annual savings.

• Nordic Consumer Product Manager

  • 1996 - 1998

  Managed a +200 Million SEK Sales Budget for all Microsoft Consumer Products in the Nordic Region. Directly in charge of advertising, PR, promotions, channel activities, packaging, pricing, positioning, localization and merchandising. Gave press-conferences and made partner and distributor tours in each country twice a year. Worked with the individual country managers to influence and drive focus on Microsoft Consumer Products. Grew the revenue with +100% year over… Show more Managed a +200 Million SEK Sales Budget for all Microsoft Consumer Products in the Nordic Region. Directly in charge of advertising, PR, promotions, channel activities, packaging, pricing, positioning, localization and merchandising. Gave press-conferences and made partner and distributor tours in each country twice a year. Worked with the individual country managers to influence and drive focus on Microsoft Consumer Products. Grew the revenue with +100% year over year. Microsoft Hardware Product Manager of the year award 1997.

• Key Account Manager Retail

  • 1994 - 1996

  Directly in charge of a +100M SEK Sales Budget, including all Microsoft Product sold through retail in Sweden. Responsible for the overall relationship between the retail accounts and Microsoft both on a buyer and executive level Managed all retail specific distributors and distributor sales programs. Generated a yearly growth of +50% in revenue. Led all key retail accounts in Sweden through the launch of Windows 95.