Experience

Icebug AB

• Sweden
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Industrial Designer - Footwear

  • May 2021 - Present

  Working on all stages of the shoe development process from initial idea through concept, prototyping, sample iterations to finished product. Working on all stages of the shoe development process from initial idea through concept, prototyping, sample iterations to finished product.



Freelance artist/Illustrator

• Retail Art Supplies
• 700 & Above Employee

• Visual Artist

  • Dec 2018 - Present

  Visual Artist and Illustrator Insta @pontusarvasen Proudly represented by Illo Agency Visual Artist and Illustrator Insta @pontusarvasen Proudly represented by Illo Agency



Illo Agency

• United Kingdom
• Artists and Writers
• 1 - 100 Employee

• Artist / Illustrator

  • Jun 2020 - May 2021

  Editorial, publishing and advertisement illustrations Editorial, publishing and advertisement illustrations



ARVASEN Creative AB

• Gothenburg, Sweden

• Senior Design Consultant

  • Sep 2018 - May 2021

  Footwear design and Industrial Design. Focusing on Design Strategy, Brand building through form, CMF and Concept Design. Footwear design and Industrial Design. Focusing on Design Strategy, Brand building through form, CMF and Concept Design.



Icebug AB

• Sweden
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Design Consultant

  • Apr 2019 - Mar 2020

  Footwear design within the outdoor industry. General product design, Form language, strategy, CMF and product concepting. Footwear design within the outdoor industry. General product design, Form language, strategy, CMF and product concepting.



Hasselblad

• Sweden
• Photography
• 1 - 100 Employee

• Lead Product Designer

  • Nov 2016 - Oct 2017

  Global Lead Designer involved in all aspects of product design at Hasselblad HQ in Gothenburg Sweden. Design Strategy, Form language, User experience, Ideation, Prototyping, CMF, through to the finished packaged product standing on the store shelf. Design of retail spaces and accessories.

• Product Designer

  • Nov 2013 - Jan 2017

  Part of the Design Team at Hasselblad. Involved in all aspects of the product design for the complete range of Hasselblad products. Strategy, Form Language, User Experience, Ideation, Prototyping, CMF, through to the finished packaged product standing on the store shelf.

• Global product and user specialist

  • Mar 2012 - 2014

  Corporate Engineer, investigating product issues on existing products and improvements on future releases. Researching user needs and requirements. UX testing. Provide technical information and support to worldwide subsidiaries, consumer products specialist.

• Engineering Consultant

  • Jan 2013 - Apr 2013



Independant professional

• Photographer

  • Jan 2005 - Mar 2014

  Fine Art, Portrait, Fashion and Product Photography. Photography workshop leader. Fine Art, Portrait, Fashion and Product Photography. Photography workshop leader.



Konstfotografen Publishing

• Founder / Owner

  • Jan 2004 - Feb 2014

  Publishing within Photography, Fine Art, greeting cards books etc.. Publishing within Photography, Fine Art, greeting cards books etc..



Freelance

• Concept Designer

  • 2006 - 2008

  Design ideation. Furniture, toys and consumer products. Design ideation. Furniture, toys and consumer products.



ARVASEN Creative

• Gothenburg, Sweden

• Product Designer

  • Jan 2005 - Jan 2007

  3D modeling, Product Design. Consumer products, interior, furniture, exhibitions. 3D modeling, Product Design. Consumer products, interior, furniture, exhibitions.



Amadeus

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Product Developer, Software

  • 2003 - 2004