Experience

CHOW

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2023 - Present

  We’re a social-first content agency based in Singapore and Thailand, focused on developing and sharing impactful visual stories for your brand. We’re a social-first content agency based in Singapore and Thailand, focused on developing and sharing impactful visual stories for your brand.



Reignwood Group

• China
• Consumer Services
• 1 - 100 Employee

• Assistant Manager, Marketing Communications

  • Sep 2022 - Feb 2023

  Worked on the Reignwood Park project, a 500 million USD luxury mixed-use community and private golf club in the north of Bangkok. Main scope of work includes overseeing the entire marcom strategic planning within the complex, setting up the branding, marketing and art direction guidelines along with agencies, as well as coordinating with the Reignwood team in the UK and China for on PR and events. Worked on the Reignwood Park project, a 500 million USD luxury mixed-use community and private golf club in the north of Bangkok. Main scope of work includes overseeing the entire marcom strategic planning within the complex, setting up the branding, marketing and art direction guidelines along with agencies, as well as coordinating with the Reignwood team in the UK and China for on PR and events.



Fox + Hare - the B Corp Creative Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2022 - Aug 2022

  We help brands design an impact strategy and make their sustainability communications captivating, concise, and credible. • Work across a range of ESG, D&I and sustainability-led initiatives for UK and EU clients to streamline their internal and external communication strategy on social platforms. • Manage Paid Media behind campaigns on LinkedIn, Facebook and Instagram while keep track and analyse performance results through data analytic tools. • Oversee content calendar, B2B / B2C social media and communication strategy for monthly content and mini campaigns. • Provide digital marketing recommendations to clients as part of a weekly meeting to optimise social media performance based on data analysis results.



Buttermilk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2021 - Jan 2022

  Global influencer marketing agency •Worked alongside the Senior Account Executive to monitor all stages of campaigns and guarantee that they run smoothly, including quality control of all work that is submitted to clients •Worked alongside the Senior Account Executive to create detailed briefs in line with client objectives and KPIs, to be reviewed by the account manager •Outreached to influencers, including the managing of contracting talent to ensure kept within budget and briefing the content requirements/deliverables •Monitoring of Account Management documents and deadlines (Influencer Briefs, Content Calendars, Campaign Trackers, Reports etc.) •Collated data from influencer posts into internal & external campaign tracking documents



Grey Alchemy

• Thailand
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Mar 2021 - Aug 2021

  • Worked collaboratively as an Account Manager for three lifestyle-based clients in a fast-paced agency environment. The role involved daily social media accounts management, digital copywriting, content calendar creation/scheduling, creative briefs preparation, campaign development, media buy management, and financial reporting. • Localised client’s international artworks to suit the local market and consumer needs while adhering to the global brand guideline for a coherent overall digital presence. • Served as the primary point of contact for the client and the agency while providing professional and trustworthy client services including regular visual design consultation and marketing recommendations to increase engagement and conversion rates. • Developed digital marketing and art direction strategy to fulfill clients' business and social media visual objectives, including new branding proposals, while managed and optimised paid media campaigns daily. • Managed and optimised campaigns through Facebook Ads Manager, including budget allocation and financial monitoring to ensure optimal performance, while continually identifying opportunities to improve through testing and new initiatives.



KI.ZÉ Studio

• Thailand
• Design

• Junior Art Director

  • Sep 2019 - Feb 2021

  • Oversaw and managed fashion photoshoots from storyboarding to set design planning for a social media campaign and seasonal look book - including post-production graphic design and visual retouching. • Designed marketing materials such as posters, pop-up stands, social media ads, and animated GIFs through Adobe Creative Suite. • Worked collaboratively with the production and marketing team in translating the conceptual brief into a visual mood/storyboard for production shoots. • Location and costume scouting for studio/outdoor photoshoots, including assistant coordination from hairstylists, make-up artists, and costume stylists to integrate all facets of the shoot.