Experience

HMD AMERICA, INC.

• United States
• Telecommunications
• 1 - 100 Employee

• Sr. Manager, Retention Marketing lead North America

  • Feb 2022 - Present

• Senior Marketing Manager

  • Feb 2018 - Feb 2022



LATCOM

• Colombia
• Telecommunications
• 1 - 100 Employee

• Mobile Business Dev

  • Mar 2015 - Jan 2018

  Responsible for the development of mobile, programmatic and interactive technologies to transform traditional Out Of Home (OOH) Inventory. Partnering with brands and agencies to develop innovative strategies to maximize consumer engagement across multiple out of home touchpoints in the region. Responsible for the development of mobile, programmatic and interactive technologies to transform traditional Out Of Home (OOH) Inventory. Partnering with brands and agencies to develop innovative strategies to maximize consumer engagement across multiple out of home touchpoints in the region.



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Consumer Engagement for Microsoft Mobile Devices & Services - LTA North

  • Jun 2012 - Nov 2014

  P&L responsibility for all web, mobile, e-commerce, CRM, and social platforms for Mexico, Colombia, Venezuela, Ecuador, Central America and the Caribbean. Responsible for developing multi-year strategic digital plan impacting all touch points along digital consumer journey through purchase and engagement funnels. Led digital agency partners and in-house social media teams. P&L responsibility for all web, mobile, e-commerce, CRM, and social platforms for Mexico, Colombia, Venezuela, Ecuador, Central America and the Caribbean. Responsible for developing multi-year strategic digital plan impacting all touch points along digital consumer journey through purchase and engagement funnels. Led digital agency partners and in-house social media teams.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Activation & Customer Marketing Manager Caribbean, Central America and Venezuela

  • Jan 2010 - Aug 2012

  Responsible for Consumer Marketing and trade channels, focused on mobile operators (Telefonica, America Movil, Tigo, among others). Led marketing strategy, brand toolkit, paid media management for all Nokia products in the region. Creation and implementation of Below the Line promotional activation.

• Activation & Digital Marketing Manager - South Cone

  • Jan 2009 - Jan 2010

  Responsible for brand management programs and paid media activation for online and offline channels.Brand Champion, with full approval responsibility for all brand content across the region.Regional leader for Nokia Trends (Nokia’s global consumer engagement platform).

• Activation Mkt Manager - South Cone

  • Mar 2006 - Dec 2008


Publiquest
• Argentina
• Advertising Services
• 1 - 100 Employee
• Senior Account Executive

  • 2004 - 2005

Seagram
• Beverage Manufacturing
• 1 - 100 Employee
• Promotion Department

  • Mar 1997 - Dec 2001