Polpoom Yannam
KOL Manager at Central Department Store Group- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleDec, 2019- Nov, 2024
Experience
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Central Department Store Group
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Thailand
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Retail
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1 - 100 Employee
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KOL Manager
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Dec 2022 - Present
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SHD Technology
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Bangkok, Bangkok City, Thailand
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KOL Specialist
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Sep 2022 - Dec 2022
- Create monthly KOLs or influencers plan for Tineco, JIMMY, Wanbo, DDpai brand to increase monthly campaign GMV. - Oversee KOL and Social Media content execution since planning, creating brief, reviewing, revising content and finalizing post. - Working closely with Media, KOLs and PR agencies to develop social media content / KOLs content and Ads optimization for Tineco brand, PR news for JIMMY brand. - Lead all the performance report and analyze data on each campaigns to develop the plan for upcoming projects with Line Manager. - Set up SOP for KOL and Social Media team with cross functional teams to align working process. Show less
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ShopeePay
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Singapore
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Financial Services
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500 - 600 Employee
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Oct 2021 - Jun 2022
- Lead team to create monthly KOLs or influencers marketing budget and content plan for ShopeePay and ShopeeFood campaign communications to achieve monthly KPIs.- Develop KOLs or influencers strategy both ShopeePay and ShopeeFood for business verticals with Branding and Marketing campaign team.- Oversee team execution to create creative content, provide key messages, KOL selections that align with products and campaigns objective to achieve target KPIs.- Lead all the performance reporting and analysing on weekly and monthly basis to identify successful or issues and recommend improvements content communications.- Working closely with KOLs and Media agency to develop KOLs content / online VDO and ensure that every content meets campaign objective and KPI target.- Building and maintaining strong relationships with essential KOLs and Agencies.- Monitoring competitors and identify social media trends to initiate and adapt with content strategy.- Set up SOP of KOL team with cross functional teams to align working process and timeline. Show less
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Jul 2021 - Sep 2021
- Designed and executed in-app communications (Microsite, Push notifications) for ShopeePay Offline campaigns.- Managed overall social media content executions (Briefing, reviewing, revising and finalizing post) for ShopeePay Offline (Deals Near Me / ShopeePay Vouchers and ShopeeFood Rider page)- Planned budget and selected potential KOLs on monthly basis for ShopeePay Offline Campaigns (Deals Near Me / ShopeePay Vouchers and ShopeeFood Rider page)- Worked closely with KOLs agency to ensure that every content meet campaign objective and guideline.- Evaluated, analyzed and reported weekly on Social Media and KOLs performances.- Identified social media trends / insights to develop with our campaign communications. Show less
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CIMB Thai Bank
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Thailand
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Banking
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700 & Above Employee
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Digital Marketing
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May 2019 - Jun 2021
- Planned and created communication strategy for mobile banking (CIMB THAI Digital Banking application) features launch through social media. - Planned and created creative content support mobile banking features and other consumer products. - Planned communication strategy using influencers and KOLs to increase customers awareness and engagement with mobile banking application and consumer products. - Worked closely with media agencies to provide online VDOs and TVCs for creating mass brand awareness and engagement with target customers. - Coordinated and provided internal campaign activities to increase staffs usage. Show less
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Topvalue Corporate Ltd.
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Thailand
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Retail
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1 - 100 Employee
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Digital PR & Marketing
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Feb 2018 - May 2019
- Created and prepared campaign proposal for co-campaigns with company partner. - Managed and developed the strategy and execution plan for partnership marketing. - Searched for new partner and deal for co-marketing to increase company revenue with partnership campaigns. - Dealed and managed with existing partners for partnership campaign and co-promotion throughout year. - Created creative contents on facebook post and company website, variety section. - Worked with graphic design team to create , develop and revise in-house and partner content. - Tracked campaign performance with measurable method; Google Analytics. - Monitored online and offline competitive in term of partnership campaigns and promotions. Show less
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Education
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Chiang Mai University
Bachelor of Arts - BA, Mass Communication/Media Studies