Polixenia Iordachescu

Managing Director at Growth Leadership Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
RO

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Credentials

  • INSEAD - Strategy in the Age of Digital Disruption
    INSEAD
    Jan, 2021
    - Oct, 2024
  • INSEAD - Leading Organisations in Disruptive Times
    INSEAD
    Sep, 2020
    - Oct, 2024

Experience

  • Growth Leadership Consulting
    • Romania
    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Director
      • Oct 2022 - Present
  • Marco Polo Central & Eastern Europe
    • Romania
    • Business Consulting and Services
    • 1 - 100 Employee
    • General Manager - Senior Partner
      • Jan 2016 - Sep 2022

      Building and Implementing Capabilities Programs in the Commercial and Management Areas across Key Industries in Romania Building and Implementing Capabilities Programs in the Commercial and Management Areas across Key Industries in Romania

  • HEINEKEN
    • Netherlands
    • Modern Trade Development Manager
      • Jan 2014 - Dec 2015
  • Ferrero
    • Luxembourg
    • Manufacturing
    • 700 & Above Employee
    • Trade Marketing & Business Development
      • Aug 2013 - Dec 2013
  • Coca-Cola HBC
    • Switzerland
    • Food & Beverages
    • 700 & Above Employee
    • Trade Marketing Manager (Modern Market)
      • Nov 2011 - Aug 2013

      Leading Development of the Trade Marketing Strategies to achieve defined business objectivesContribute to the company's goals and objectives and improve Market Share, Customer Satisfaction and productivity performanceResponsible for management and monitoring of trade Marketing Investments and initiatives executionDevelopment of Tailored Trade Promotional Plans with key customers and channelsJoint Value Creation with CustomersResponsible for Modern Trade approaches for the entire portfolio (11 brands)Manager of People Show less

    • Category Manager
      • Jun 2010 - Oct 2011

      Business Strategies development (OccassionBrandPackPriceChannel vision - to ensure the optimal sustainable and profitable commercial policy)Knowledge of Category - best practices deliveryVolume drivers and trends IdentificationCustomer partnership (fact based plans from analysis to implementation and assessment)Category vision based on shopper / consumer insightsResponsible for 7 product segments (11 brands)Manager of people

    • Category Management Coordinator
      • Sep 2008 - May 2010

      Category management plansProvide Insightfull Market &Shopper Profile Analysis to support commercial strategiesAssortment and space optimisation projectsResponsible for 7 product segments (11 brands)

    • Marketing Trainee
      • Feb 2008 - Sep 2008

      Responsible with development of National Consumer Promotions and new product / pack launchesFull IMC launch of illy issimo in Romania 2008Powerade and Nestea brand activationsAnnual Trade Business Plan for these brands

    • Research Supervisor
      • Feb 2005 - Oct 2007

      Market reviewsTrends forecastingResearch agencies' & budget managementData interpretation and insights ellaborationDevelopment and implementation of specific consumer Research tools

    • Executive Assistant to the General Manager
      • Aug 2002 - Feb 2005

      Admin responsibilitiesNational sales reportingAnnual business review

  • Madex International srl
    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales&Marketing specialist
      • Jul 1998 - Jul 2002

      Market research, Customer negotiation, Marketing related activities Market research, Customer negotiation, Marketing related activities

Education

  • Performance Consultants International
    Associated Certified Coach, Coaching
    2016 - 2017
  • NLP Practitioner - Coaching
    Practitioner, coaching
    2011 - 2013
  • Romanian Banking Institute
    Master's degree, Finance&Banking
    1998 - 2001
  • Academy of Economic Studies Bucharest
    Bachelor's degree, Cybernetics, Statistics & Economic Studies
    1993 - 1998

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