Polina Potanina
Data Specialist, Registrar at Helios School- Claim this Profile
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Russian Native or bilingual proficiency
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Italian Professional working proficiency
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French Professional working proficiency
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English Native or bilingual proficiency
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Bio
Experience
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Helios School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Data Specialist, Registrar
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Apr 2018 - Present
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AtmaHeart LLC
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San Jose, California, United States
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Mindfulness, Yoga, & Meditation Instructor
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Aug 2016 - Present
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Edelman DXI
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United States
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Research
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300 - 400 Employee
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Senior Research Project Manager
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Aug 2015 - Aug 2016
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Sr. Research Analyst
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Feb 2014 - Jul 2015
Edelman Intelligence is an insight-driven marketing strategy firm, and part of Edelman – the world’s largest communications marketing and public relations firm. We provide evidence-based stakeholder insights, strategy and media measurement to corporate, organizational and governmental clients globally. Edelman Intelligence offers strategic intelligence for the smartest strategy and engagement possible. We SPECIALISE in reputation, brand and communications research, including: 1]… Show more Edelman Intelligence is an insight-driven marketing strategy firm, and part of Edelman – the world’s largest communications marketing and public relations firm. We provide evidence-based stakeholder insights, strategy and media measurement to corporate, organizational and governmental clients globally. Edelman Intelligence offers strategic intelligence for the smartest strategy and engagement possible. We SPECIALISE in reputation, brand and communications research, including: 1] corporate reputation management 2] crisis and issues management 3] brand and communications - from strategy and message development to communications testing and monitoring campaign effectiveness 4] social media analytics 5] real-time global brand and media monitoring across social and traditional channels 6] online communities 7] public affairs research 8] employee opinion research 9] secondary market, media and stakeholder mapping to inform strategic and tactical planning In partnership with Edelman specialty teams right across our global network, we deliver the very best in insight-driven communications strategy and execution. Edelman has been AWARDED: 1] seven Cannes Lions including the Grand Prix for PR in 2014 2] Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011, plus its “Agency to Watch” in 2014 3] Adweek’s “2011 PR Agency of the Year” 4] PRWeek’s “2011 Large PR Agency of the Year” 5] The Holmes Report’s “2013 Global Agency of the Year” and its 2012 “Digital Agency of the Year” Already for 2015, we have been shortlisted for 12 PRWeek Awards. Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top ten “Best Places to Work” in 2011, 2012, 2013, 2014 and 2015. Learn more at edelmanberland.com and edelman.com
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Murphy Research
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United States
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Market Research
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1 - 100 Employee
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Research Manager
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May 2012 - Aug 2013
- Directed and executed the development and analysis of market research projects for Fortune 500 companies across industries. - Research included global and multicultural projects and implemented the methodologies and analytics of segmentation, branding, usability and technology experience, product optimization and line evaluation, positioning, satisfaction, loyalty, pricing optimization, an ethnography, focus groups, online qualitative (e.g. bulletin board), shop alongs, as well as cutting… Show more - Directed and executed the development and analysis of market research projects for Fortune 500 companies across industries. - Research included global and multicultural projects and implemented the methodologies and analytics of segmentation, branding, usability and technology experience, product optimization and line evaluation, positioning, satisfaction, loyalty, pricing optimization, an ethnography, focus groups, online qualitative (e.g. bulletin board), shop alongs, as well as cutting edge non-traditional methodologies (eye-tracking and gaze interaction, heat-map analyses). - Research used advanced analytics such as segmentation, discrete choice modeling, driver analyses, maxdiff scaling, TURF analysis in order to better understand the consumer and deliver insights to help progress the client company’s business objectives. - Specific work responsibilities included identifying target markets, constructing complex questionnaires for online and mobile data collection, conducting telephone interviews, conducting focus groups, compiling, organizing and analyzing data to address complex research objectives and marketing initiatives, writing and presenting reports with strategic recommendations to clients. - Managed a team of researchers and multiple research projects.
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Research Associate
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Dec 2011 - May 2012
- Worked with a team of researchers to manage multiple research projects for Fortune 500 companies across variety of industries. - Partook in writing a number of winning proposals for research to the Fortune 500 companies. - Worked with a team on strategic projects using a multitude of methodologies, including qualitative and quantitative research projects that addressed a wide range of unique market research questions including general market assessment, engagement and loyalty, product… Show more - Worked with a team of researchers to manage multiple research projects for Fortune 500 companies across variety of industries. - Partook in writing a number of winning proposals for research to the Fortune 500 companies. - Worked with a team on strategic projects using a multitude of methodologies, including qualitative and quantitative research projects that addressed a wide range of unique market research questions including general market assessment, engagement and loyalty, product development and pricing, brand strategy and brand health, communication and usability.
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New York University
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Higher Education
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700 & Above Employee
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Ph.D. candidate
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Sep 2005 - Jun 2011
- Undertook a program of research related to the questions of the role of cognitive and affective processes in regulation of intergroup behavior and the neural mechanisms underlying these processes. - Daily work responsibilities spanned from background and theoretical research, hypothesis generation and all stages of study design, methodology and data analysis, to presentation of scientific findings at highly competitive International conferences, and submission to and publication of… Show more - Undertook a program of research related to the questions of the role of cognitive and affective processes in regulation of intergroup behavior and the neural mechanisms underlying these processes. - Daily work responsibilities spanned from background and theoretical research, hypothesis generation and all stages of study design, methodology and data analysis, to presentation of scientific findings at highly competitive International conferences, and submission to and publication of research work at peer-reviewed scientific journals. Show less - Undertook a program of research related to the questions of the role of cognitive and affective processes in regulation of intergroup behavior and the neural mechanisms underlying these processes. - Daily work responsibilities spanned from background and theoretical research, hypothesis generation and all stages of study design, methodology and data analysis, to presentation of scientific findings at highly competitive International conferences, and submission to and publication of… Show more - Undertook a program of research related to the questions of the role of cognitive and affective processes in regulation of intergroup behavior and the neural mechanisms underlying these processes. - Daily work responsibilities spanned from background and theoretical research, hypothesis generation and all stages of study design, methodology and data analysis, to presentation of scientific findings at highly competitive International conferences, and submission to and publication of research work at peer-reviewed scientific journals. Show less
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Stanford University
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United States
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Higher Education
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700 & Above Employee
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Social Science Research Assistant
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Aug 2004 - Aug 2005
Administered behavioral tests. Scheduled and confirmed testing and MRI appointments. Conducted MRI and fMRI scans. Created databases. Conducted descriptive, exploratory, and formal statistical analyses of behavioral data. Processed MRI, DTI, and fMRI data. Assisted in all analyses of behavioral and imaging data. Assisted with all other aspects of study undergoing. Administered behavioral tests. Scheduled and confirmed testing and MRI appointments. Conducted MRI and fMRI scans. Created databases. Conducted descriptive, exploratory, and formal statistical analyses of behavioral data. Processed MRI, DTI, and fMRI data. Assisted in all analyses of behavioral and imaging data. Assisted with all other aspects of study undergoing.
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Education
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New York University
Doctor of Philosophy (PhD) Candidate, Social Psychology -
New York University
Master of Arts (MA), Social Psychology -
University of California, Los Angeles
BA, psychology -
Lynbrook High School
High School Diploma