Polina Parshina

Director at Hull Studio
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • English Full professional proficiency
  • Russian Native or bilingual proficiency
  • French Limited working proficiency
  • Italian Limited working proficiency
  • Sanskrit Elementary proficiency

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Aidan Walker

Polina approached me to organise a seminar and debate in a Cork Street Gallery in October 2011 to celebrate Silverlining's recent crop of work and to attract the architects and designers that the company wishes to address. She is a pleasure to work with; incisive, flexible, intelligent, industrious, humorous and efficient. What impressed me most was her understanding of what I was trying to do and how it would work. If you need a smart marketing person, I have no hesitation in recommending her.

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Experience

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Director
      • Jan 2014 - Present

      Hull Studio is a multidisciplinary design studio with the ethos that lies in exploring the relationship between traditional craftsmanship, modern technology and organic design.www.hullstudio.com Hull Studio is a multidisciplinary design studio with the ethos that lies in exploring the relationship between traditional craftsmanship, modern technology and organic design.www.hullstudio.com

    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Head of Product and Brand Development
      • Apr 2012 - Dec 2013

      Worked closely with CEO to reposition the brand for the contemporary global luxury consumers, develop an appropriate product offering and maintain design and manufacturing quality standards. Responsible for New Product Development. Worked closely with CEO to reposition the brand for the contemporary global luxury consumers, develop an appropriate product offering and maintain design and manufacturing quality standards. Responsible for New Product Development.

    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Head of Marketing
      • Dec 2007 - Mar 2012

      Joined the company with an objective to build a strong 21st century brand that will ensure sustainable business growth and leading position in the niche market. Instrumental in defining Creative and Business vision for the company, part of Senior Management Team.Conducted initial in-depth market and consumer research, identified differentiating opportunities, developed brand identity and proposition, developed and implemented long-term brand building and integrated marketing strategy, based on changing the traditional industry structure.Developed creative and business vision and launched limited editions product under the new Studio Silverlining brand, now sold through design galleries.Developed long-term innovation vision and strategy, created research and innovation department within the company, developed numerous formal and informal initiatives aimed at fostering the innovation culture and engaging employees.Responsible for all external & internal communications including: media relations (print and online internationally); books (developing concept, editing, writing, managing contributors, photography art direction, working with graphic designers, production, project management); website & social networks; events, exhibitions, installations and trade shows worldwide; all marketing materials (concept, production, project management, content generation).New Business Development (Sales strategy, leads identification, bespoke proposals preparation and pitch delivery to international clients at the highest level).

    • Marketing Coordinator
      • Dec 2006 - Nov 2007

    • Marketing Manager
      • Sep 2003 - May 2004

    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Assistant to Marketing Director (Work Placement)
      • Jul 2003 - Aug 2003

    • United Kingdom
    • Events Services
    • Marketing Assistant (Work Placement)
      • Jul 2002 - Aug 2002

Education

  • University of Warwick - Warwick Business School
    Executive MBA
    2010 - 2013
  • London South Bank University
    MSc, International Marketing
    2004 - 2006
  • Финансовый Университет при Правительства Российской Федерации / Finance University under the Government of the Russian Federation
    BA hons., International Economic Relations
    1999 - 2004

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