Polina Harizanova

marketing manager at Kontrax
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Contact Information
us****@****om
(386) 825-5501
Location
Bulgaria, BG

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Experience

    • Bulgaria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • marketing manager
      • Nov 2013 - Present

      Responsibilities: brand management and building of new corporate identity; writing of communication strategy, mix and budget; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of partnerships with media, vendors and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials. Responsibilities: brand management and building of new corporate identity; writing of communication strategy, mix and budget; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of partnerships with media, vendors and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials.

    • Bulgaria
    • Information Services
    • 200 - 300 Employee
    • marketing manager
      • Mar 2012 - May 2013

      Responsibilities: re-branding of own information and analytic products (SeeNews, Perceptica), brand management and building of new corporate brand; writing of communication strategy, mix and budget for SeeNews; copyright and creative concept for integrated advertising campaigns for SeeNews and its online products; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of media partnerships with business media in Southeast Europe, international companies and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials Show less

    • Bulgaria
    • Media Production
    • 100 - 200 Employee
    • brand manager magazines
      • Nov 2007 - Mar 2012

      Responsibilities: preparation of marketing researches; SWOT analysis; product positioning; planning of communication strategy, mix and budget; creative conception for advertising campaigns; support producing of advertisements, banners, BTL materials and actions; media planning; event management and PR activities for competitions under the brand 'Bacchus', culinary shows under the brand 'Menu', regular meetings of club Neia, Regal's conference 'Retail in Detail'; sales and direct marketing of gourmet books, wine tasting courses, wine tastings, Regal's commercial seminars; support and actualization of products, and offers of Economedia's e-shop; negotiating of media partnerships; participation in exhibitions, fairs, and etc. Show less

    • Bulgaria
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • marketing manager
      • Feb 2004 - Nov 2007

      Responsibilities: creating of marketing strategy, plan and budget; doing marketing research and campaigns; merchandising products in the showrooms; preparation of advertising and representative corporative materials; writing articles for the company's e-newsletter; actualization and optimisation of design and content of the company's website; media monitoring; media planning; public relations; event and sponsorship management; participation of the management of the company as a member of the Board of Directors Show less

    • social worker and supervisor
      • Oct 2000 - Feb 2004

      Responsibilities: individual consulting; coordination of a team from specialists; management of the activities of the social workers in CIL; support them in their daily work with clients; summary of their reports; facilitation of team meetings; development of relationships with representatives of Bulgarian and foreign non-governmental organizations and institutions Responsibilities: individual consulting; coordination of a team from specialists; management of the activities of the social workers in CIL; support them in their daily work with clients; summary of their reports; facilitation of team meetings; development of relationships with representatives of Bulgarian and foreign non-governmental organizations and institutions

    • office manager
      • Jan 1999 - Sep 2000

      Responsibilities: leading of the correspondence; writing and following out the documents in the institutions Responsibilities: leading of the correspondence; writing and following out the documents in the institutions

Education

  • London School of Public Relations
    Integrated Approach to Public Relations
    2007 - 2008
  • Institute for Postgraduate studies at University for National and World Economy
    Business Management, Administration & European Integration
    2002 - 2003
  • Sofia University 'St. Kliment Ohridski'
    Social Work
    1997 - 2002

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