Polina Harizanova
marketing manager at Kontrax- Claim this Profile
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Bio
Experience
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Kontrax
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Bulgaria
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IT Services and IT Consulting
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1 - 100 Employee
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marketing manager
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Nov 2013 - Present
Responsibilities: brand management and building of new corporate identity; writing of communication strategy, mix and budget; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of partnerships with media, vendors and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials. Responsibilities: brand management and building of new corporate identity; writing of communication strategy, mix and budget; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of partnerships with media, vendors and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials.
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A Data Pro
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Bulgaria
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Information Services
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200 - 300 Employee
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marketing manager
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Mar 2012 - May 2013
Responsibilities: re-branding of own information and analytic products (SeeNews, Perceptica), brand management and building of new corporate brand; writing of communication strategy, mix and budget for SeeNews; copyright and creative concept for integrated advertising campaigns for SeeNews and its online products; development of strategy for brands' positioning in the social media; online marketing; media planning; event management and PR activities; negotiating of media partnerships with business media in Southeast Europe, international companies and associations; participation in conferences and exhibitions; select and manage external suppliers (design studios, print houses) for producing marketing and advertising materials Show less
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Economedia
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Bulgaria
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Media Production
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100 - 200 Employee
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brand manager magazines
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Nov 2007 - Mar 2012
Responsibilities: preparation of marketing researches; SWOT analysis; product positioning; planning of communication strategy, mix and budget; creative conception for advertising campaigns; support producing of advertisements, banners, BTL materials and actions; media planning; event management and PR activities for competitions under the brand 'Bacchus', culinary shows under the brand 'Menu', regular meetings of club Neia, Regal's conference 'Retail in Detail'; sales and direct marketing of gourmet books, wine tasting courses, wine tastings, Regal's commercial seminars; support and actualization of products, and offers of Economedia's e-shop; negotiating of media partnerships; participation in exhibitions, fairs, and etc. Show less
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ELTRADE
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Bulgaria
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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marketing manager
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Feb 2004 - Nov 2007
Responsibilities: creating of marketing strategy, plan and budget; doing marketing research and campaigns; merchandising products in the showrooms; preparation of advertising and representative corporative materials; writing articles for the company's e-newsletter; actualization and optimisation of design and content of the company's website; media monitoring; media planning; public relations; event and sponsorship management; participation of the management of the company as a member of the Board of Directors Show less
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social worker and supervisor
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Oct 2000 - Feb 2004
Responsibilities: individual consulting; coordination of a team from specialists; management of the activities of the social workers in CIL; support them in their daily work with clients; summary of their reports; facilitation of team meetings; development of relationships with representatives of Bulgarian and foreign non-governmental organizations and institutions Responsibilities: individual consulting; coordination of a team from specialists; management of the activities of the social workers in CIL; support them in their daily work with clients; summary of their reports; facilitation of team meetings; development of relationships with representatives of Bulgarian and foreign non-governmental organizations and institutions
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office manager
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Jan 1999 - Sep 2000
Responsibilities: leading of the correspondence; writing and following out the documents in the institutions Responsibilities: leading of the correspondence; writing and following out the documents in the institutions
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Education
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London School of Public Relations
Integrated Approach to Public Relations -
Institute for Postgraduate studies at University for National and World Economy
Business Management, Administration & European Integration -
Sofia University 'St. Kliment Ohridski'
Social Work