Pocholo Castro

Sales and Marketing Director at Organique Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Manila, National Capital Region, Philippines, PH

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Experience

    • Philippines
    • Food & Beverages
    • 1 - 100 Employee
    • Sales and Marketing Director
      • Apr 2023 - Present

    • United States
    • Information Services
    • 700 & Above Employee
    • Associate Director/Philippine Lead for Business Development of Small to Medium Businesses
      • Jul 2021 - Mar 2023

      Nielsen Trailblazer Batch 2020

    • Senior Manager/ Philippine Commercial Lead for Sales Force Activation
      • Oct 2020 - Jun 2021

      Managing Director (MD) 2019 Awardee, Integrity Award

    • Senior Manager/Philippine Commercial Lead for Retail Whitespace
      • Jan 2019 - Sep 2020

    • Senior Business Development Manager- Innovation Practices
      • Apr 2018 - Jan 2019

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Business Development Manager
      • Jul 2016 - Apr 2018

      Total Lead in handling the Philippine Business of KraftHeinz- the 5th biggest food company in the world. Current scope of work covers 5 categories – Ketchup, Worcestershire, Mayonnaise, Vinegar and FoodService with full accountability in strategizing, mobilizing and evaluating executions in Marketing, Sales, Supply Chain, Finance and Quality Control roles per each category. Total Lead in handling the Philippine Business of KraftHeinz- the 5th biggest food company in the world. Current scope of work covers 5 categories – Ketchup, Worcestershire, Mayonnaise, Vinegar and FoodService with full accountability in strategizing, mobilizing and evaluating executions in Marketing, Sales, Supply Chain, Finance and Quality Control roles per each category.

    • Philippines
    • Food and Beverage Services
    • 300 - 400 Employee
    • Brand Manager
      • Aug 2014 - Jul 2016

      Lead for Marketing and Communications Strategy for UFC Cooking Sauces and Mang Tomas brands. Lead for Marketing and Communications Strategy for UFC Cooking Sauces and Mang Tomas brands.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Channel Marketing
      • Dec 2011 - Jul 2014

      Marketing and Communication Strategy for foodservice arm of Unilever. Handled Marketing and Communications ( Strategy to Implementation and Monitoring) for Key Stakeholders of the Business, Restaurants and Top QSRs Marketing and Communication Strategy for foodservice arm of Unilever. Handled Marketing and Communications ( Strategy to Implementation and Monitoring) for Key Stakeholders of the Business, Restaurants and Top QSRs

    • Account Manager
      • Apr 2010 - Dec 2011

      Account and PR Campaign Management for key clients of the Business: Hewlett Packard and Unilever. Account and PR Campaign Management for key clients of the Business: Hewlett Packard and Unilever.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Buyer and Planner
      • 2009 - Apr 2010

      Media Buying and Planning for Total Loreal Brand and Media Buying for Nescafe 3-in-1 and innovation SKUs. Media Buying and Planning for Total Loreal Brand and Media Buying for Nescafe 3-in-1 and innovation SKUs.

Education

  • De La Salle University
    Bachelor of Arts (BA), Advertising Management
    2004 - 2008
  • O.B. Montessori Inc.
    1993 - 2000

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