Marketing Manager

• Mar 2022 - Present

Digital Marketing & Demand Generation Manager

• May 2021 - Mar 2022

• Digital Paid Acquisition • Incentive-based Campaigns • SEM/SEO strategy • Owner of public-facing web channels and chatbot • Lead planning, development, and execution of paid acquisition and demand generation campaigns. • Collaborate with internal stakeholders to help segment audiences, develop promotions and build out seasonal plans. • Responsible for the daily management, execution and optimization of paid social, SEM and SEO • Oversee the digital performance of our web and blog properties, with a supporting Web Coordinator role as a direct report. • Ensure web content is up to date and accurate on both ENG and FR properties. Show less

Marketing & Events Manager

• Nov 2020 - May 2021

• Spearheaded the redesign of the company’s website including competitive research, design, user experience, messaging, and technical components. This has led to increased traffic, a decreased bounce rate, and more conversions. • Developed and launched brand awareness campaigns across search, social and email, increasing website traffic by 20% and consistently delivering 23%+ email open rates.• Consistent A/B testing of advertisements and landing pages for on-page & off-page optimizations with Google Analytics and HotJar. • Lead the preparation, contracts, invoices, coordination, and requirements for large-scale tradeshows (ISE, InfoComm, Enterprise Connect and UC Expo), accurately managing budgets up to $100,000 and demonstrating the product to prospects.• Prepared and delivered product demos to potential customers and partners, as part of the customer success program. • Assisted with the launch of 8+ international channel partners, including Lenovo, Ricoh Canada & US, Optoma, V2 Indonesia and IDAC Mexico. Supported new partners with marketing assets, paid press releases and sales training.• Designed company brand guidelines and marketing materials, and contributed to product UI and UX. Show less

Marketing Coordinator

• Sep 2019 - Nov 2020

Graphic Designer

• Nov 2017 - Jan 2019

• Collaborated with UN-based organization to design marketing materials for their higher education initiative. • Included brochures, print materials, digital publications, infographics and website content. • Content was distributed globally to over 15,000 recipients, including high-level government and UN officials. • Collaborated with UN-based organization to design marketing materials for their higher education initiative. • Included brochures, print materials, digital publications, infographics and website content. • Content was distributed globally to over 15,000 recipients, including high-level government and UN officials.

Marketing Coordinator

• Oct 2017 - Jan 2019

• Successfully designed and launched a new brand identity, including: positioning, brand guidelines, website, product catalogs, marketing collateral, presentation decks, internal and external communications. • Launched and maintained a social media presence including a YouTube channel with property walkthroughs and lifestyle videos, exposing the business to new audiences and buyers. • Increased leads generation through Social Media campaigns on Facebook, Instagram and YouTube. • Coordinate search engine optimization strategy, including keyword research, content optimization, content creation, and SEO best practices. Resulting in a 72% increase of keywords on 1st page of SERP • Generated, edited, published and shared daily content (original text, images, video or blog posts) that built meaningful connections with community members and possible prospects. • Managed budgets and project schedules of internal stakeholders, clients and vendors. • Produced professional property photoshoots and video tours with custom video animations. Show less

Email Marketing Manager

• Jul 2018 - Dec 2018

• Simultaneously managed the database and email marketing campaigns for three real estate brands: MBM Property Management, MBM Getaway and MBM Smartflip. • Developed an email strategy that reliably produced weekly emails and contributed to content production leading to a 23% increase in opens and 51% increase in click-through rates. • Simultaneously managed the database and email marketing campaigns for three real estate brands: MBM Property Management, MBM Getaway and MBM Smartflip. • Developed an email strategy that reliably produced weekly emails and contributed to content production leading to a 23% increase in opens and 51% increase in click-through rates.

Marketing Coordinator & Clubs Liaison

• Aug 2014 - Jan 2016

• Developed and maintained brand standards, graphics and marketing collateral across the college for 20.000+ students • Created and maintained marketing/content calendar and oversaw content development to support marketing objectives. • Scheduled, managed and optimized digital campaigns using Instagram, SnapChat and Facebook Ads. • Established and measured strategic business and marketing goals for the department. • Developed marketing materials, prepared and managed budgets, coordinated events for students. • Manage internal communications and 3rd party vendors, outsource project development and completion. Show less

Marketing Assistant

• Jun 2007 - Apr 2011

• Produced marketing collateral including: catalogs, brochures, packing, retail and trade show booth graphics. • Successfully planned the participation of the company in over 10 international trade events. • Created a marketing share dashboard used by the organization to initiate design and content requests. The system greatly improved accountability, communication and turn-around time for materials. • Produced marketing collateral including: catalogs, brochures, packing, retail and trade show booth graphics. • Successfully planned the participation of the company in over 10 international trade events. • Created a marketing share dashboard used by the organization to initiate design and content requests. The system greatly improved accountability, communication and turn-around time for materials.

Graphic Design Intern

• Jun 2006 - Jun 2007

• Interpreted the client’s business needs and developing a concept to suit their purpose. • Developed design briefs by gathering information and data through research. • Worked in collaboration with a creative team, media planners, and account managers. • Dealt with a wide range of media, including video and photography. • Interpreted the client’s business needs and developing a concept to suit their purpose. • Developed design briefs by gathering information and data through research. • Worked in collaboration with a creative team, media planners, and account managers. • Dealt with a wide range of media, including video and photography.