Senior User Acquisition Manager, ASO manager

• Jan 2022 - Present

● Strategic role___________________________– Marketing strategy development.– Marketing budgeting.– Monitoring the company's P&L.– Analysis of performance marketing (User Acquisition) channels.– Negotiations with partners, networks, and contractors.– Market research (OSINT, ASO tools, SensorTower).● User Acquisition role___________________________– Budget allocation between performance channels.– UA campaigns management across a range of networks on a day-to-day basis: Google Ads, Facebook Ads, Apple Search Ads, TikTok...– Testing and optimization of creatives, approaches, and campaign optimization goals.– Finding new sources of growth and launching test advertising campaigns.– Generation ideas for new advertising creatives & marketing assets.– Marketing reports development.– Reporting.– Cohorts Analysis.– Finding ideas to increase LTV.– Pitching hypothesis to product teams.– Setting tasks for refinement of applications for marketing purposes.– Setting up the mobile attribution tracker – Adjust MMP.– Development of the SKAd schema for the In-App Purchase model.● ASO (App Store Optimization) role___________________________– Increase organic installs volume & product page conversion rates.– Localization.– Keywords optimization.– Generating ideas for new marketing assets (icons, screenshots, trailers).– Consecutive A/B tests of Icons, Screenshots, and Trailers. Show less

User Acquisition Manager, ASO manager

• May 2020 - Dec 2022

● User acquisition – iOS & Android:_______________– Reporting & Analytics.– Budget allocation.– Performance Channels Management.– ADS spying, generating ideas for new marketing creatives.– Testing new channels/approaches, and optimization goals.– Pitching ideas and hypotheses to product teams.– Presentation of results.– Market research.● ASO: Google Play & AppStore. _______________– Localization.– Consecutive A/B tests of Icons, screenshots, and trailers.– Keywords optimization.● Managing UA campaigns on a day-to-day basis: _______________– Google Ads (advanced level).– Facebook.– Apple Search Ads.– TikTok.– Tests in other networks: Snapchat, Unity Ads, ironSource, Applovin, Chartboost, Taboola, MyTarget... Show less

Senior User Acquisition Manager

• Aug 2018 - Aug 2020

User Acquisition & ASO. Non gaming. TOP-3 APP in a "Parenting" category.Expansion of the APP to WW– Setting up MMP (Adjust).– Design of analytical dashboards.– Multi-channel reporting.– Linear modelling.– Setting Targets.– Budgeting.– Campaign management (Google Ads, Facebook, Apple Search Ads, ...).– ASO.– Training and Mentoring.– Generation of ideas for creatives.

User Acquisition Manager

• Aug 2018 - Jan 2019

Mobile Pirate

• Jan 2016 - Aug 2018

Black-hat ASO. Development and promotion of low-quality mobile applications in order to receive & monetize traffic. – Keyword Research & Strategy. – Idea generation for mobile applications. – Application development. – Publishing applications in Google Play store. – ASO (App Store Search Optimization). – Product pages localization. – Setting up TDS (traffic distribution system) Keitaro. – Applications promotion – incent & non-incent traffic. – Traffic arbitrage, cloaking, monetization. ● Achievements – Created more than 100 applications (low quality). – Successfully pushed some applications to Google Play top ranks for targeted search terms. – Successfully pushed some applications to Google Play tops in targeted categories. – Successfully blocked dozens Google Play Developer accounts. ¯\_(ツ)_/¯ Show less

User Acquisition Manager

• May 2017 - Nov 2017

● Tasks: – user acquisition via different models (PPC, CPM, CPI, CPA); – meeting KPI targets of ROI, LTV; – constructing analytic reports; – performance channels optimization; – management of retargeting campaigns for paying users; – writing task statements for application functionality development in marketing purposes; – ASO (App store optimization). ● Main marketing channels: Google AdWords (mobile Ads), Chartboost, MyTarget, Yandex.Direct. ● Budget under management: $150K/month Show less

Co Founder

• Mar 2016 - Oct 2017

Marketing and development director. Tasks: Company development. Investment search. Choice of channels for product promotion. Budgeting. Reporting. Product development, sales organization. Sales on eBay. Selection of contractors. Marketing and development director. Tasks: Company development. Investment search. Choice of channels for product promotion. Budgeting. Reporting. Product development, sales organization. Sales on eBay. Selection of contractors.

Digital Marketing Manager

• Sep 2016 - May 2017

● PPC campaigns management in Yandex.Direct (local PPC advertising system). – Budgeting. – Strategy development, Execution, and Control. – Creation of advertising campaigns on search, in Advertising Network (YAN), media, retarget. – Data collection and analytics. – Optimization. – Reporting. ● Affilate networks management. – Control of compliance (terms of contract). – Interaction with network managers. – Reporting and analytics. Budget under management: $50K/month. Show less

Founder, CEO

• Mar 2011 - Dec 2016

Internet marketer, SEO-optimizer, entrepreneur. ● Internet marketing agency owner: – website development; – search engine optimization (SEO); – content-management; – PPC-campaigns management; – analytics; – budgeting; – reporting & presentating results; – sales. Created and promoted a number of client websites. Set more than 300 advertising campaigns in PPC systems. Internet marketer, SEO-optimizer, entrepreneur. ● Internet marketing agency owner: – website development; – search engine optimization (SEO); – content-management; – PPC-campaigns management; – analytics; – budgeting; – reporting & presentating results; – sales. Created and promoted a number of client websites. Set more than 300 advertising campaigns in PPC systems.

Leading internet promotion specialist

• Feb 2013 - Jan 2016

Responsibilities and functions. Internet promotion of company’s brand, its products and services: - development of internet promotion strategy; - development of website concept; - statement of tasks for structure improvement and website functionality; - development and optimization of landing pages; - lead generation – obtaining potential customers via internet; - conducting advertising campaigns via PPC and social networks (Yandex direct, Google.Adwords, Linkedin, Facebook); - attendance analysis, efficiency of advertising campaigns analysis; - content management; - statement of tasks and control of seo-promotion; - selection and further interaction with contractors; - control of tasks performance, work acceptance, testing; - partially: moderation, content management, correction of minor effors; - traffic arbitrage. Achievements: - updated and maintained corporate website in three languages (ru, en, cn); - launched and filled blogs with content in Russian and English; - set up the system of gathering statistical data for advertising channels analytics; - launched advertising campaigns via PPC: Yandex.direct (search and YAN), Google Adwords (search and KMS + retargeting), facebook, linkedin; - tested and selected budget-optimal channels for attracting users; - adapted the website for portable devices; - conducted search engine optimization. Budget under management: ~ US $2 000/month. Show less

Search Engine Optimization Manager

• Aug 2010 - Mar 2011

● SEO-management of client websites: – semantic core compilation, – content management, – SEO Copywriting, – link-building, – analytics & reporting. Promoted and maintained TOP-10 search results of 80% of search requests in average ● SEO-management of client websites: – semantic core compilation, – content management, – SEO Copywriting, – link-building, – analytics & reporting. Promoted and maintained TOP-10 search results of 80% of search requests in average

Regional Marketing Representative

• Jan 2007 - Dec 2009

Organization of personal development courses. – budgeting, – advertising & PR, – customer relations, – logistics, – sales. Organized 10 personal development courses. Organization of personal development courses. – budgeting, – advertising & PR, – customer relations, – logistics, – sales. Organized 10 personal development courses.