Experience

Moneytag - Nous recrutons !

• France
• Advertising Services
• 1 - 100 Employee

• Demand & Partnerships Director

  • Oct 2021 - Present

  DEMANDProgrammatic Sales representative for a portfolio of +60 sites among:- Mediaobs group (challenges.fr, sciencesetavenir.fr, premiere.fr)- Altice group (Bfmtv, 01net, Bfmbusiness, RMC, webmail.sfr.fr, RMCsport, Tradingsat, zone-turf)- Free group (webmail.free.fr)- Rakuten group (animedigitalnetwork.fr, rustica.fr)- Bouygues telecom (messagerie.bbox.bouyguestelecom.fr)- Rakuten group (animedigitalnetwork.fr)- Cambium group (rustica.fr, systemed.fr)- pourquoidocteur.fr- overwolf.com (In gaming desktop application with a highly engaged audience of 18-34 gamers)DealID maker:(RNSOI) Recommendations/Negotiations/Set up/Optimizations/InsightsCampaign management:- Briefs recommendations- Set up campaigns- Optimizations (volume, target, KPIs, Margin etc)- Campaign report & Key insights PARTNERSHIPSResponsible for:- Monetization partners business development relationship (SSP, DMP etc)- Premium publishers hiring and sales results follow up- Events organization- Partners efficiency follow up & optimization (Prebid, Yield) Show less

• Operations Director

  • May 2019 - Oct 2021

  Programmatic Sales representative and Deal ID maker for:- Mediaobs group (challenges.fr, sciencesetavenir.fr, premiere.fr)- Altice group (Bfmtv, 01net, Bfmbusiness, RMC, webmail.sfr.fr, RMCsport, Tradingsat, zone-turf)- Free group (webmail.free.fr)- Cambium media group (animedigitalnetwork.fr, rustica.fr)- Overwolf.com (In gaming desktop application with a highly engaged audience of 18-34 gamers)Responsible for:- monetization network - yield management of monetization partners- SSP partner business development relationship Show less

• Director, Yield & Programmatic

  • Mar 2018 - Apr 2019

  MONEYTAG is a digital monetization agency for media publishers. Its mission: to help publishers grow their revenues by offering many services and tools to meet the challenges of their ecosystem. Present in many markets (Europe, Africa, LATAM, US), it bases its work on a desire to identify and offer its customers the best solutions on the market while guaranteeing respect for the user experience. Composed of recognized business experts, this young startup favours a tailor-made and quality support to meet editorial requirements. Show less



AFFIPERF

• Région de Paris, France

• Senior Trading Manager

  • May 2017 - Oct 2017

  • In charge of 2 Business Units (Automotive/Entertainment & Bank/Insurances/Public services) • Management of 7 people • Client relationship management in order to push the programmatic strategy (workshop, meeting) • Interface between client/conseil/connexion manager/ to track campaigns performances • Troubleshooting of campaigns set up/ creatives/ pixels/ DealID with media traders, adnetwork & 3rd partners • Programmatic training oversaw with the client • Regular brainstorms with Managers and cross teams to review process which may help focusing more on the optimization part • Agencies or Trading desk pitches participation on programmatic topics related Show less



StickyADS.tv (Acquired by FreeWheel)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director, DSP/Demand Client Services

  • Jun 2016 - Mar 2017

  • Management of 2 teams (8 people) • Hiring management & training • Teams structure development • Operational management of 28 Demand Side Platforms • Daily revenue management & discrepancies • Management of issues related to DSP invoicing • DealID troubleshooting • Management of DSP partners' KPIs • Key project/account management related to business development of DSPs • Global internal communication related to DSPs • Client meetings (Quarterly/occasionally, critical topics) Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Programmatic Consultant (Media Trading/Traffic Management)

  • Mar 2016 - May 2016

  PBU (Programmatic Business Unit) Training & follow-up • MEDIA TRADING team (3 people) - Training on multiple platforms such as Appnexus, Tubemogul, Quantum, TVTY, Adyoulike (demos & guidelines) plus ecosystem - Hands-on learning with transmission of skills - Campaign set up ('how to'), management & monitoring (from A up to Z) - Trafficking & optimization training (follow-up campaigns, creatives, pixels) - Troubleshooting (dealID, set up campaign, pixel firing/implementation, creative) - Knowledge sharing (new process, new product, new tracking, new inventory) - Day to day Media traders management (personal organization & communication) - Handover with the new manager • CAMPAIGN MANAGEMENT team - Optimization tricks & advices - Business impact warnings - Brainstorm/recommendations about technical feasibility of some campaign set up Show less



AdUX

• France
• Technology, Information and Internet
• 200 - 300 Employee

• Head of Programmatic Ad Operations

  • Feb 2014 - May 2016

  • Mise en place de scénarios de campagne dédiés à la diffusion sur des inventaires spécifiques via les Adexchanges (Video, Display, Mobile, Rich media, Native Advertising)• Communication et mise en place de process établis pour la diffusion de campagnes en RTB (spécifications techniques et prérequis plateforme/publishers)• Programmation et coordination de campagnes via diverses plateformes (Appnexus, Tubemogul, Adtool,TVTY..)• Debugs de programmation/diffusion et suivi/optimisation continue des campagnes• Répartition et gestion des flux d’activité au sein des équipes Adops (Management)• Formation continue des équipes Adops• Analyse programmatique des inventaires ciblés (Open market, Private inventory & DealID) et recommandations• Suivi et contrôle de la marge• Retours de briefs commerciaux pour validation budgets et augmentation du CA• Proposition de cadre de diffusion programmatique auprès d'annonceurs et stratégie de répartition (Contextual, Data 1st/3rd party..) des volumes en fonction des budgets Show less

• Traffic Manager Performance

  • Jun 2011 - Jan 2014

  • Régie publicitaire web européenne prépondérante sur la monétisation de l’audience par Internet (jeuxvideo.com, latribune.fr, seloger.com, media365 etc..) • Préparation à la mise en ligne de campagnes publicitaires liées à des objectifs de performance (display, emailing) et optimisation de campagne via transmission de pixels • Programmation de formats Rich media et d’opérations spéciales (intégration de tags spécifiques) • Programmation de campagnes vidéos sur inventaires dédiés (Videoplaza) et de campagnes mobiles (Smartadserver) Show less



LAGARDERE SA

• France
• Advertising Services
• 1 - 100 Employee

• Traffic Manager

  • Sep 2008 - Dec 2008

  • Régie publicitaire web : 100aine de sites (elle.fr, public.com, infosbebes.com, europe1.fr etc.) • Préparation à la mise en ligne des campagnes publicitaires (validation du dispositif vendu, relance Clients/agences) • Réception, validation des éléments techniques (conformité des formats publicitaires selon les spécifications techniques) et programmation via les outils Smart Adserver puis Addecisive • Mise en ligne, suivi et optimisation des campagnes publicitaires • Transmission de bilans de campagne Show less



NEWSWEB

• Saint-Cloud

• Traffic Manager Junior

  • Jan 2008 - Jun 2008

  • Régie publicitaire web (boursier.com, sports.fr, lejdd.fr, football.fr, autonews.fr) • Réception des éléments techniques, programmation et mise en ligne de campagnes publicitaires sur les sites de l'éditeur • Gestion des bilans de campagnes, rédaction de documents commerciaux, gestion des e-mailings • Régie publicitaire web (boursier.com, sports.fr, lejdd.fr, football.fr, autonews.fr) • Réception des éléments techniques, programmation et mise en ligne de campagnes publicitaires sur les sites de l'éditeur • Gestion des bilans de campagnes, rédaction de documents commerciaux, gestion des e-mailings