Experience

HKBio

• Hong Kong
• Biotechnology Research
• 1 - 100 Employee

• General Manager

  • 2021 - Present

  ● General Manager at HKBio (Hukui Tech), U.S. subsidiary of Hukui Bio founded in 2013● In charge of the North & Latin America and Europe business and operations● Focus on medical devices and handheld devices for digital healthcare and telemedicine ● Provide total solution and value added services in OEM, ODM, CDMO, CSO & CRO business● Develop business plan, deploy go-to-market strategy, and key account management● Provided leadership and coordination between the U.S.-based team and headquarter



Apex Medical

• Taiwan
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Vice President of Sales

  • 2013 - 2020

  ● Also acting as Vice President of Sales at Apex Medical● In 2012 to start up a U.S. subsidiary to grow Apex branded business. Grew sales 40%+ annually for 5 consecutive years since its establishment● Led sales team for business in America, accounted 20% of company global revenue with 43% profit margin and contributed 70% of company net profit before tax● Incubated and grew new business for the online channel on CPAP and masks for all private-pay and no insurance patients● Exhibited annually in trade shows, Medtrade Spring, SLEEP, FIME & Medtrade in USA; Hospitalar in Brazil & ExpoMed in Mexico, and Reha & Medica in Germany

• President & General Manager

  • 2012 - 2020

  ● President & General Manager of Apex Medical USA● In charged of entire North and Latin America business and operations and OEM/ODM business in pressure ulcer prevention and respiratory therapy product lines● Started up new rental business in nursing home with high-end product strategy and once brand is established, promoted more affordable products and expanded to homecare● Developed product roadmap aligned with future market trend and accompanying plan to convert products into market needs and requirements which would ultimately be executed and delivered successfully by the product development team● Provided leadership and coordination between the U.S.-based team and headquarter

• Sales Director of North America Region

  • 2010 - 2012

  ● In charged of all sales & marketing in North America and led a team of 9 sales to achieve 11M sales targets and manage OEM/ODM partnerships with most profitability● Defined go-to-market strategy, built business model, executed sales plan, developed new sales channels and connected with KOL to open up North America business● Earned business from the world leading company, Stryker, for U.S. and Europe market● Knowledge of FDA 510K, FDA class I & II device, ISO-13485, UL & CE regulatory

• Director of Strategic Product & Marketing

  • 2006 - 2010

  ● Responsible for all product development resources, sales performance budget & review● In charged of developing global 3-year strategic product roadmap based on the company’s long-term vision and goal, and planning global sales strategies and business plans ● Led three departments (9 staffs) with a team of product managers, project managers and industrial designers to drive 12 major products from concept to production through product development phases to ensure all products are ready to launch on market● Won three Taiwan Good Design awards for new products, iCH, ACS LAL & ACS Turn● Planned and completed next generation iCH APAP and receive global market recognition because of its innovative solutions to address patients’ real needs

• Product Manager of Support Surfaces and OEM/ODM Sales Manager

  • 2003 - 2006

  ● In charged of developing global partnership with top-tier companies in the medical market and assisting CEO and VP with strategies, plans and executions● In 2006, earned business from the world leading hospital equipment provider, Hill-Rom, through four years of relationship building and account management● Initiated and executed new exhibitions MD&M New York and Medtech China

• Product Manager of Respiratory Therapy

  • 2000 - 2003

  ● Defined, developed and started up the new Sleep Therapy product line, with a 40-pages of business proposal on the engineering and market strategic planning. Since then, sleep therapy product line contributed the second largest revenue in the company● Won the “Best Innovative Employee of the Year” award in 2002

• Senior Mechanical Engineer in R&D

  • 1999 - 2000

  ● Designed mechanism and controlled system for Support Surface products, which are used by patients suffering from pressure ulcers; Successfully completed the product development two months ahead of schedule and awarded with best industrial design● Original inventor for three patents: two for new designs and one for new invention categories; Led two mechanical engineers and responsible for technical writing



Game Max

• India
• Restaurants

• Mechanical Engineer in R&D

  • 1997 - 1998