Experience

The IT Studio

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Apr 2023 - Present

  My responsibilities include conducting market research, overseeing advertising and business development efforts, developing and implementing marketing strategies to promote the company's products and services, and creating compelling campaigns that resonate with our target audience. Conducts market research, and builds marketing strategies that increase brand awareness, drive leads, and generate sales. Responsible for identifying and targeting prospective clients for IT services. Identifies target personas for lead-generation campaigns through extensive market research and collects essential information such as industry, sub-industry, revenue, key decision-makers and location. Uses marketing tools like LinkedIn Sales Navigator, Zoominfo, and Apollo.io to gather information about key decision-makers and create target lead profiles. Conducts secondary research and data mining to populate accurate fields. Manages marketing leads across channels and ensures campaign readiness and effectiveness. Run email campaigns for business development using tools like Dripify, and Apollo to increase clients and business revenue. Provides actionable insights, reports, and presentations based on consolidated market campaigns. Show less



Cryoviva Biotech Pvt Ltd.

• India
• Biotechnology Research
• 400 - 500 Employee

• Key Account Sales Executive

  • Aug 2022 - Present

  Key Account Sales Executive at Cloudnine Hospital for Cryoviva's stem cell banking service named Cryonine. Overlook Clinics on Cloudnine along with three cryonine key accounts for lead creation and business development. Developed and maintained strong relationships with Hospital centers, including doctors, nurses, and hospital administrators. Collaborated in the organizational development and marketing of stem cell banking services. Met with doctors to spread the word about umbilical cord preservation and to educate expecting parents about the benefits. Provided informative presentations to patients, physicians, and team members regarding clinical studies for diseases treatable with stem cells. Generated leads and successfully closed deals, leading to an increase in revenue for the company. Led the development and implementation of the SCA program (Stem Cells for All), which increased awareness of umbilical cord preservation among in-house patients. Show less