Experience

Rusk Media

• India
• Online Audio and Video Media
• 100 - 200 Employee

• Consultant - Creative Operations

  • Nov 2022 - Present

  --> The profile entails Ideation, Planning and Execution of the LIVE operations for India's top Gaming Entertainment property, PLAYGROUND! --> The profile entails Ideation, Planning and Execution of the LIVE operations for India's top Gaming Entertainment property, PLAYGROUND!



Sportskeeda

• Spectator Sports
• 700 & Above Employee

• Senior Manager - Video Business

  • Jun 2021 - Oct 2022

  --> Overlooked the strategy and execution of the video vertical which includes major tournaments in multiple sports like Cricket World Cups, IPL, Olympic Games and PKL. The key responsibility was to grow the viewer base with slick editorial content and also to boost business and profits by delivering branded campaigns, from time to time. --> Overlooked the strategy and execution of the video vertical which includes major tournaments in multiple sports like Cricket World Cups, IPL, Olympic Games and PKL. The key responsibility was to grow the viewer base with slick editorial content and also to boost business and profits by delivering branded campaigns, from time to time.



Multiple TV/Digital Companies

• Mumbai, Maharashtra, India

• Media Consultant

  • Nov 2018 - May 2021

  --> Time of Intense learning as an independent Media Consultant. --> Worked with the Content Development team of Sony-IMG for the Iconic 2018-19 Border-Gavaskar Trophy. --> Created the show-flow and wrote the entire web series 'The Driving Force' for Volkswagen Racing in Aug-Sep 2019. --> Directed LIVE Content for the super-hit reality brand BIGG BOSS-13 along with EndemolShine India. --> Devised the custom LIVE feed for JIO studios for the Indian cricket season at home against West Indies and South Africa. --> Wrote and Produced the show for Facebook along with legendary Indian cricketer - Virender Sehwag during IPL 2020. The one of a kind property was quite unique as first time a legit cricketer was having an alternate take on the analysis while not losing the game at its core. --> Donned my hat as the Features Producer for the marquee Indian football league - ISL(Season 2020-2021). --> In my last assignment as an independent media consultant - I led the post-production for the content production of Mumbai Indians TV along with Oaktree Sports. Show less



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Digital Producer

  • Jun 2017 - Nov 2020

  --> The association with ESPN has been an extremely fruitful in my evolution as content manager. My first stint from June 2017-Nov 2018 made me aware of the Sports Social Media Content - and end-to-end creation from ideating to executing of sports shows/video shows on digital media. --> My Second Stint from Feb 2019-July 2019 saw me take up more responsibility. I starting executing independent small scale projects like PSL 2019 to being one of the senior executors in the big-ticket events like IPL 2019 and ICC Cricket World Cup 2019. This included editorial content, feature content and branded content. --> Again, In the year 2020, I replicated the same job roles like in 2019 - as a senior executor for multiple formats of the content - in PSL 2020, Women's World T20 2020 and IPL 2020. Show less



Disney Star

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Producer

  • Jan 2014 - Jun 2017

  --> Worked as Associate Producer on the Live Studio Shows for Hero Hockey India League 2014. --> Executed the Post-Tournament shows for HHIL 2014 – Hockey Heroes. --> Was a member of the core team which Launched Star Sports Pro Kabaddi in 2014. --> Worked across multiple projects for live as well as non-live content in sports such as Hockey, Kabaddi, Badminton, Olympics, etc. --> One of the key members in the execution team of HHIL 2015. --> One of the initial members in the core team of Pro Kabbadi League – where my profile not just included the production of the event but also to shape the game in terms of broadcast with GFX elements, commentary and setting the hero-building narrative. --> Produced the first ever docu-style show for Kabaddi – ‘Total Kabaddi’ in 2015 - A series that the network keeps producing on the same lines till date. --> Wrote and directed the entire projection mapping sequence for the event PBL 2017. In the tournament, I directed the content on multiple screen sources inside the stadia. Show less



Stratawiz

• Pune

• Junior Copywriter

  • Sep 2013 - Dec 2013

  --> Conceptualised and wrote creative copies for various products of Cipla Pharmaceutical. --> Conceptualised and wrote creative copies for various products of Cipla Pharmaceutical.



Freelancer at Firecracker Entertainment Pvt. Ltd

• Mumbai

• TV Poduction/ Direction

  • Dec 2012 - Jul 2013

  --> Assisted in production as well as direction department on various TV projects including commercials (like Nestle, Head & Shoulders, Being Human & Suzuki). In the end, also worked on a Hollywood Project named BASMATI BLUES in the Production Team as the Production Coordinator. --> Assisted in production as well as direction department on various TV projects including commercials (like Nestle, Head & Shoulders, Being Human & Suzuki). In the end, also worked on a Hollywood Project named BASMATI BLUES in the Production Team as the Production Coordinator.



Wisden India

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Content Manager

  • Sep 2012 - Oct 2012

  --> Content management for the ICC and Wisden Website during ICC World T20 2012. --> Content management for the ICC and Wisden Website during ICC World T20 2012.



Triton Communications Unofficial

• Advertising Services
• 1 - 100 Employee

• Trainee Copywriter

  • Apr 2012 - Aug 2012

  --> As a junior copywriter, I delivered regular copies for brands like Vadilal, WaghBakri, Gujarat Tourism, Gelco, Tata Motors, etc. --> As a junior copywriter, I delivered regular copies for brands like Vadilal, WaghBakri, Gujarat Tourism, Gelco, Tata Motors, etc.



Zibanka Media Services

• Ahmedabad Area, India

• Subtitling Editor

  • Aug 2011 - Dec 2011

  --> Worked as one of the subtitling editors for the Indian Video content to be aired in the overseas market. --> Worked as one of the subtitling editors for the Indian Video content to be aired in the overseas market.



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Internship

  • Apr 2011 - Jun 2011

  --> Worked as an intern reporter for the leading tabloid Ahmedabad Mirror covering the local sports in the city and eventually filing it on desk. --> Worked as an intern reporter for the leading tabloid Ahmedabad Mirror covering the local sports in the city and eventually filing it on desk.