Experience

Alzheimer's Association Louisiana Chapter

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • May 2023 - 8 months

  Louisiana, United States • Serve as an Advocate for the Alzheimer's Impact Movement (AIM) • Served on the NOLA Walk To End ALZ committee since 2022. • Advise on integrated marketing communications and B2B strategy. • Serve as a micro-influencer, sharing digital content on social media platforms.



PittMArketing, LLC

• Consultant: earned media | marcom strategy | advocacy | content | influencer marketing

  • May 2004 - 19 years 8 months

  United States From 2014-2021, I successfully introduced the Smoking Cessation Trust, enrolling 118K+ smokers organically (no paid advertising). Contributed to reducing Louisiana's smoking rate from 24.8% to 18.3%. Utilized a multi-faceted approach encompassing media relations, digital marketing communications strategy, content creation, influencer and micro-influencer marketing, SEO optimizations, and grassroots initiatives. Currently providing integrated, organic digital marcom strategy for Franklin… Show more From 2014-2021, I successfully introduced the Smoking Cessation Trust, enrolling 118K+ smokers organically (no paid advertising). Contributed to reducing Louisiana's smoking rate from 24.8% to 18.3%. Utilized a multi-faceted approach encompassing media relations, digital marketing communications strategy, content creation, influencer and micro-influencer marketing, SEO optimizations, and grassroots initiatives. Currently providing integrated, organic digital marcom strategy for Franklin Primary Health Center, Inc., focusing on content, collaborating with micro-influencers, social media, and earned media. Contracted by Ochsner Health in 2020 to spearhead strategic marketing communications planning, digital content and social media strategies for the launch of the NEW Ochsner Health Plan (Medicare Advantage) Achieved Life, Health & Accident Insurance Producer License, State of Louisiana Department of Insurance in 2010. Client Portfolio: Ochsner Health, Smoking Cessation Trust, Louisiana Health Cooperative, Carillion Clinic Medicare Health Plan, Archdiocese of New Orleans (PACE, Catholic Charities), LHC Group, Jefferson Parish Economic Development Commission (JEDCO), DePaul Community Health Centers, Beam Partners, Access Health. Show less



Ochsner Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Medicare Advantage Communications - Ochsner Health Plan (OHP)

  • Jul 2021 - Sep 2023

  Louisiana, United States • Successfully orchestrated integrated marcom strategies linked to demand generation, and website traffic, while ensuring compliance with branding standards and Medicare guidelines. • Oversaw integrated communications strategy and related content development, influencer marketing, earned media, email marketing (MailChimp), website development (www.OchsnerHealthPlan.com), and social media. • Demand Generation: Communications strategy (organic) generated 20% of total membership at a 53.6%… Show more • Successfully orchestrated integrated marcom strategies linked to demand generation, and website traffic, while ensuring compliance with branding standards and Medicare guidelines. • Oversaw integrated communications strategy and related content development, influencer marketing, earned media, email marketing (MailChimp), website development (www.OchsnerHealthPlan.com), and social media. • Demand Generation: Communications strategy (organic) generated 20% of total membership at a 53.6% conversion rate (leads/enrollments) -- at ZERO COST to the advertising budget. • Led the development of a member advisory team consisting of 31 participants serving as micro-influencers and providing regular input into continuous quality improvement efforts. • Successfully identified and connected with 3K Medicare Advantage micro-influencers. • Generated 4.2K social media followers through content development and sharing. • SEO and content linked to the website generated 65K new/unique users since 10/1/21 launch. • Orchestrated 38 Health & Wellness seminars for senior organizations throughout Southeast Louisiana in 2023. • Utilized CRM, SaaS, and AI platforms for achieving KPIs and maximizing results. Participated as a member of Ochsner Health’s ‘Healthy State’ committee. The initiative aims to improve the overall well-being of individuals and communities by providing access to quality healthcare, promoting preventative care, and engaging in community outreach programs. Show less



Smoking Cessation Trust

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• advocate | ambassador | spokesperson

  • Jan 2014 - Jul 2022

  Louisiana Tragically, tobacco use remains the single most preventable cause of disease and premature death in the U.S and especially Louisiana. According to the DH&H, 6.2K adults die each year in Louisiana from the harmful effects of cigarette smoking, and another 750 will die from exposure to secondhand smoke. Annual health care costs in Louisiana directly caused by smoking is $1.89 billion. Annual smoking-caused productivity losses equates to another $2.05 billion. However, through development… Show more Tragically, tobacco use remains the single most preventable cause of disease and premature death in the U.S and especially Louisiana. According to the DH&H, 6.2K adults die each year in Louisiana from the harmful effects of cigarette smoking, and another 750 will die from exposure to secondhand smoke. Annual health care costs in Louisiana directly caused by smoking is $1.89 billion. Annual smoking-caused productivity losses equates to another $2.05 billion. However, through development and implementation of strategy including digital marcom, media relations, networking, public speaking, outreach and grass roots efforts, I introduced the Smoking Cessation Trust to Louisiana smokers who began their nicotine addictions prior to 9/1/88. Beginning on 1/1/14, I identified, connected and engaged with a network of 12.3K+ health micro-influencers and 500+ Louisiana news media statewide who helped to enroll 118K+ smokers with NO PAID ADVERTISING (SCT was not allowed to advertise). I ensured compliance with all mandates. Digital marketing communications strategies, patient engagement and collaboration with healthcare providers and micro-influencers contributed improved patient outcomes statewide. When I began working on this project, Louisiana was ranked 50th in the U.S. in smoking rate. We are now 44th. Our smoking rate plummeted from 24.8% to 18.3%. A non-profit organization, the Smoking Cessation Trust offered FREE medications, group/individual counseling and quit line coaching to help Louisiana residents quit for good. Since April '12, over 125K+ Louisiana smokers applied for membership. Per the original legal ruling, this outstanding 10-year program can no longer accept new members as of 7/11/22. However, partners statewide, like Ochsner Health, continue to enroll in their programs. Show less



Special Olympics Louisiana

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Board Member

  • Jan 2018 - Jan 2022

  Louisiana, United States Volunteer Board position. Provided input into marketing communications strategy.



Orleans Parish Medical Society (OPMS)

• United States
• Hospitals and Health Care

• Executive Director

  • Mar 2017 - Oct 2020

  Greater New Orleans Area • Built awareness and membership through networking, digital marketing communications strategy, social media platforms, published articles, media relations, and promotional activity. • Advocated at the Louisiana State Capitol for Tobacco 21 legislation and public health safety through external affairs, government relations, public affairs, and public policy activity. • Collaborative COVID-19 digital communications efforts between physicians, hospitals and health systems enhanced patient… Show more • Built awareness and membership through networking, digital marketing communications strategy, social media platforms, published articles, media relations, and promotional activity. • Advocated at the Louisiana State Capitol for Tobacco 21 legislation and public health safety through external affairs, government relations, public affairs, and public policy activity. • Collaborative COVID-19 digital communications efforts between physicians, hospitals and health systems enhanced patient awareness and engagement, while elevating thought leadership throughout the pandemic. Conducted weekly Zoom calls with 1,700 physicians. • Managed the professional needs of physicians and medical students. • Developed strategic alliances and advocated to improve patient outcomes and public health through external affairs, government relations, and public affairs efforts. • Oversaw all operational aspects of the association. Show less



DePaul Community Health Centers

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Consultant: Marketing Communications

  • Aug 2014 - Jul 2015

  Greater New Orleans Area Provided stop-gap communications, influence networking and digital & content marketing services while the Director of Communications was out on maternity leave. Provided digital marcom, communications, media relations, social media, health education, community outreach and grass roots strategy and activities to help introduce their non-profit mission and ministry. Initiatives were designed to improve patient engagement and health outcomes.



Beam Partners

• Associate

  • Jan 2009 - Jan 2014

  United States Served as a marketing, community outreach and business development consultant for Beam Partners start-up projects like Louisiana Health Cooperative (LAHC) and Carilion Clinic Medicare Health Plan. A non-profit, member-governed health plan, LAHC provided affordable and accessible health insurance options for individuals, families and small employers. This was my 3rd startup. I led initial integrated marketing communications strategy and implementation at start-up. Launch strategy included… Show more Served as a marketing, community outreach and business development consultant for Beam Partners start-up projects like Louisiana Health Cooperative (LAHC) and Carilion Clinic Medicare Health Plan. A non-profit, member-governed health plan, LAHC provided affordable and accessible health insurance options for individuals, families and small employers. This was my 3rd startup. I led initial integrated marketing communications strategy and implementation at start-up. Launch strategy included targeted and integrated: grass roots efforts, digital, content and influence marketing, social media, media relations and limited mass media (print, direct mail, television, radio). As an Associate with Beam Partners, I also directed the development of a marketing communications system and campaigns for the launch of a Medicare Advantage health plan and product launch in Roanoke, VA. This was my first of five startups. Initiatives included: the development of marketing P&P’s; branding and direct response ad campaign development, implementation and compliance; interviewing candidates for full-time positions; overseeing market research, website development, inbound telemarketing and fulfillment for the January 2010 plan launch. I was responsible for the development and initial implementation of digital strategy, digital media and media planning. Involved with all aspects of product development. Ensured state and federal regulatory compliance of marketing communications content. Show less



St. Bernard Parish Hospital

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Business Development & Marketing Director

  • Mar 2012 - Oct 2012

  Louisiana I am especially proud of this start-up project that involved orchestrating and integrating grass roots marketing, earned media strategies, public and community affairs, and communications initiatives in collaboration with the FMOL Health System. Together, we played an integral role in the start-up and launch of St. Bernard Parish Hospital, which now operates under the leadership of Ochsner. This endeavor brought quality healthcare and peace-of-mind back to a proud community that had been… Show more I am especially proud of this start-up project that involved orchestrating and integrating grass roots marketing, earned media strategies, public and community affairs, and communications initiatives in collaboration with the FMOL Health System. Together, we played an integral role in the start-up and launch of St. Bernard Parish Hospital, which now operates under the leadership of Ochsner. This endeavor brought quality healthcare and peace-of-mind back to a proud community that had been devastated by Hurricane Katrina: • Developed and implemented communications, marketing, and community outreach strategy for this not-for-profit hospital start-up and community recovery project. • Spearheaded the development of SBPH.net as the web platform for real-time news and information about the hospital's services. • Oversaw extensive community outreach, B2B relations activity, and media relations leading to successful DHH inspection, Joint Commission accreditation survey, and opening. Show less



Jefferson Parish Economic Development Commission (JEDCO)

• United States
• Government Relations Services
• 1 - 100 Employee

• Consultant: Business Development & Marketing - BUSINESS INNOVATION CENTER/JEDCO

  • Jul 2011 - Mar 2012

  700 Churchill Parkway, Avondale, Louisiana 70094 BUSINESS INCUBATOR/ECONOMIC DEVELOPMENT As a contracted employee, I provided marketing communications strategy and support for JEDCO and the launch of their new BUSINESS INNOVATION CENTER (small business incubator) at the recently developed Churchill Technology & Business Park. Strategy included highly targeted print advertising, media relations and influence marketing. Coached entrepreneurs in business development and start-up management. I had the honor of contributing to copy… Show more BUSINESS INCUBATOR/ECONOMIC DEVELOPMENT As a contracted employee, I provided marketing communications strategy and support for JEDCO and the launch of their new BUSINESS INNOVATION CENTER (small business incubator) at the recently developed Churchill Technology & Business Park. Strategy included highly targeted print advertising, media relations and influence marketing. Coached entrepreneurs in business development and start-up management. I had the honor of contributing to copy writing and overall production of JEDCO's 2011 Annual Report and 2012 Marketing Brochure, "Vision Meets Opportunity". Show less



Peoples Health

• United States
• Insurance
• 300 - 400 Employee

• Director of Marketing

  • Jul 2006 - Sep 2008

  • Orchestrated innovative direct response strategy and oversaw member retention marketing strategies for Medicare Advantage enrollment periods. • Contributed to re-branding efforts. • Under my direction, direct response marketing strategies contributed significantly to member retention and net growth. • Integrated marketing communications campaigns consisted of print ads, television, direct mail, radio, outdoor, online advertising, and targeted community relations strategies.



Ochsner Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing Communications

  • 2001 - 2004

  Ochsner Health Plan • Built a lead management system and pioneered the tracking of advertising campaigns to distinct phone numbers, resulting in 76,417 calls, 30,267 leads, and 14,078 approved applications, generating $42.8 million in new revenue at an advertising cost of 6.3%. • Re-positioned the brand, increasing brand awareness by 100% from 2001 to 2003, second only to Blue Cross Blue Shield of Louisiana. • Increased market share by 28%, from 30% to 38.5%. • Managed public/media relations… Show more • Built a lead management system and pioneered the tracking of advertising campaigns to distinct phone numbers, resulting in 76,417 calls, 30,267 leads, and 14,078 approved applications, generating $42.8 million in new revenue at an advertising cost of 6.3%. • Re-positioned the brand, increasing brand awareness by 100% from 2001 to 2003, second only to Blue Cross Blue Shield of Louisiana. • Increased market share by 28%, from 30% to 38.5%. • Managed public/media relations, internal/external communications, and printing/distribution, reducing annual printing/distribution costs by $600,000. • Successfully branded and launched new products, including a Medicare Supplement. • Developed and branded the OHPnow.com website, increasing monthly site hits by 628% and unique visitors by 87%. • Contributed to a $72 million net turnaround, with OHP posting net income of $37.8 million. • Increased annual revenue by $170 million, a 32% increase in three years. • Increased member satisfaction by 29.3% and decreased print and distribution costs by 33.5%. • Increased phone volume sourced to direct response marketing by 47.4%. • Contributed to a membership increase of 12.7% (23,000 members), exceeding expectations. • Managed a staff of 8, introduced a summer internship program. Named 2002 Advertising Person of the year: Marketing Director by the Advertising Club of New Orleans for demonstrating in the eyes of peers, outstanding professional achievement and contributing significantly to the advancement of advertising in New Orleans. Show less



AstraZeneca

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Field Promotions Manager

  • 1999 - 2001

  United States • Developed and implemented strategies to provide marketing, business development, physician, and patient education solutions. • Managed compliance and quality assurance for customer information, education, and services. • Championed national marketing strategy and informed sales representatives about product marketing communications strategy and data. • Developed and implemented strategies to provide product line and field marketing, business development, physician, and patient… Show more • Developed and implemented strategies to provide marketing, business development, physician, and patient education solutions. • Managed compliance and quality assurance for customer information, education, and services. • Championed national marketing strategy and informed sales representatives about product marketing communications strategy and data. • Developed and implemented strategies to provide product line and field marketing, business development, physician, and patient education solutions for sales teams throughout several states, including Texas, Louisiana, Tennessee, Arkansas, and Mississippi. Earned AstraZeneca Pharmaceuticals’ Great Chemistry and Sales Value Proposition Awards for increasing access to key customers. Show less