Pirjetta Laine
Head of Business Development at Suomen Standardisoimisliitto SFS ry- Claim this Profile
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English Professional working proficiency
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Swedish Limited working proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Digital Business Strategy and Innovation Agility
Aalto University Executive Education LtdApr, 2021- Sep, 2024 -
Elements of AI
University of HelsinkiAug, 2019- Sep, 2024 -
Solution-Focused Coach
University of Helsinki Center for Continuing Education HY +Oct, 2017- Sep, 2024
Experience
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Suomen Standardisoimisliitto SFS ry
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Finland
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Civic and Social Organizations
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1 - 100 Employee
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Head of Business Development
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Nov 2007 - Present
Reponsibilities• Developing multi-channel customer experience (CX) and key account management• Managing and leading sales of standards and other publications, the turnover has constantly been growint and in 2020 was 6,5 million euros• Multichannel marketing managment• Digital product and service development: SFS webshop (sales.sfs.fi) and online subscription service (online.sfs.fi). • Leader of a sales and marketing department of 13 people • Member of the board of Suomen Tekniset Kustantajat STEK ry • Member of the management team of SFS, reporting to the CEO. Achievements: The sales is in steady growth and customer satisfaction is high. Both new digital services and ways of managing customer experience are constantly being developed. Launching digital marketing as part of the marketing portfolio.
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Marketing Manager/Business Unit Manager
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Mar 2002 - Nov 2007
Responsible for creating new markets abroad, marketing and sales management, brand management and internal and external communication. Member of the management team. Achievements: Tapio got it’s first international customers. A CRM process was developed and launched. The customer satisfaction grew by 50 % in few years. At the same time the turnover grew.
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Assistant fo the Director/Development Expert
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Nov 1998 - Feb 2002
Responsible for the customer and community relations as well as internal communication.Developing and putting into practice a model for customer relationship management (CRM). Involved in several development projects: development and launch of www.metsavastaa.net and www.tapio.fi –internet pages, organization of national communication campaigns. Secretary of the board of directors and the secretary of the management group.
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Education
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2021 -
Turun yliopisto - University of Turku
Tulevaisuuden tutkimuksen opintokokonaisuus, 25 op -
2016 - 2017
University of Helsinki
Solution Focused Coach -
1994 - 1998
Turun kauppakorkeakoulu
Master’s Degree, Marketing Management, -
1989 - 1994
University of Eastern Finland
Master's degree, Forest Management Planningnt
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