Experience

PartEx Technologies

• Pakistan
• Internet Publishing
• 1 - 100 Employee

• Co-Founder

  • Feb 2022 - Present

  PartEx is a B2B e-commerce marketplace, and is on a journey to become the most reliable and largest online marketplace for auto components buyers in Pakistan. Our suite of digital products empower merchants to simplify and grow their businesses, through commerce and technology solutions. Being an unorganized sector in the country; PartEx aims to bring the best international practice of internet marketing in automobile spare parts industry. PartEx is a B2B e-commerce marketplace, and is on a journey to become the most reliable and largest online marketplace for auto components buyers in Pakistan. Our suite of digital products empower merchants to simplify and grow their businesses, through commerce and technology solutions. Being an unorganized sector in the country; PartEx aims to bring the best international practice of internet marketing in automobile spare parts industry.



Abudawood Group (P&G Business)

• Section Manager

  • Mar 2022 - Jul 2022

  Managed Sales and Distribution Network of Peshawar Section; territories including the entire city for P&G.Handled a team of 2 supervisors, 1 network town distribution along with 18 Order bookers and a team of 7 merchandisers.Lead the largest section in North District with a contribution of 32% to Peshawar unit.Managed distribution excellence program for the Section resulting in business growth and resource mobilization/enhancement.Responsible for generation of robust demand forecast as per estimated consumer demand for the entire region which included network towns of Peshawar, DI Khan, Mardan and 18 sub distributors, to ensure that market is fed with adequate stock, eliminating out of stock situation and entailing growth fueled by brand inputs and organic variables.Implemented channel policies and incentive plans, including Golden Store program, induction of Golden Stores in FY 22'23.Lead the relaunch campaign of Pampers for the entire unit of Peshawar and was made the focal point for the Unit, achieving MoM growth of 212% for the Section.



Bykea

• Pakistan
• IT Services and IT Consulting
• 200 - 300 Employee

• Business Development Partner

  • Oct 2019 - May 2022

  Responsible for the growth of Bykea business, both demand and supply in 2 cities; Rawalpindi & Islamabad.Lead a team of 10 people, including 1 Franchise Manager, 6 salesmen, 1 data entry and 2 desk officers. My franchise was responsible for almost 35% of the offline growth of bykea business in the region.Grew Bykea's share in the market from 6k daily rides in Jan 2020 to 32k in Jan 2022 in the north region.Awarded the best business partner 3 times in a row, across all 3 regions.Remained the best business partner in the North region throughout my tenure.Launched and developed the program of Retail induction in the region and grew the retail base from 0-500 in a span of 2.5 months for my franchise territory.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Territory Manager

  • Oct 2020 - Mar 2022

  Responsible for the business of the entire territory of Mingora, which included most of the Malakand region; Barikot, Mingora, Khwazakhela till the tail end of Kalam. Managed a team of 3 distributors, 4 sub distributors, 12 Orders bookers, 8 salesmen, and 3 merchandising officers. Launched and lead the Perfect Store program for the territory, from induction of trade into the program and ensuring MoM growth of sales volume in the program by 200% for 3 months consecutively.Successfully relaunched Tarang in the sub urban as well as rural towns with 100% achievement vs. target.Implemented SD tracking module at all Sub Ds, across the territory.Transferred to the biggest territory of Peshawar region, in a short span of 6 months and made a focal point for the PS program for region.Responsible for generation of robust demand forecast of sales volume in the PS program and helped the trade marketing team with budgeting for the entire region brand wise, SKU wise and channel wise.Built and lead Modern Trade & Retail planning playbooks by creating sales channel wise, In-store blueprints, trade spends, communication booklet and execution checklists of POSM.Ensuring motivation of Business Development Officers, Order bookers, salesmen, merchandizing officers of the territory by providing on-site coaching and training.



Graana.com

• Pakistan
• Real Estate
• 500 - 600 Employee

• Business Development Manager

  • Feb 2019 - Jan 2020

  Responsible for identifying the best vendors and bringing them onboard to advertise their projects on newly launched Graana.com portal.Lead the partnerships function for the biggest property festival of the twin cities.Successfully managed to bring in 2 sponsors including Millat tea and Tandoori Restaurant.Awarded the best performing team member in recognition of making the event a huge success.Brought in a revenue of 60 Mil in 10 months period. Responsible for identifying the best vendors and bringing them onboard to advertise their projects on newly launched Graana.com portal.Lead the partnerships function for the biggest property festival of the twin cities.Successfully managed to bring in 2 sponsors including Millat tea and Tandoori Restaurant.Awarded the best performing team member in recognition of making the event a huge success.Brought in a revenue of 60 Mil in 10 months period.



MTBC

• Hospitals and Health Care
• 700 & Above Employee

• Assistant Project Manager - Operations

  • Jul 2018 - Jan 2019

  Developing strategies and prioritizing initiatives directives for Orion.Undertook the initiative of automation of the call center operations of Pakistan office.Made the focal point of the entire automation projects going on in the company after the successful automation of CC ops. reported directly to the VP operations Developing strategies and prioritizing initiatives directives for Orion.Undertook the initiative of automation of the call center operations of Pakistan office.Made the focal point of the entire automation projects going on in the company after the successful automation of CC ops. reported directly to the VP operations



BASF

• Germany
• Chemical Manufacturing
• 700 & Above Employee

• Supply Chain Intern

  • Jul 2017 - Aug 2017

  Revised Procurement Policy for the Company and worked on NPD/EPD(s) Revised Procurement Policy for the Company and worked on NPD/EPD(s)



Indus Motor Company Ltd

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Team Lead

  • Dec 2016 - Jan 2017

  Market research on customers taking service from authorized dealerships Market research on customers taking service from authorized dealerships



Burj Bank Limited

• Banking
• 200 - 300 Employee

• Intern

  • Jun 2016 - Jul 2016

  Understanding treasury and extensive research on potential mergers Understanding treasury and extensive research on potential mergers