Experience

Pipe Toro

• Colombia
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Nov 2015 - Present

  Hablemos de un mundo donde tu marca no hace comunicaciones, se relaciona. Founder and leader of this company focused on creating digital tools and products: The Switch (web pages), Oye Pepe (Data for communities). Among the leading brands are: Yanbal (digital strategy of its Independent Directors), Sura (developments focused on its allied insurance companies), Dividendo por Colombia Foundation (Innovation Consultant and Digital Development Advisor), PLAY - Advertising Agency (Digital Consultant) , Chamber of Commerce of Bogotá (Leader of the digital team of the Nobel Peace Prize Summit), among many others. Show less



TRACK

• Canada
• Advertising Services
• 1 - 100 Employee

• General Manager

  • May 2018 - Sep 2019

  I lead a group of experts in data, planning, execution of CRM strategies for internal audiences and final consumers, incentive and loyalty programs, alliances with shops, promotions, trade marketing strategies and loyalty platforms. The portfolio of current brands included: Claro, Terpel, PMI, Visa, Grupo Aval, Banco de Bogotá, Banco Popular, BBVA, among many others. • Handled day-to-day client management, team development and maintained high-profile business relationships. • Managed all agency teams (data, planning, creative, IT, alliances and rewards team) to properly execute and support all CRM strategies and platforms of all clients. • Developed strategic and tactical account plans for customer retention, revenue growth and process improvements. • Handled weekly meetings with accounts to assess results against KPIs, solicited feedback and client expectations. Show less



Tónica

• Mexico
• Online Audio and Video Media

• Founder / PMO

  • Jun 2012 - Dec 2015

  Founder and leader in design, creation, implementation and management of content strategies. This company lead projects for clients such as: 3M, Colombian Cycling Federation, .Co , Leonisa, Grupo Éxito, Ministry of Environment, PAWER - BTL Agency, Puerto de Santa Marta, Cano & Mesa - Public Relations Agency, Movich Hotels, among many others. Founder and leader in design, creation, implementation and management of content strategies. This company lead projects for clients such as: 3M, Colombian Cycling Federation, .Co , Leonisa, Grupo Éxito, Ministry of Environment, PAWER - BTL Agency, Puerto de Santa Marta, Cano & Mesa - Public Relations Agency, Movich Hotels, among many others.



La Ceguera

• Advertising Services
• 1 - 100 Employee

• Founder / Innovation Director

  • Dec 2009 - Jun 2012

  Creators of digital strategies and new content formats. From this company, projects were lead for clients such as: BAMM - Chamber of Commerce, Café de Colombia, Philips Latin America, Unicentro, Juan Valdez Café, Grupo Éxito, Hay Festival, British Council, Yanbal, among many others. Creators of digital strategies and new content formats. From this company, projects were lead for clients such as: BAMM - Chamber of Commerce, Café de Colombia, Philips Latin America, Unicentro, Juan Valdez Café, Grupo Éxito, Hay Festival, British Council, Yanbal, among many others.



Fischer América

• Brazil
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Aug 2008 - Sep 2009

  Creator of communication strategies for a segment of advertising agency accounts. Brands attended: Mitsubitshi, Corferias, Agroexpo, Consazoni Pasta, Aguila Beer, among many others. Creator of communication strategies for a segment of advertising agency accounts. Brands attended: Mitsubitshi, Corferias, Agroexpo, Consazoni Pasta, Aguila Beer, among many others.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Apr 2005 - Aug 2008

  Creador de estrategias de comunicación para un segmento de cuentas de la agencia de publicidad. Marcas atendidas: Pilsen, Museo de Arte Moderno de Bogotá, ExxonMobil, Distoyota, entre muchas otras. Creador de estrategias de comunicación para un segmento de cuentas de la agencia de publicidad. Marcas atendidas: Pilsen, Museo de Arte Moderno de Bogotá, ExxonMobil, Distoyota, entre muchas otras.



Tribal DDB

• Ukraine
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • 2002 - 2005

  Creador de estrategias de comunicación digital para un segmento de cuentas de la agencia de publicidad. Marcas atendidas: Familia, Nosotras, Pequeñin, EPM, Protección, Todo1, Bancolombia, entre muchas otras. Creador de estrategias de comunicación digital para un segmento de cuentas de la agencia de publicidad. Marcas atendidas: Familia, Nosotras, Pequeñin, EPM, Protección, Todo1, Bancolombia, entre muchas otras.



McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Intern Production Department

  • Jan 2000 - Jun 2000

  Responsible for providing production solutions for the creative area in the following areas: radio, TV, outdoor, print. Responsible for providing production solutions for the creative area in the following areas: radio, TV, outdoor, print.