Piper Neblett
Director of Marketing at The Molly Fletcher Company- Claim this Profile
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Bio
Maria Bouloukos
Prior to ADPR Connection I had never met Piper. When we were assigned to manage the Social Media committee together I was proud to have a partner like her. Piper has a natural ability to be a leader. From organization, to time-management skills and her desire to be a team-player, Piper's skill set should always be one that is admired. Any company would be lucky to have a go-getter like her!
Maria Bouloukos
Prior to ADPR Connection I had never met Piper. When we were assigned to manage the Social Media committee together I was proud to have a partner like her. Piper has a natural ability to be a leader. From organization, to time-management skills and her desire to be a team-player, Piper's skill set should always be one that is admired. Any company would be lucky to have a go-getter like her!
Maria Bouloukos
Prior to ADPR Connection I had never met Piper. When we were assigned to manage the Social Media committee together I was proud to have a partner like her. Piper has a natural ability to be a leader. From organization, to time-management skills and her desire to be a team-player, Piper's skill set should always be one that is admired. Any company would be lucky to have a go-getter like her!
Maria Bouloukos
Prior to ADPR Connection I had never met Piper. When we were assigned to manage the Social Media committee together I was proud to have a partner like her. Piper has a natural ability to be a leader. From organization, to time-management skills and her desire to be a team-player, Piper's skill set should always be one that is admired. Any company would be lucky to have a go-getter like her!
Credentials
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Google Adwords
Google Partners
Experience
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The Molly Fletcher Company
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United States
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Business Skills Training
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Director of Marketing
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May 2021 - Present
- Took podcast with plateaued subscriber growth +200% in first year - Developed B2C personal brand positioning and visual identity - Led the rebrand for the B2B Game Changer Performance Group business - Launched viral TED Talk with over 1M views - Wireframed and copywrote new B2C website using StoryBrand methodology - Developed lead magnets and webinar funnels - Manage and develop assists for personal brand and B2B social accounts - Took podcast with plateaued subscriber growth +200% in first year - Developed B2C personal brand positioning and visual identity - Led the rebrand for the B2B Game Changer Performance Group business - Launched viral TED Talk with over 1M views - Wireframed and copywrote new B2C website using StoryBrand methodology - Developed lead magnets and webinar funnels - Manage and develop assists for personal brand and B2B social accounts
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InterContinental Hotels Group (IHG®)
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India
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Retail
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1 - 100 Employee
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Brand Marketing, avid™ hotels
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Jul 2018 - May 2021
- Successfully launched the avid hotels brand exceeding key performance benchmarks - Interim manager for strategy and execution of 15+ avid hotels' paid media campaigns achieving brands’ 90-day commercial performance goals - Created the avid hotels' field marketing guide for local hotel activation, partnerships, and performance that Mainstream brands leveraged as a model - Partnered with Loyalty Team to develop new brand-specific offers and partnerships - Analyzed and interpreted data to develop and implement campaign optimizations - Partnered with Internal Comms and PR teams on developing brand stories and events - Developed marketing decks and led briefings and presentations - Managed avid hotels' multimillion-dollar marketing budgets and timelines Show less
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Turner (Turner Broadcasting System, Inc)
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Coordinator tbs
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Mar 2016 - Jul 2018
- Managed tbs original series' marketing campaigns, driving deliverables including key art, print, digital, custom content, on-air, social, stunts, events, and out-of-home elements - Managed timelines and budgets for campaigns such as Wrecked S1 & S2, American Dad, Detour S3, Final Space S1 and other original series in development - Developed and executed influencer marketing tactics with top digital celebrities - Ideated and produced shoots for influencer content and Facebook live videos - Assisted in planning and activating show campaign events and stunts at the New York Comedy Festival, San Diego Comic Con, New York Comic Con, and Vulture Festival LA - Crafted and presented creative, media, on-air and experiential briefs - Managed the tbs + Refinery29 SAG Awards 2017 red carpet partnership including the first ever live digital and social red-carpet pre-show, which lead to a 50% increase in young adult viewers, a 53% increase in Twitter posts and a 68% increase on Facebook posts Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Assistant Account Executive
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Aug 2015 - Mar 2016
- Planned and lead execution of events including a Guinness World Records event with 1,000+ participants at the Georgia Dome - Served as day-to-day contact for clients managing campaign tactics, project timelines and budgets - Drafted and revised marketing and media materials for client events, media outreach and digital campaigns - Compiled, proofed and distributed over 80 daily coverage monitoring reports to top Adobe Systems, Inc. executives - Planned and lead execution of events including a Guinness World Records event with 1,000+ participants at the Georgia Dome - Served as day-to-day contact for clients managing campaign tactics, project timelines and budgets - Drafted and revised marketing and media materials for client events, media outreach and digital campaigns - Compiled, proofed and distributed over 80 daily coverage monitoring reports to top Adobe Systems, Inc. executives
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Turner Broadcasting System
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Fellow
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May 2015 - Aug 2015
- Conducted market research of competitors to present relevant strategies to marketing department - Measured #SelfiewithaSailor campaign success through social media analysis contributing to TNT’s more than $10,000 donation to the USO - Wrote copy for The Last Ship’s Rovi and iGuide campaign - Managed shows’ IMDB pages and media assets - Developed creative briefs for key art and production requests for on-air spots - Participated and contributed ideas during marketing brainstorms Show less
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University of Georgia
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United States
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Investment Management
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1 - 100 Employee
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Peabody Awards Student Judge
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Sep 2013 - May 2014
Judged submissions to the Peabody Awards 2014. Presented the awards to the winners at the Peabody Awards show in New York, NY, which was broadcast on Pivot TV. Judged submissions to the Peabody Awards 2014. Presented the awards to the winners at the Peabody Awards show in New York, NY, which was broadcast on Pivot TV.
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Social Media Committee Head
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Sep 2013 - Nov 2013
- Managed event’s Facebook, Twitter and Tumblr accounts - Wrote 8 blog posts and supervised a 10 person team - Created social media plan and 35 posts with 1,800+ views - Facilitated live tweeting at a 500+ student networking event - Managed event’s Facebook, Twitter and Tumblr accounts - Wrote 8 blog posts and supervised a 10 person team - Created social media plan and 35 posts with 1,800+ views - Facilitated live tweeting at a 500+ student networking event
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Account Assistant
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Jun 2013 - Jul 2013
- Developed pitches for media resulting in stories placed in publications such as the Atlanta Journal-Constitution and WGCL-TV Atlanta - Developed key messages, social media plans and 20 social media posts - Created 2 event invitations using Constant Contact and assited in an event - Wrote and edited media alerts and press releases - Created media lists and 10 calendar listings - Assisted in the production of a Hooters’ book - Participated in client brainstorms - Developed pitches for media resulting in stories placed in publications such as the Atlanta Journal-Constitution and WGCL-TV Atlanta - Developed key messages, social media plans and 20 social media posts - Created 2 event invitations using Constant Contact and assited in an event - Wrote and edited media alerts and press releases - Created media lists and 10 calendar listings - Assisted in the production of a Hooters’ book - Participated in client brainstorms
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Junior Account Executive
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Sep 2012 - May 2013
- Secured local celebrities to participate in fundraising activities for a nonprofit - Coordinated logistics for 2000+ person event, Terrapin Anniversary Carnival - Wrote SWOT analysis for Community Connection and conducted use-case scenario to gather data about operational difficulties with client’s website - Assisted account executive in coordinating and supervising a five person team, maximized team potential by delegating to member’s strengths - Secured local celebrities to participate in fundraising activities for a nonprofit - Coordinated logistics for 2000+ person event, Terrapin Anniversary Carnival - Wrote SWOT analysis for Community Connection and conducted use-case scenario to gather data about operational difficulties with client’s website - Assisted account executive in coordinating and supervising a five person team, maximized team potential by delegating to member’s strengths
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Sony Pictures Classics
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United States
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Entertainment Providers
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1 - 100 Employee
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Cannes Film Festival Intern
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2013 - 2013
Assisted executives in day-to-day tasks during the festival. Assisted executives in day-to-day tasks during the festival.
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Alpha Delta Pi
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United States
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1 - 100 Employee
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Communications Coordinator
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Jan 2011 - Dec 2012
- Facilitated communications between executive board and sorority members by maintaining the Alpha Delta Pi website serving 260 members - Facilitated communications between executive board and sorority members by maintaining the Alpha Delta Pi website serving 260 members
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Fearmans Inc.
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Canada
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Food and Beverage Manufacturing
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Public Relations and Marketing Intern
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Jun 2012 - Jul 2012
- Developed and implemented social media plan and key messages - Negotiated communication rights and designed signage for 100,000+ person annual event, Canada’s Largest Ribfest - Created script used by CEO on local TV and radio interviews - Drafted Corporate response for humane handling of animals - Applied for $2,000 rotary grant for Fearmans House that was approved - Created media kit in PR Communications class used by Fearmans - Developed and implemented social media plan and key messages - Negotiated communication rights and designed signage for 100,000+ person annual event, Canada’s Largest Ribfest - Created script used by CEO on local TV and radio interviews - Drafted Corporate response for humane handling of animals - Applied for $2,000 rotary grant for Fearmans House that was approved - Created media kit in PR Communications class used by Fearmans
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College-Style
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Retail
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1 - 100 Employee
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Staff Blogger
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May 2011 - Aug 2011
- Wrote fashion and college lifestyle blog posts weekly using WordPress and HTML - Surpassed co-workers by 200 views per week - Wrote fashion and college lifestyle blog posts weekly using WordPress and HTML - Surpassed co-workers by 200 views per week
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Education
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2014 - 2015
The University of Georgia
Master's Degree, Public Relations, Advertising, and Applied Communication -
2014 - 2014
The Creative Circus
Two Month Summer Intensive Program -
2010 - 2014
The University of Georgia
Bachelor of Arts (B.A.), Public Relations; English
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