Piotr Wojtowicz
Koordynator ds. marketingu at PZU Zdrowie- Claim this Profile
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polski Native or bilingual proficiency
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angielski Full professional proficiency
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Bio
Robert Niebrzydowski
Piotr is a person you can always rely on. He is a goal-oriented and hard-working individual and has a strong track record of working on strategy presentations and successful implementation of marketing solutions. He finds himself very well in the international environment and his open personality makes it easy to build good relationships with clients, co-workers and media suppliers. His creative mind is something especially valuable as out of the box ideas are especially important in the current media planning and buying. While working on media campaigns Piotr demonstrated his analytical skills and fine engagement. He can easily take ownership of the most challanging projects like audits, strategy presentations, pitches, reporting. I strongly recommend Piotr as your future employee.
Anna Rydzewska
I had the privilege of being a Piotr’s supervisor for over two years. Since the very first day he showed professionalism and vast knowledge in the field of digital marketing. In my team he was responsible for preparing the most complex strategies and developing the most difficult - also from the production side – solutions, searching actively for new, first ever tools and new ideas. On a personal level, Piotr is hard-working, charismatic and well-spoken, with the ability to perform very well during presentation in front of a client. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions with a brilliant ideas. Therefore Piotr earns my highest recommendation and I have only optimistic predictions for his career trajectory.
Robert Niebrzydowski
Piotr is a person you can always rely on. He is a goal-oriented and hard-working individual and has a strong track record of working on strategy presentations and successful implementation of marketing solutions. He finds himself very well in the international environment and his open personality makes it easy to build good relationships with clients, co-workers and media suppliers. His creative mind is something especially valuable as out of the box ideas are especially important in the current media planning and buying. While working on media campaigns Piotr demonstrated his analytical skills and fine engagement. He can easily take ownership of the most challanging projects like audits, strategy presentations, pitches, reporting. I strongly recommend Piotr as your future employee.
Anna Rydzewska
I had the privilege of being a Piotr’s supervisor for over two years. Since the very first day he showed professionalism and vast knowledge in the field of digital marketing. In my team he was responsible for preparing the most complex strategies and developing the most difficult - also from the production side – solutions, searching actively for new, first ever tools and new ideas. On a personal level, Piotr is hard-working, charismatic and well-spoken, with the ability to perform very well during presentation in front of a client. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions with a brilliant ideas. Therefore Piotr earns my highest recommendation and I have only optimistic predictions for his career trajectory.
Robert Niebrzydowski
Piotr is a person you can always rely on. He is a goal-oriented and hard-working individual and has a strong track record of working on strategy presentations and successful implementation of marketing solutions. He finds himself very well in the international environment and his open personality makes it easy to build good relationships with clients, co-workers and media suppliers. His creative mind is something especially valuable as out of the box ideas are especially important in the current media planning and buying. While working on media campaigns Piotr demonstrated his analytical skills and fine engagement. He can easily take ownership of the most challanging projects like audits, strategy presentations, pitches, reporting. I strongly recommend Piotr as your future employee.
Anna Rydzewska
I had the privilege of being a Piotr’s supervisor for over two years. Since the very first day he showed professionalism and vast knowledge in the field of digital marketing. In my team he was responsible for preparing the most complex strategies and developing the most difficult - also from the production side – solutions, searching actively for new, first ever tools and new ideas. On a personal level, Piotr is hard-working, charismatic and well-spoken, with the ability to perform very well during presentation in front of a client. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions with a brilliant ideas. Therefore Piotr earns my highest recommendation and I have only optimistic predictions for his career trajectory.
Robert Niebrzydowski
Piotr is a person you can always rely on. He is a goal-oriented and hard-working individual and has a strong track record of working on strategy presentations and successful implementation of marketing solutions. He finds himself very well in the international environment and his open personality makes it easy to build good relationships with clients, co-workers and media suppliers. His creative mind is something especially valuable as out of the box ideas are especially important in the current media planning and buying. While working on media campaigns Piotr demonstrated his analytical skills and fine engagement. He can easily take ownership of the most challanging projects like audits, strategy presentations, pitches, reporting. I strongly recommend Piotr as your future employee.
Anna Rydzewska
I had the privilege of being a Piotr’s supervisor for over two years. Since the very first day he showed professionalism and vast knowledge in the field of digital marketing. In my team he was responsible for preparing the most complex strategies and developing the most difficult - also from the production side – solutions, searching actively for new, first ever tools and new ideas. On a personal level, Piotr is hard-working, charismatic and well-spoken, with the ability to perform very well during presentation in front of a client. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions with a brilliant ideas. Therefore Piotr earns my highest recommendation and I have only optimistic predictions for his career trajectory.
Credentials
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Cykl życia kampanii - szkolenie Gemius
Gemius
Experience
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PZU Zdrowie
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Poland
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Hospitals and Health Care
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300 - 400 Employee
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Koordynator ds. marketingu
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Jun 2019 - Present
PZU Zdrowie is one of the biggest country-wide private healthcare providers, with over 130 own medical facilities (including diagnostic imaging), 2 400 partner facilities in more than 600 cities in Poland. Apart from providing individual care (B2C), PZU Zdrowie also caters to the needs of employers (B2B) supplying medical care to medium and large enterprises. My duties as a Marketing Coordinator are to evelop strategic marketing initiatives and activities, implement marketing plans that focus on online, print, TV, radio and OOH, create branded advertising campaigns, and support the marketing and creative teams by coordinating and collating entire projects. I am also responsible for: * coordinating the set up of tracking systems for marketing campaigns and online activities * conducting market research to identify marketing opportunities and negotiate media coverage * working with legal and compliance departments to ensure all acitvities have necessary approval * trafficking all advertising efforts to appropriate channels * creating, maintaining and strengthening the organization’s overall brand through all media avenues. * maintaining strict confidentiality of sensitive information * simplifying complex data into a user-friendly format such as graphs, charts and other visual aids for internal clients and management Show less
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OMD Poland
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Poland
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Advertising Services
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100 - 200 Employee
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Senior Media Planner/Buyer
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Nov 2018 - Jun 2019
OMD Poland is a part of biggest worldwide media house group - Omnicom Media Group. It provides a full-scope media planning and buying services spanning all media. Its clients include McDonald’s, Mercedes, Renault, Siemens Bosch, Samsung or Beiersdorf. In my role as a Senior Media Planner/Buyer for Nivea (Beiersdorf) I was mainly responsible for the day-to-day coordination, execution, and management of media plans, developing and maintaining an intimate knowledge of client businesses and ensuring all client media requirements are executed in a timely and accurate manner. More duties inlcuded: * developing strong and effective media plans based on sound strategies and research * cross checking plans and all supporting documents (spec/TI sheets, IOs, billing docs) * formulating, writing, and presenting campaign/media recommendations * overseeing day-to-day workloads of Planners and Assistant Media Planners and assist in their training and development * utilizing 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities * managing all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation * monitoring, analyzing, and reporting on campaign results and make regular recommendations on how to optimize campaign performance Show less
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Grupa Wirtualna Polska
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Poland
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Technology, Information and Internet
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700 & Above Employee
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Senior Media Strategy & Planning Manager
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Aug 2016 - Oct 2018
Wirtualna Polska is a group of companies operating in the media and e-commerce sectors. The WP Group owns the Wirtualna Polska horizontal portal. It operates various specialized websites and e-commerce websites like AutoCentrum.pl S.A., Nocowanie.pl and Domodi.pl. As a Senior Media Strategy & Planning Manager my role was to research, plan, buy and maintain all aspects of media for specific client roster and create integrated media plans that acknowledge clients’ objectives and strategies, while considering budget, production schedules and creative executions. Further duties included: * brainstorming and developing tailor-made digital campaigns for a diverse range of clients * creating creative and strategic media plans with a recommended media mix * working through the internal check-in process, bringing along all affected departments (SEM, Editorial, Creative, Traffic, Social, etc.) * monitoring online performance for digital campaigns * being the first line of communication between WP and external vendors, including being available if publications, sites, stations do not have the necessary elements for the campaign (spots, print ads, creative materials, digital files) Show less
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Lottoland
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Gibraltar
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Entertainment Providers
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200 - 300 Employee
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Junior On-line Marketing Manager CEE
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Nov 2015 - Aug 2016
Working for the world’s largest and most dynamic online lottery site, offering licensed and regulated betting on the outcomes of lotteries in the UK, Germany, Sweden, Eastern European markets, Australia. My role in the company was to plan and buy Digital Media for CEE markets + Sweden. I was responsible for: * preparing strategy of promoting new and existing products * planning, buying and optimizing CPM/CPA/CPC campaigns (e-mail, display, affiliate, mobile) * identifying new and emerging opportunities for client acquisition and new business partners I was reporting to a Chief of Digital Marketing. Show less
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Senior Digital Media Planner
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Mar 2014 - Nov 2015
A leading marketing communication group in Poland, Media Direction Group consists of an independent, modern media house Media Direction OMD, an innovative and offering non-standard approach to media planning PHD Media Direction media house. They provide services in terms of strategy, media planning and buying for clients such as Unilever, Toyota, PSA, WizzAir, Carlsberg, Sony, Pepsi, Canon, Intel. My role in the company was to plan and buy Digital Media for my client’s brands and to educate 2 junior planners in terms of Digital. I was responsible for: * client service concerning interactive media planning and buying * reporting campaign results to clients * preparing and hosting strategic presentations for clients * analyzing competition’s activities * analyzing site usability * campaign optimization * conducting trainings for clients concerning new interactive media trends etc. I was providing client service for such brands as: Cif, Domestos, Signal, Rexona Men, Rexona Women, Dove Men+ Care, Axe, Timotei, Neutral and new businesses. I was reporting to a Group Account Director. Show less
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Communications Planner
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Mar 2013 - Mar 2014
Carat, is the biggest independent media house specializing in media planning and buying. It is a part of the Dentsu Aegis Network, intergrated communication services provider. It has many subsidiary companies which specialize in Social Media, outdoor, new technologies, performance, RTB within the company. Voted most effective agency in Poland in 2013. Clients include: General Motors, Nokia, Mattel, Reebok, Adidas, DHL, Pernod Ricard, Mastercard, Mondelez among others. My role in the company was to plan and buy Digital Media for General Motors (mainly in the performance model) and train a team of 4 people in terms of Digital. I was responsible for: * client service concerning interactive media planning and buying * reporting campaign results to clients * preparing and hosting strategic presentations for clients * analyzing competition’s activities * campaign optimization * conducting trainings for clients concerning new interactive media trends etc. I was providing client service for one of General Motors’ brand – Opel. I was reporting to a Group Account Director. Show less
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Red8 Digital
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Poland
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2012 - Mar 2013
Full creative service in terms of agency-client cooperation. I was responsible for coordinating and providing creative support to several AmRest brands in the CEE region. * preparing creative briefs based on clients’ marketing brief * building and maintaining postivie customer-agency relations * preparing all stages of advertising projects: formal (pricing, deadlines) and strategic (translating client’s brief into a creative brief) * estimating budget for projects and budget negotiations * coordinating work between different cells of the agency * representing the agency during meetings with the client Clients I have worked for during my stay at Red8 Digital: AmRest CEE: * Pizza Hut Poland * Burger King Poland * KFC Poland * KFC Czech Republic * KFC Hungary Show less
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Media Direction
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Bulgaria
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Advertising Services
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1 - 100 Employee
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Digital Media Planner
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Jun 2010 - Jul 2012
Extensive service in terms of planning, buying, realization and results analysis of Digital campaigns. * selection, planning and buying media (display, mobile, Social Media) * preparing and implementing on-line campaign strategy * monitoring of campaign completion and results optimization * negotiation of costs and maintaining positive relations with publishers and clients * preparing and presenting reports and post-buy analysis of completed campaigns Moreover: * close cooperation with SEM, Traffic, Mobile and Social Media departments regarding campaign service * creating and participating in pitch presentations for prospective clients * direct cooperation with creative agencies * training coworkers in terms of Digital advertising basics * analyzing competition activities Clients I have worked for during my stay at Media Direction: * AXA Direct – strictly performance campaings * Citroën Poland – unassisted, full-scope client service in terms of Digital advertising * WizzAir * Dr Oetker Show less
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CEE Account Executive
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Aug 2009 - May 2010
At PHD International Budapest I was a part of Coordination team, which was responsible for managing media planning and reporting of 10 CEE countries and Baltics (Poland, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Lithuania, Latvia, Estonia). My duties included: * managing periodic reporting of campaigns’ results and preparing post-buy reports for Unilever Central * coordinating and supervision of correct reporting by teams to the central hub Clients I have worked for during my stay at PHD International: * Unilever - HPC (Home & Personal Care) and Food segments for all CEE + Baltics Show less
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Media Planner
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Aug 2008 - Jul 2009
My work during my stay at Media Direction in a team dedicated to planning and buying campaigns in media: * assisting in planning and buying of TV, Radio, Press, Outdoor and Cinema campaigns * preparing competition analyses * participating in briefings and strategic presentations * periodic reporting of campaigns’ results and preparing post-buy reports * coordinating and supervision of correct reporting by teams to the central hub Clients I have worked for during my stay at Media Direction: * Unilever, HHC segment - Household Cleaners (Cif, Domestos, Signal) Show less
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Education
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2007 - 2010
Wyższa Szkoła Finansów i Zarządzania w Warszawie
Zarządzanie -
2004 - 2007
Business School Warszawa
Technik, Grafika komputerowa -
2002 - 2004
Uniwersytet Warszawski
filologia Angielska
Community
