Product Analyst/Data Analyst

• Apr 2022 - Present

Freelancer

• Dec 2019 - Apr 2022

Analytics and Conversion Manager

• Oct 2014 - Nov 2019

Main tasks: - Using data to generate/evaluate growth ideas, estimate the impact of ideas/changes on business, provide constructive criticism and identify potential problems (and solutions) - Providing reports, analyses, suggestions, ideas, and information for all departments of the company - Managing and configuring Google Analytics 360 and Google Tag Manager 360 - Managing and configuring A/B test - using in-house solutions, Visual Web Optimizer, and Google Optimize - Providing product usage insights using Google Analytics, Mixpanel, internal databases (MySQL) - Building reports and dashboard in Magento BI (former RJMetrics) and Google Data Studio - Co-development of data integration/ETL scripts - Reporting on the performance of marketing campaigns - Providing ideas and solutions to help increase conversion rate (visitor-to-free, free-to-paid, upsell, cross-sell) and reduce churn rate - Data quality monitoring - Taking part/designing growth hacking experiments

Business Analyst

• Sep 2013 - Oct 2014

Main tasks: - Implementing and maintaining a web-based reporting platform - End of month and ad-hoc reporting - Creating/developing KPIs and dashboard - Customer lifetime value and churn rate analysis and suggesting ways of improvement - Estimating the impact of new/planned actions on the development of the company (in terms of enrolment, cancellations, sales etc.) - Analysis of company's marketing activities - Support of logistics department's ordering process - Support of company's call center workforce management and planning - Analysis and optimization of business processes

Analysis Specialist

• Jan 2013 - Sep 2013

Main tasks: - Development, validation and monitoring of scoring models - Taking part in development of risk strategies - Creating periodic and ad-hoc reports (including creation of database structures, ETL processes, queries and stored procedures) - Portfolio quality reporting and suggesting ways of improvement - Analysis of sales and sales network efficiency - Creating strategies for cross-selling and up-selling - Analysis and support for debt collection activities - Analysis and support for marketing activities - Looking for ways to improve data quality - Taking part in projects aimed at improving company's functioning - Taking part in corporate projects of Dollar Financial Group

Credit Scoring and Rating Specialist

• Jan 2010 - Dec 2012

Main tasks: - Monitoring, recalibration and development of Bank's rating model for retail and SME customers - Taking part in implementing the A-IRB method (BRE Bank SA/mBank was the second bank in Poland to be allowed to use A-IRB to calculate capital requirements) - Development, validation and monitoring of application/behavioural/bureau scoring models - Monitoring and reporting the effectiveness of existing models - Development of probability models for all units of the Bank - Analysis of data from external sources (e.g. Credit Bureau) - Creating procedures, methodologies and documentations for scoring and rating models - Testing the correctness of PD estimation - Taking part in data quality tests - Creating periodical and ad-hoc reports for the management board, Risk Committee, auditors and financial supervision authorities