Piotr Lenarczyk

Programming Director/General Manager (Fokus TV, Nowa TV) at Telewizja Polsat sp. z o.o.
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL

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Experience

    • Poland
    • Broadcast Media Production and Distribution
    • 400 - 500 Employee
    • Programming Director/General Manager (Fokus TV, Nowa TV)
      • May 2014 - Present

      • Development and implementation of channel’s long and midterm strategy • Preparing, development and analysis of advanced measurement solutions based on demographic data and behavioral insights in order to understand viewer engagement with channels and online platforms. • Analysis and management of channel’s key performance indicators • Based on the above - deliver and develop channel’s ratings • Implementation and management of annual budgets and targets • General management of channels • B2B sales and distribution • Co-responsible for marketing and brand strategy • Delivery of all required reports to regulatory bodies and management board • Working closely with ad sales in order to optimize channels revenue • Working closely with other departments in order to analyze and improve overall performance • Responsible for all program license acquisitions • Implementation, supervision and delivery of all in house and booked productions • Initiations and building business relations with clients • Thorough analysis of local and international competition and television markets and products Show less

  • Polcast Television
    • Warsaw, Mazowieckie, Poland
    • Director of Programming
      • Jan 2012 - May 2014

      • Development and launch on new thematic channels • Supervision of channel’s performance and general management • Analysis and management of channel’s key performance indicators • Analysis of statistical and demographic data • Channel’s B2B distribution and sales • Delivery of all required reports to regulatory bodies and management board • Working closely with other departments in order to analyze and improve overall performance • Responsible for program acquisitions and internal productions • Implementation and management of annual budget targets Show less

  • Mad Lobster
    • Warsaw, Mazowieckie, Poland
    • Managing Director
      • May 2008 - Jan 2012

      • B2B sales and distribution • International program sales • International program acquisitions for thematic channels and online services • International coproduction - founds rising and production coordination • Financial analysis - production, acquisition budgeting and financial controlling • Various consultancy jobs in area of broadcast media - mostly international • Broad expertise on CEE media market • B2B sales and distribution • International program sales • International program acquisitions for thematic channels and online services • International coproduction - founds rising and production coordination • Financial analysis - production, acquisition budgeting and financial controlling • Various consultancy jobs in area of broadcast media - mostly international • Broad expertise on CEE media market

    • Poland
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Deputy Director/Director
      • Dec 2005 - May 2008

      • Management Department in the following areas: o Acquisitions of program licenses both international and local o Distribution of TVP channels (reemission/rebroadcasting, both paid and FTA) o Coordination of international coproduction for TV and movie industry o Programming and corporate international cooperation: EBU and European Commission. o Acquisitions of production and broadcasting services • Direct management of strategic deals and contracts • Supervision of annual budget • Implementation and management of annual sales targets • Initiations and building business relations with strategic clients • Identification and analysis of new markets and products Show less

    • United Kingdom
    • Business Consulting and Services
    • Project Manager, Management Accountant
      • Oct 2001 - Nov 2005

      • Preparation and Implementation of new thematic channels for ABC, ESPN and Walt Disney Company • Involvement in business development in the area of thematic channels • Project Management (Finance side) - new channels modeling, budget preparations, project requirements, purchases management and finance/business processes and procedures. • Produced Job Costing/Work in Progress Analysis • Preparation and review of sales documentation, followed by invoice preparation and budgetary meetings with client • Internal budget management - Liaised with head of departments to discuss budgets and timely preparation of all sales documentations • Direct contact with all technology suppliers including AVID, SONY, Thomson Broadcast (Grass Valley), Boxer Systems, Honeywell, WorldCom: responsibilities involving T&C negotiations, reviewing contracts etc. Show less

Education

  • Westminster University, Business College, London
    CIMA, Finance Controlling
    2001 - 2005
  • Adelphi University, New York
    Bachelor, Computer Science
    1998 - 2001
  • University of Gdansk
    Master, Sociology and Social Science
    1993 - 1998

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