Piotr Filter

Marketing Automation Strategist at Nethone
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw Metropolitan Area, PL
Languages
  • polski Native or bilingual proficiency
  • angielski Professional working proficiency

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LinkedIn User

After one year of cooperation I would like to thank you Piotr for your attitude and contribution to the projects that we were running together. I find you as a top-notch Marketing Automation Specialist (Hubspot) who was always there to help me improving Performance Marketing and ABM campaigns. It was a pleasure to work with you.

Kamil Kielczewski

Piotr jest osobą, która posiada w małym palcu aktualną wiedzę nt. social mediów, w tym szczególności FB, Instagram, LinkedIn. Podczas naszej współpracy odpowiadał m.in. za stworzenie i emisję reklam na social mediach kierującą na landing page konferencji technologicznej, która organizowałem. Piotr świetnie orientuje się również w reklamach Google i ich analityce. Ekspert od Social Media przez duże E!

Asia Ryćko-Bożeńska

Piotr was a Marketing Specialist at our company. He was responsible for maintaining our social media profiles, sales, analytics and online marketing. Piotr was always very helpful, openminded and creative. He was always having an initiative and own ideas, which was very important to us. I also appreciate very much his constant interest and willing to improve his skills, especially in Growth Hacking. Piotr was a true inspiration to me, while we were working together and I learned a lot from him. Piotr, thank you for the time, you worked for Stukot Pikseli. I wish you all the best for the future!

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Credentials

  • Email marketing
    CXL
    Feb, 2022
    - Nov, 2024
  • Ogarnij chaos - Marcin Kwiecinski
    ISC productivity consulting
    Dec, 2019
    - Nov, 2024
  • Google Internetowe Rewolucje
    Google
    Nov, 2018
    - Nov, 2024
  • DIMAQ Professional
    IAB
    Jul, 2020
    - Nov, 2024
  • Professional Scrum Master I
    Scrum.org

Experience

    • Poland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Automation Strategist
      • Mar 2023 - Present

      Manage and maintain all activities connected with Marketing Automation (workflows, lead nurturing, scoring, Salesforce <->HubSpot sync, etc.) - Create integrations between tools with Zapier.com - Creating and implementing a marketing automation strategy focused on the B2B tech industry - Create, iterate, and optimize the lead scoring and nurturing - Manage Hubspot platform for Marketing needs - Create and manage workflows/nurturing for lead magnets - Manage consents and properties in HubSpot - Creating and managing data, processes, and strategies in HubSpot, Show less

    • Poland
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Marketing Automation Specialist
      • Aug 2021 - Mar 2023

      - Manage and maintain all activities connected with Marketing Automation (workflows, lead nurturing, scoring, etc.) - Create integrations between tools with Make.com - Create, iterate and optimize the lead scoring and nurturing - Manage Hubspot platform for Marketing needs - Create and manage workflows/nurturing for lead magnets and webinars - Manage consents and forms in HubSpot - Manage and maintain all activities connected with Marketing Automation (workflows, lead nurturing, scoring, etc.) - Create integrations between tools with Make.com - Create, iterate and optimize the lead scoring and nurturing - Manage Hubspot platform for Marketing needs - Create and manage workflows/nurturing for lead magnets and webinars - Manage consents and forms in HubSpot

    • Switzerland
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Marketing Automation & Growth Specialist
      • May 2019 - Aug 2021

      •Planning, creating and managing Facebook, LinkedIn and Google Ads campaigns to gain new marketing leads •Google Tag Manager (triggers, events, integration with MA system and other Marketing tools, JS scripts, heatmaps etc ) •Testing and optimizing landing page to improve lead generation •Monitoring and optimizing day-to-day results for all paid campaigns • Responsibility for Marketing Automation( funnels, custom events, automation and custom popups, chatbots, web push -user.com) and all e-mail automation ( Open rate about 40%) • Marketing Automation and Landingi.com implementation (the connection between user.com and landingi.com by Events in Google Tag Manager) •Coordinating all digital campaigns to generate leads •Building and extend YouTube channel (Ads) • Creating Newsletters and other email campaigns (HTML) • Creating and tracking events in Google Analytics Show less

    • Poland
    • Professional Training and Coaching
    • 200 - 300 Employee
    • Coordinator
      • Aug 2020 - Oct 2020

      MarTech Training Coordinator MarTech Training Coordinator

    • Poland
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Oct 2017 - May 2019

      • Maintaining TenderHut group SM accounts (SoftwareHut, TenderHut, Solution4Labs, LegalHut, ExtraHut, ProtectHut and Zonifero) - Facebook, Linkedin • Writing blog posts on the SoftwareHut Blog (English) • Creating and optimising performance campaign on Facebook (Business Manager) And Linkedin Ads. • Content Management on the websites (Wordpress, Kentico) (HTML, CSS) • Analyzing website data with Google Analytics • SEO Optimization • Working with Graphic Designer • Cooperating with HR Department • Building Marketing Strategy • Creating Infographics (Canva) • Cooperating with Copywriter • Working on advertising strategy (meetups, recruitment, content) • Content Sharing • Google Ads • Google Tag Manager Show less

    • Poland
    • Wellness and Fitness Services
    • Marketing Specialist (Consultant)
      • Jan 2017 - May 2018

      Duties: • Content management (Prestashop); • Solving technical issues on website; • Copywriting; • Cooperating with Graphic Designer during the product development process ; • Analyzing data with Google Analytics; • Social Media Marketing(maintaining and promotional campaigns); • Basic SEO optimization; • Instagram and Facebook co-managing Duties: • Content management (Prestashop); • Solving technical issues on website; • Copywriting; • Cooperating with Graphic Designer during the product development process ; • Analyzing data with Google Analytics; • Social Media Marketing(maintaining and promotional campaigns); • Basic SEO optimization; • Instagram and Facebook co-managing

    • Poland
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Social Media Specialist
      • Nov 2016 - Jun 2017

      Duties: • Preparing promotional campaigns on Facebook and Linkedin (advertisements - CPC, CPA, CPM), • Maintaining Social Media accounts (Facebook, LinkedIn, Twitter), • Preparing internal newsletters (GIMP), • Cooperating with copywriter, IT department, and graphic designer, • Maintaining the blog content (also formatting articles in Wordpress CMS using HTML and CSS), • Analyzing data with Google Analytics and Sotrender, • Maintaining Google Adwords campaigns. Duties: • Preparing promotional campaigns on Facebook and Linkedin (advertisements - CPC, CPA, CPM), • Maintaining Social Media accounts (Facebook, LinkedIn, Twitter), • Preparing internal newsletters (GIMP), • Cooperating with copywriter, IT department, and graphic designer, • Maintaining the blog content (also formatting articles in Wordpress CMS using HTML and CSS), • Analyzing data with Google Analytics and Sotrender, • Maintaining Google Adwords campaigns.

    • Poland
    • Technology, Information and Internet
    • Marketing Specialist
      • Jun 2016 - Oct 2016

      In Stukot Pikseli I take care about marketing and sales. More details: • Preparing promotional campaigns on Facebook - Power Editor (advertisements), • Data analysis with Google Analytics, • Maintaining Social Media accounts (Facebook, Instagram, LinkedIn), • Cold mailing, • Acquiring potential clients (Brand24), • Preparing marketing campaigns. In Stukot Pikseli I take care about marketing and sales. More details: • Preparing promotional campaigns on Facebook - Power Editor (advertisements), • Data analysis with Google Analytics, • Maintaining Social Media accounts (Facebook, Instagram, LinkedIn), • Cold mailing, • Acquiring potential clients (Brand24), • Preparing marketing campaigns.

    • Poland
    • Software Development
    • 1 - 100 Employee
    • Junior Marketing Developer
      • Apr 2015 - Feb 2016

      In DeSmart, I maintained Social Media accounts, took care of blog and acquired knowledge about sales and marketing. In details: • Maintaining Social Media accounts (Twitter, LinkedIn, Facebook), • Preparing newsletters and e-mail campaigns, • Taking care about of blog content(working with the October CMS), • Acquiring potential clients, • Data analysis with Google Analytics, • Cold mailing. In DeSmart, I maintained Social Media accounts, took care of blog and acquired knowledge about sales and marketing. In details: • Maintaining Social Media accounts (Twitter, LinkedIn, Facebook), • Preparing newsletters and e-mail campaigns, • Taking care about of blog content(working with the October CMS), • Acquiring potential clients, • Data analysis with Google Analytics, • Cold mailing.

  • Uni-logistics
    • Gdynia, woj. pomorskie, Polska
    • Practical training - Freight Forwarder Assistant
      • Feb 2014 - Apr 2014

      • road forwarding( I worked with carriers documentation - CMR, invoices; called to drivers and customers) • container transport(I worked with: GCT, BCT websites - notification; B/L; port and shipowners documentation • road forwarding( I worked with carriers documentation - CMR, invoices; called to drivers and customers) • container transport(I worked with: GCT, BCT websites - notification; B/L; port and shipowners documentation

    • Practical training
      • Dec 2013 - Feb 2014

      I worked with sea forwarding documentation(B/L and shipowners invoices), import duties documentation, Road Transport System "Trans" I worked with sea forwarding documentation(B/L and shipowners invoices), import duties documentation, Road Transport System "Trans"

Education

  • Gdynia Maritime University
    Bachelor of Engineering in Transport and Logistics (B.Eng.), Transport
    2012 - 2016
  • Wyższa Szkoła Administracji i Biznesu im. E. Kwiatkowskiego w Gdyni
    Postgraduate studies, Integrated IT Management
    2016 - 2017

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