Pinky Parra

Project Manager | Manila FAME Buyer Marketing Officer for Oceania and East Asia at Center for International Trade Expositions and Missions (CITEM)
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Contact Information
us****@****om
(386) 825-5501
Location
Calabarzon, Philippines, PH

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Credentials

  • Introduction to Project Management
    Project Management Institute
    Feb, 2022
    - Nov, 2024
  • EF SET English Certificate 73/100 (C2 Proficient)
    EF Standard English Test (EF SET)
    Nov, 2021
    - Nov, 2024

Experience

    • Philippines
    • Government Administration
    • 1 - 100 Employee
    • Project Manager | Manila FAME Buyer Marketing Officer for Oceania and East Asia
      • Mar 2017 - Present

      • Acts as project manager for assigned overseas trade shows to promote exports in the home and fashion lifestyle sectors • Conducts in-depth industry research and market scanning to be able to come up with project proposals and present organized reports on every phase of the project • Prepares proposals, project briefs, concept papers, budgets, and other necessary documents for overseas trade show participation • Identifies strategic partnerships for increased Cost Recovery Rate • Coordinates with the marketing communications and exhibition design teams and liaises with corresponding Trade Posts to make sure that the project is well-promoted and executed seamlessly • Campaigns for international and local buyers for Manila FAME through active lead generation, content marketing, and coordination with business support organizations, industry specialists, and foreign trade officers • Acts as project manager for Manila FAME's digital trade and community platform FAME+ (www.fameplus.com) Show less

  • Got Heart Foundation
    • Manila, Philippines
    • Project Coordinator
      • Apr 2015 - Feb 2017

      • In charge of planning, implementation, monitoring and evaluation, and documentation of several projects of the foundation such as feeding and fundraising programs • Coordinated with different government agencies and private organisations to execute the foundation’s campaigns and projects • Managed the purchasing, inventory, and sales of the Got Heart Shop, a major project of the foundation that supports local SMEs and social entrepreneurs • Supported overall marketing of Earth Kitchen, a farm-to-table restaurant partner of the foundation • Wrote and documented meetings and events and prepared presentations for partners and potential investors and funders • Drafted marketing strategies, including content plan for digital marketing, to promote the foundation as well as its products, services, and projects Show less

    • Philippines
    • Outsourcing and Offshoring Consulting
    • 200 - 300 Employee
    • Account Evangelist
      • Feb 2014 - Mar 2015

      Supports the day-to-day account activities of multiple clients by acting as Project Manager and liaising between clients and Eastvantage. - Develops strategies and solutions to respond to client deliverable in a timely manner. Obtains approvals in all phases of the projects and actively seeks feedback from clients. - Oversees quality control in all phases of the projects. - Attends meetings and conduct proper documentation. - Supports overall marketing efforts of the company through email marketing, content creation, and website monitoring and analysis. - Generates new leads using different strategies and venues and converts them to clients by creating proposals and pricing based on the specific needs/requirements of the customers. Show less

    • Content Writer (Project-Based)
      • Oct 2013 - Dec 2013

      (1) Produced online content for students based on the new K-12 curriculum through the Genyo E-learning platform (2) Created creative storylines and scripts to summarize each lesson assigned and provided detailed instructions for the animators (3) Created unique and interesting tests and quizzes at the end of each lesson (1) Produced online content for students based on the new K-12 curriculum through the Genyo E-learning platform (2) Created creative storylines and scripts to summarize each lesson assigned and provided detailed instructions for the animators (3) Created unique and interesting tests and quizzes at the end of each lesson

    • Writing Consultant
      • Aug 2012 - Apr 2013

      Responds to the different writing works of students from high school to graduate school abroad to help them improve their writing. Writing assignments range from simple narrative essays to research papers on varied topics. Responds to the different writing works of students from high school to graduate school abroad to help them improve their writing. Writing assignments range from simple narrative essays to research papers on varied topics.

    • Account Executive
      • May 2011 - Jul 2012

      (1) Increased sales of imported gourmet products from existing clients (hotels and restaurants) by making sure that their needs were met, (2) Took on new clients that could potentially increase the company’s revenues, (3) Worked closely with the Marketing Department to develop up-to-date ideas, (4) Major Accounts Handled: Shangri-la Plaza Hotel, Holiday Inn Galleria, Crowne Plaza, Antonio’s, Buon Giorno, Discovery Suites, Richmonde Hotels (1) Increased sales of imported gourmet products from existing clients (hotels and restaurants) by making sure that their needs were met, (2) Took on new clients that could potentially increase the company’s revenues, (3) Worked closely with the Marketing Department to develop up-to-date ideas, (4) Major Accounts Handled: Shangri-la Plaza Hotel, Holiday Inn Galleria, Crowne Plaza, Antonio’s, Buon Giorno, Discovery Suites, Richmonde Hotels

    • Writing E-structor
      • Aug 2009 - Sep 2010

      (1) Reviewed essays and papers from high school, college, and graduate students from the US, Canada, and Australia, (2) Specialized mark-ups for ESL learning (1) Reviewed essays and papers from high school, college, and graduate students from the US, Canada, and Australia, (2) Specialized mark-ups for ESL learning

Education

  • Ateneo Graduate School of Business
    Master of Business Administration (MBA)
    2013 - 2014
  • University of the Philippines
    BS Development Communication, Major in Development Journalism
    2005 - 2009

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