Pinky Lee
Paid Media Architect at ThoughtShift Ltd- Claim this Profile
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English Native or bilingual proficiency
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Cantonese Native or bilingual proficiency
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French Limited working proficiency
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German Limited working proficiency
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Latin Limited working proficiency
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Mandarin Limited working proficiency
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Chinese (Simplified) Elementary proficiency
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Chinese (Traditional) Elementary proficiency
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Ancient Greek Limited working proficiency
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Italian Elementary proficiency
Topline Score
Bio
Credentials
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Google Analytics Individual Certification
GoogleAug, 2019- Nov, 2024 -
Shopping Ads Certification
GoogleMay, 2019- Nov, 2024 -
Google Ads Display Advertising Certification
GoogleMar, 2019- Nov, 2024 -
Google Ads Search Advertising Certification
GoogleMar, 2019- Nov, 2024 -
Google Ads Fundamentals Certification
GoogleDec, 2018- Nov, 2024 -
Piano Grade 6
ABRSM
Experience
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ThoughtShift Ltd
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Paid Media Architect
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Aug 2019 - Present
Leading client accounts with media budgets of up to $10k/month upon taking leadership of more client accounts, during which I:- Was voted ThoughtShifter of the Year 2019.- Delivered the largest number of billable hours in 2019, at times completing 7 client-facing reports in the first week of the month.- Helped to deliver the best Black Friday ever for an e-commerce client est. 1834, which led to an annual all site revenue YoY increase from $1million to $1.45million. I was responsible for Google Search and Shopping, working with team members who managed Paid Social and SEO.- Helped to not only retain a B2C client that started in July 2019 through last click and assisted combined revenue and ROAS growth in Google Ads from £28.4k and 5.94 ROAS in July to £44.0k and 8.00 ROAS in November, but also secure a 2-year long-term plan for budget growth. I was responsible for Google Search and Shopping and led the strategy and relationship.- Helped to deliver the best revenue intake for 5 years (at least) for a predominantly B2B client through Google Search and Shopping and Microsoft Search and Shopping. I oversaw the SEO work completion, working jointly with SEO to form the strategy, and led the relationship. Annual all site revenue exceeded £1million and SEM revenue exceeded £803k, a 16% YoY increase from £690k. Show less
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Paid Media Consultant
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Jan 2017 - Aug 2019
I manage search, display and social advertising on Google Ads, Microsoft Ads and Facebook Ads for business-to-business (B2B) and business-to-consumer (B2C) clients with lead generation and eCommerce goals. I also conduct analysis for search engine optimisation (SEO). Campaigns I have worked on have targeted the UK, EMEA countries and the USA.My role includes:- Planning and managing media budgets of up to $18.8k/month to ensure efficient and effective use of clients' money- Leading client accounts with media budgets of £4k/month, namely ensuring that deadlines are met, handling client comms and assigning work to others in addition to completing work, to prove myself worthy of more responsibility- Creating and delivering strategies to achieve clients' goals- Presenting strategies, reports and reviews in calls and face-to-face meetings to demonstrate the value of our work and to win and keep clients' trust- Auditing ad accounts and checking Google Analytics to identify quick wins and improve performance- Collaborating with team members on integrated SEO, Paid Search, Paid Social and Digital PR accounts to maximise our strategy's potential- Projecting spend and key performance indicator (KPI) estimates to recommend media budget amounts- Creating, updating and training others in processes and templates to maintain the consistency and quality of our work- Researching marketing tools and reporting on digital marketing news to share with and educate the agency and our clients- Supporting team members in Excel to streamline and troubleshoot processes- Managing my time to prevent overdelivery and help the agency remain and become more profitable- Investigating ad accounts of potential new business to deliver insights for sales proposals- Writing case studies to promote achievements and attract new business- Becoming and remaining Google Ads certified to stay aware of Google's best practices and maintain the agency's partner status Show less
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Paid Media Intern
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Oct 2016 - Dec 2016
For this digital marketing agency which specialises in search marketing and is among the top 30 UK agencies in the Drum Digital Census 2016, I completed tasks assigned to me by the Head of Paid Media and managed the campaigns of a lead generation client in the environmental consultancy sector. I also passed the Adwords Fundamentals Exam.I contributed to:- 25 client accounts- Daily advertising account management- Campaign creation and optimisation- Monthly reporting- Audience analysis- Internal production meetings- Team-building activities Show less
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The Pigeonhole
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United Kingdom
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Book Publishing
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1 - 100 Employee
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Creative Marketing Intern
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Jun 2016 - Jul 2016
I provided marketing support to the editorial team of this digital publishing start-up company. I learned about app development, emerging markets for digital publishing, and the obstacles to achieving publishing contracts. The image I created to market the book Redlegs was so preferred that it replaced the original book cover image on the agency website. My role included: - Managing and compiling media lists for collaboration with bloggers - Writing email copy to outreach to bloggers - Sourcing images for social media promoted posts and tweets - Submitting a marketing plan and content schedule - Creating Photoshop content and copy for social posts and ads - Reviewing The Pigeonhole app and providing feedback in meetings - Reorganising and updating databases to ensure the accuracy of our data - Proofreading and making editorial recommendations to an upcoming publication Show less
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Education
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2011 - 2015
University of Oxford
Bachelor of Arts - BA, Literae Humaniores -
2006 - 2011
Eastbourne College
A-levels, Humanities
Community
