Experience

Spacent

• Finland
• Real Estate
• 1 - 100 Employee

• Head of Growth

  • Feb 2023 - Present

  Helsinki Marketing and growth strategy together with the leadership team. Leading and implementing marketing activities and content. Supporting sales, reporting and product development.

• Head of Growth Marketing & Thesis Worker

  • Apr 2021 - Feb 2023

  Planning and implementing wide range of digital marketing activities (SMM, SEM, SEO, marketing automation, website management, analytics). Deployed a new CRM and developed business reporting and processes. Designed and built sales development process and tools together with the sales team, with strong focus on top of the funnel activities. Also worked with my thesis during 2022.



Columbia Road

• Finland
• Business Consulting and Services
• 100 - 200 Employee

• Associate Consultant

  • May 2018 - Apr 2021

  Helping clients from various industries to set up and build digital marketing and marketing automation capabilities, and to increase digital sales through growth sprints and growth owner positions. Focused on customer understanding (personas, journeys etc.), analytics, data-driven campaigns, customer acquisition and conversion optimisation.



Kämp Collection Hotels

• Finland
• Hospitality
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Sep 2016 - May 2018

  Responsible for developing and maintaining various KCH’s websites through Craft CMS and Wordpress, improving and updating SEO, doing digital marketing in various social media channels (mostly Facebook, where I focused on FB Pixel and audiences), creating newsletters and invitations using APSIS, media production focused on image and word processing, and being part of other marketing related tasks and decision making concerning the new Hotel St. George.



Aalto University

• Finland
• Higher Education
• 700 & Above Employee

• Course Assistant

  • Sep 2015 - Jan 2017

  9/2016 - 1/2017 Course assistant on "Programming Studio 1: Media Programming" - course about the concepts of digital media and relating programming principles, deepening the skills obtained in programming 1 course. I was responsible for holding guided exercise sessions and grading assignments. 9/2015 - 5/2016: Head assistant of "Basics of Web Publishing" (Verkkojulkaisemisen perusteet) – a course on web design and development (HTML5, CSS3, JavaScript and Adobe Photoshop). My… Show more 9/2016 - 1/2017 Course assistant on "Programming Studio 1: Media Programming" - course about the concepts of digital media and relating programming principles, deepening the skills obtained in programming 1 course. I was responsible for holding guided exercise sessions and grading assignments. 9/2015 - 5/2016: Head assistant of "Basics of Web Publishing" (Verkkojulkaisemisen perusteet) – a course on web design and development (HTML5, CSS3, JavaScript and Adobe Photoshop). My responsibilities were communicating with the students and the professor, giving lectures, holding exercise sessions, grading assignments and giving feedback. Show less



Maunulan uurnalehto

• Office Assistant

  • May 2015 - Aug 2016

  During the summers 2015 & 2016 (May to August, total 8 months) I substituted the permanent staff in a graveyards office for the summer. I was responsible for customer service, developing a web page, content creation, photographing projects and common clerical duties. During the year 2016 I also instructed and briefed another office worker regarding the practises and programs, and was responsible for maintaining our human resources management program Henkari.



Stockmann

• Finland
• Retail
• 700 & Above Employee

• Salesperson

  • Mar 2015 - Mar 2015

  I worked as a salesperson during Stockmann's Hullut Päivät - campaign, 16-31.3.2015, 21.9-14.10.2015 & 4-10.4.2014. My responsibilities were customer service, using the cash register, and common maintenance work. I worked on a department of children’s fashion, toys and pets.



Maunulan uurnalehto

• Seasonal Worker & Office Assistant

  • Jun 2013 - Aug 2014

  4/2014- 8/2014: My tasks included outside maintenance work and assisting in the office. 6/2013-7/2013: I was responsible for outside maintenance work, which included cutting the lawn, planting and taking care of plants and flowers, and other gardening tasks. I used a lawnmower and a trimmer.



Rajala Pro Shop

• Finland
• Photography
• 1 - 100 Employee

• Sales Assistant

  • Jun 2012 - Aug 2012

  I worked as a sales assistant for the summer, both in 6.6 – 13.8.2011, and 6.6 - 7.7 & 30.7 – 11.8.2012. My tasks included selling cameras, customer service, testing devices before maintenance and taking passport-pictures. I also worked twice in DigiExpo – event and helped during busy seasons.