Experience

SOTERIO Startup Studio

• Israel
• Software Development
• 1 - 100 Employee

• Partner & Head of Product

  • Sep 2022 - Present

  Soterio Startup Studio is redefining the startup landscape. Co-founded by the multinational BSW Group and industry pioneers, Soterio Studio introduces a unique and innovative approach to launching and growing startups. With a strong focus on SaaS B2B and B2G solutions, Soterio assumes the role of the first co-founder in each startup venture, bringing its expertise, vast resources, and extensive network, empowering Israeli talent to drive global-scale innovation. Soterio Startup Studio is redefining the startup landscape. Co-founded by the multinational BSW Group and industry pioneers, Soterio Studio introduces a unique and innovative approach to launching and growing startups. With a strong focus on SaaS B2B and B2G solutions, Soterio assumes the role of the first co-founder in each startup venture, bringing its expertise, vast resources, and extensive network, empowering Israeli talent to drive global-scale innovation.



Cywareness.io

• Israel
• Computer and Network Security
• 1 - 100 Employee

• Advisory Board Member

  • Apr 2022 - Present

• Co-Founder

  • Apr 2020 - Present

  As CPO & Co-Founder, I was pivotal in leading the product market fit process, overseeing the development of a SaaS-based education tool for cybersecurity awareness training in organizations. I was involved in every stage, from building the product from scratch to ensuring its alignment with market needs.Under my guidance, the product successfully reached integrations with large enterprise customers and partners, showcasing your ability to establish valuable collaborations and meet the requirements of diverse stakeholders. Show less



Mabsut Group

• Israel
• Investment Management
• 1 - 100 Employee

• Director of Innovation

  • Aug 2020 - Sep 2021

  As the Director of Innovation at Mabsut Group, I lead a team of enthusiastic individuals from diverse fields and industries. Together, we create fresh and innovative technologies and solutions, spanning fintech to e-commerce. I manage the portfolio of investments, ensuring they align with our vision and contribute to our innovation ecosystem. Our group fosters a culture of collaboration and forward-thinking, constantly seeking new ideas and partnerships. As the Director of Innovation at Mabsut Group, I lead a team of enthusiastic individuals from diverse fields and industries. Together, we create fresh and innovative technologies and solutions, spanning fintech to e-commerce. I manage the portfolio of investments, ensuring they align with our vision and contribute to our innovation ecosystem. Our group fosters a culture of collaboration and forward-thinking, constantly seeking new ideas and partnerships.



Zotapay

• Financial Services
• 1 - 100 Employee

• Product Advisor

  • Sep 2020 - Aug 2021

  During my time at Zotapay as a product advisor, I spearheaded transformative initiatives. I restructured internal training, equipping the team with essential skills aligned with industry best practices. Additionally, as the leader of the merchant self-onboarding project, I streamlined the process, improving efficiency and satisfaction for both the company and merchants. During my time at Zotapay as a product advisor, I spearheaded transformative initiatives. I restructured internal training, equipping the team with essential skills aligned with industry best practices. Additionally, as the leader of the merchant self-onboarding project, I streamlined the process, improving efficiency and satisfaction for both the company and merchants.



ADI-TECH

• Israel
• Automotive

• CEO

  • Oct 2017 - Oct 2018

  My role as CEO of the ADI Tech start-up incubator includes finding and recruiting today’s brightest and most original minds in the high-tech automotive industry. From there, it’s all about pushing the envelope further with unmatched research and development facilities, mentoring and administrative services and facilities. Our goal at ADI TECH is to ensure that tomorrow’s automobile is smarter, more enjoyable and most important of all - safer. Our ultimate goal is to establish the future of the automotive industry right here, in Israel. Show less



Self-employed

• Tel Aviv Area, Israel

• Product Advisor | MOVON South Korea | Olympics Games Brazil

  • Jan 2016 - Sep 2017

  Many of my activities include consulting and execution services to various companies and equity groups. My main expertise revolves around business development in innovative and novel technologies, assisting and mediating the process of tackling obstacles while facing uncharted territories. I had the privilege of serving as a product advisor, playing a key role in ensuring the success of the Olympics by mediating and overcoming obstacles in the implementation of innovative technologies. Additionally, I made a significant impact by introducing MOVON ADAS, a Korean automotive technology, to Israel. I successfully localized the technology to meet Israeli regulations and catered to specific market needs. These experiences highlight my proficiency as a consultant and advisor in business development, involvement with the IOC during the Olympic Games, and successful implementation of MOVON Automotive. I am skilled at navigating novel technologies and driving their adoption in diverse settings. Show less



DutchX

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Project Manager - Amazon Prime Now

  • Jan 2015 - Dec 2015

  I headed Amazon Prime Now’s NY project, overseeing all shipping operations while building the company’s new interactive employee training program and designing a new, proprietary quality assurance system. Additionally, I’ve worked on Amazon’s back-office platform to boost delivery success rates, helping us improve client happiness and strengthen the brand. During my term I’ve managed a team of 120 employees of the highest caliber. Together, we’ve kept a near-perfect PDR of 96% (Perfect delivery rate) through thick and thin. Show less



IDF Intelligence

• Head of Technology Department

  • Mar 2012 - Nov 2013

  In my final position in the IDF, I served as the founder and Head of Technology Department in a unit that serves as the sole authority and knowledge base in its field. My responsibilities included coordinating various activities between different forces within the IDF, defining specific strategic work environments, recruiting highly-skilled personnel, and managing the unit’s R&D efforts.

• Technology Weaponry Officer

  • Mar 2008 - Feb 2012

  In my initial position within the IDF I served as a Technological Weapons officer, providing discrete IT solution on the unit-level and developing new task-specific operational tools for use in various scenarios. I was the sole recipient of the Intelligence Special Forces Excellence Award.