Experience

TIM Agencies

• Türkiye
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jan 2018 - Present



BMC Otomotiv San. ve Tic. A.Ş.

• Türkiye
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Corporate Communications Specialist

  • Jun 2017 - Dec 2017



Kipa

• Retail
• 300 - 400 Employee

• Buying Manager

  • Dec 2014 - Jun 2017

  Managing the Category of Confectionery.(Biscuits, Candies and Snacks) • Lead category to achieve category sales, profit and business targets.(annual 160 mio TL turnover) • Develop category plans & strategies for the whole year. • Create product range in accordance with company principles and present the best range according to the customers needs with competitive prices. • Manage supplier relations and prepare annual contracts. Conduct daily negotiations for ‘buy for less’. • Track daily sales/profit budget and stock. • Plan profitable promotions with accurate products in accordance with company trade plan. • Plan and implement the special events effectively. (Ramadan, Bayram, New Year) Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing & Communication Specialist (ATL/BTL)

  • Jan 2010 - Apr 2014

  Managed and coordinated communication and marketing activities, overseeing a 10M TL budget. Chevrolet, more than doubled the sales and increased the market share from 2,80 % to 4 % with strong communication support during my responsibility period. •Develop marketing strategy, based on local sales targets & customer needs and marketing guidelines. •Manage relationships with all agencies (creative, media buying, and event & organization agencies) and evaluate agency performance. Prepare the agency contracts and control the services. •Prepare and coordinate the monthly media plans in line with the pre-defined annual marketing plan. •Manage and close follow-up of the annual marketing budget and ensure the budget efficiency for all plans & activities. Prepare yearly and monthly budget reports in regular basis. •Coordinate the monthly communication plan to the dealers and provide the marketing support to the dealers. •Plan, design, produce and distribute the Point of Sales (POS) materials according to the global guidelines. Ensure all are used correctly at the dealerships. •Arrange all related activities in line with the Purchasing-Marketing-Finance procedures. •Manage relations with Chevrolet Europe marketing team, attend weekly coordination calls. •Plan and coordinate the operational actions for dealer meetings, product launches and motor show activities. (2010 & 2012 Istanbul Autoshow, 3 Product launches & training, 6 dealer meetings) Show less



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Buyer

  • Mar 2007 - Dec 2010

  Managed and coordinated all processes from buying the product to its exit in Confectionery categories. •Create private label (PL) strategies, engage with new suppliers to develop PL range and implement process in order to launch new products. Created & launched a new brand in nuts category. (Avuç Avuç) •Develop category strategies according to customer experience. •Take necessary actions to meet sales, profit, stock turnover and like-for-like targets. •Prepare and manage supplier contracts. •Develop strong relationships with the suppliers and monitor their performance regularly. •Create the best product range for customers and plan profitable promotions to reach customers. •Plan and manage the special events. (Ramadan, New Year) Show less



Dialog Organization Agency

• Istanbul, Turkey

• Assistant Brand Representative

  • Sep 2006 - Nov 2006

  Responsible of the Istanbul Autoshow ’06 organization for Opel Brand Responsible of the Istanbul Autoshow ’06 organization for Opel Brand