Content & Digital Marketing Specialist

• Mar 2022 - Present

- Developing and implementing a digital marketing strategy - Managing the digital marketing calendar - Creating and monitoring email marketing campaigns - Ensuring design and layouts of emails are optimized, user and mobile-friendly - Creating digital ads - Maintaining the online presence and reputation of the company - Creating and optimizing new and existing content - Preparing content marketing plans - Developing and implementing a digital marketing strategy - Managing the digital marketing calendar - Creating and monitoring email marketing campaigns - Ensuring design and layouts of emails are optimized, user and mobile-friendly - Creating digital ads - Maintaining the online presence and reputation of the company - Creating and optimizing new and existing content - Preparing content marketing plans

Content Specialist

• Apr 2021 - Oct 2021

- Meeting with the creative, marketing, and design teams to ideate and define content goals. - Researching content and consumer trends to ensure that content is relevant and appealing. - Developing content strategies to effectively reach the desired target audience and marketing goals. - Creating content for a variety of platforms including blogs, websites, and social media. - Proofreading and editing content before publishing. - Ensuring that SEO and SMO strategies are effectively implemented. - Managing content calendars and ensuring that the content remains consistent across all platforms. - Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments. - Tracking consumer and content analytics and generating reports and presentations. - Plannig of Email marketing - Keeping up to date with content trends, consumer preferences, and advancements in technology. Show less

Content Marketing Intern

• Mar 2021 - May 2021

Content Writer

• Jun 2018 - Mar 2021

- Write clear marketing copy to promote products/services; - Prepare well-structured drafts using Content Management Systems; - Proofread and edit blog posts before publication; - Conduct simple keyword research and use SEO guidelines to increase web traffic; - Promote content on social media; - Identify customers’ needs and gaps in our content and recommend new topics; - Ensure all-around consistency (style, fonts, images and tone) - Facebook and Instagram campaign management and configuration; - Update website content as needed. SunstarGum https://www.sunstargum.com/it/blog/green-living-sport-e-lifestyle.html Meganotizie.com https://meganotizie.com/le-4-parole-di-cui-non-immagini-lorigine/ https://meganotizie.com/10-espressioni-sessiste-che-non-sai-di-usare/ https://meganotizie.com/8-false-friends-inglesi-che-traggono-in-inganno/ https://meganotizie.com/4-posti-non-turistici-da-visitare-a-barcellona/ https://meganotizie.com/2-piccoli-e-importanti-segnali-che-il-tuo-lavoro-non-fa-per-te/ Show less

Language Data Analyst

• Sep 2020 - Oct 2020

Analyzing data to develop and improve text recognition artificial model. Analyzing data to develop and improve text recognition artificial model.

Google Ads Quality Rater

• Jul 2020 - Aug 2020

- Review online content including text, images, web pages, and more; - Rate the relevance of search results; - Learn and maintain knowledge of the region or culture the web ads target; - Report results through Google's online tool. - Review online content including text, images, web pages, and more; - Rate the relevance of search results; - Learn and maintain knowledge of the region or culture the web ads target; - Report results through Google's online tool.

Subject Matter Expert

• Jul 2018 - Jun 2020

SME for the Italian content moderator team of a social network company Understanding and implementing best practices related to the area of expertise; Leading and be an active participant of my work-group with the goal to reach the quality required by the client; Providing guidance to the agents with periodic targeted training with the aim of filling the gaps in the subject's knowledge. SME for the Italian content moderator team of a social network company Understanding and implementing best practices related to the area of expertise; Leading and be an active participant of my work-group with the goal to reach the quality required by the client; Providing guidance to the agents with periodic targeted training with the aim of filling the gaps in the subject's knowledge.

Content Writer

• Dec 2016 - 2017

- Working knowledge of principles of SEO including keyword research; - Conducted extensive research on the Internet to help with providing factual statistics into the articles/blogs; - Proofread and edit blog posts before publication; https://italiapost.it/author/pina-simonetti/ - Working knowledge of principles of SEO including keyword research; - Conducted extensive research on the Internet to help with providing factual statistics into the articles/blogs; - Proofread and edit blog posts before publication; https://italiapost.it/author/pina-simonetti/

Digital content Localization Specialist

• Feb 2015 - Nov 2016

Management of web content using a CMS; Knowledge of social media and blogging applications and familiarity with delivering effective communications in the digital space is essential (examples include Twitter, WordPress, and YouTube); Creating informational contents for the website and translating texts from German, English, Spanish to Italian. Management of web content using a CMS; Knowledge of social media and blogging applications and familiarity with delivering effective communications in the digital space is essential (examples include Twitter, WordPress, and YouTube); Creating informational contents for the website and translating texts from German, English, Spanish to Italian.

Language and Localization Intern

• Jan 2013 - Jan 2015

- Management of web content (copy and visual assets) using a content management system; - Manage translated terminologies and style guide for designated language for digital content; - Identifies and reports all the linguistic errors from the verified product. Types of errors that will be reported, missing texts and translations, text / audio desynchronization, spelling & grammar mistakes, linguistic consistency (text & audio). - Management of web content (copy and visual assets) using a content management system; - Manage translated terminologies and style guide for designated language for digital content; - Identifies and reports all the linguistic errors from the verified product. Types of errors that will be reported, missing texts and translations, text / audio desynchronization, spelling & grammar mistakes, linguistic consistency (text & audio).

Translator Intern

• Sep 2010 - Sep 2011

Translate patents documents from German and English to Italian; Maintain tone and register of document authors while producing culturally and linguistically comprehensible products for target community. Translate patents documents from German and English to Italian; Maintain tone and register of document authors while producing culturally and linguistically comprehensible products for target community.

Creative Writer

• Feb 2006 - Jun 2007

Publication of a story book in collaboration with the members of the creative writing course. Title "Il quaderno del girasole" (Arduino Sacco Editore 2007) https://www.arduinosaccoeditore.com/prodotto/i-quaderni-del-girasole-2/ Publication of a story book in collaboration with the members of the creative writing course. Title "Il quaderno del girasole" (Arduino Sacco Editore 2007) https://www.arduinosaccoeditore.com/prodotto/i-quaderni-del-girasole-2/